Better Health for All

APM.XETRA is an online marketing solutions provider.

Its core business activities, which include performance marketing, digital branding, and affiliate networks, do not directly involve health products, services, or research. Consequently, the company's products and services have no significant positive or negative health impact, and it generates no revenue from products with direct health harms. The company's services do not have direct safety implications for physical or mental health, nor do they involve health product pricing, vulnerable population reach for health needs, health innovation, externalities, equity programs, workforce support, preventative measures, health data management, crisis response, mental health initiatives, pharmaceutical patents, nutrition, health education, addiction mitigation, or clinical trials. The provided articles, including the company's codes of conduct and discussions on advertising regulations, do not offer specific data points on APM.XETRA's direct health impact or any other health-related metrics.

Fair Trade & Ethical Sourcing

APM.XETRA operates in online marketing, digital branding, and affiliate network services. This business model does not involve the procurement or trading of physical commodities, which are typically associated with fair-trade certifications, materials risk, or extensive multi-tier supply chain traceability for physical goods. Therefore, several KPIs related to physical commodities and their sourcing are not applicable to the company's primary operations. While the Webgains segment achieved B-corp certification in 2023, this certifies the segment's overall ethical performance rather than a percentage of its procurement spend on fair-trade certified inputs.

The company's 2012 standards strictly forbid child labor and forced labor practices, but no specific incidents or a record of zero incidents over the last three years are provided. Similarly, there is no evidence regarding the percentage of supplier contracts that include enforceable ethical-sourcing clauses.

Kind to Animals

The provided articles do not contain any specific, concrete data points or information regarding APM.XETRA's involvement in animal welfare, animal testing, animal-derived products, animal agriculture, or wildlife conservation.

Several articles explicitly state a lack of data for APM.XETRA concerning these topics. Therefore, no KPIs can be scored based on the available evidence.

No War, No Weapons

No specific, concrete data points were found in the provided articles for any of the KPIs related to the 'No War, No Weapons' ethical value. The articles primarily cover financial performance, governance, risk management, whistleblower guidelines, and a code of conduct, which do not contain information on arms contracts, dual-use technology, sales to embargoed regimes, or peacebuilding investments.

The mention of internal monitoring in the Code of Conduct does not constitute evidence for 'surveillance_transparency' as that KPI refers to external intelligence or surveillance contracts.

Planet-Friendly Business

No specific, concrete data points were found in the provided articles for any of the Planet-Friendly Business KPIs for APM.XETRA.

The available information either pertains to financial and employee metrics, discusses the digital advertising industry generally, or explicitly states that sustainability data for APM.XETRA is unavailable.

Respect for Cultures & Communities

The company provides formal grievance mechanisms through internal and external whistleblowing channels (online, email, and post) for reporting misconduct.

These channels are primarily described for employees and general ethical concerns, rather than explicitly for external community stakeholders to raise community-specific issues. For concerns reported, an update on the follow-up will be shared within three months, and in exceptional cases, up to six months after acknowledgement of receipt. This average resolution time of 90-180 days falls within the 60-120 days range for the -50 tier. The company's whistleblower guidelines state that replies regarding investigations will be provided in a language understandable to the whistleblower, generally English or German, which aligns with basic language inclusivity standards.

Safe & Smart Tech

The company has achieved group-wide ISO 27001 certification for information security since 2019, with a subsidiary (Ad Agents GmbH) holding the updated ISO 27001:2022 certification valid until April 2027.

The company explicitly adheres to the EU General Data Protection Regulation (GDPR), providing users with rights to access, rectification, erasure, restriction of processing, and data portability (Art. 15, 16, 17, 18, 20 GDPR). It also applies data minimization by only requiring an email address for newsletter subscriptions and stores log file data for two weeks to detect attacks. The company has a Whistleblower Guideline based on the EU Whistleblower Directive, allowing anonymous reporting of data protection breaches, with a receipt sent within 7 days and an update within three to six months. For vulnerability management, log file data is stored for two weeks to detect and investigate potential attacks, which is a short retention period for attack detection.

Zero Waste & Sustainable Products

No specific, quantifiable evidence was found in the provided articles to assess APM.XETRA against the 'Zero Waste & Sustainable Products' ethical value. The company's environmental policy outlines a general commitment to environmental protection and compliance with local laws, including placing recycling bins and avoiding waste of natural resources like paper.

However, these are general statements and do not provide specific data points such as waste diversion rates, product recyclability, or details on waste reduction initiatives. The company's business model, focused on online marketing solutions, also means many KPIs related to physical products (e.g., product recyclability, packaging sustainability, recycled content) are not directly applicable. An article describes a marketing campaign for a client focused on food waste reduction, but this reflects a service provided by APM.XETRA to a client, not APM.XETRA's internal waste management or product sustainability practices.