BARR (A.G.) PLC.
BAG.LSE | Manufacture of soft drinks; production of mineral waters and other bottled waters
A.G. Barr PLC is a United Kingdom-based branded consumer goods business, specializing in soft drinks and food products. The company is known for manufacturing, marketing, and selling a range of carbonated drinks, including Irn-Bru, as well as other beverages and food items. Their product portfolio i...Show More
Better Health for All
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A.G. Barr has significantly improved the nutritional profile of its products. By autumn 2017, over 90% of its company-owned soft drinks contained less than 5g of total sugar per 100ml
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, and by early 2018, the company aimed for up to 99% of its portfolio to be exempt from the UK's Soft Drinks Industry Levy
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. This indicates that 1-9% of its products may still have higher sugar content, contributing to a harmful revenue share. The company has also expanded into healthier categories, acquiring MOMA Foods (plant-based products) in December 2022
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and a 50.1% stake in Innate-Essence Ltd (functional shots)
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. A.G. Barr plans to invest £10 million in 2024 for healthier product development
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, adding to the £15 million acquisition of Innate-Essence
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. This combined investment of £25 million represents approximately 5.72% of its £437 million annual revenue
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allocated to health innovation and preventative health measures.
Fair Money & Economic Opportunity
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A.G. Barr PLC is a branded consumer goods business specializing in soft drinks and food products.
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The 'Fair Money & Economic Opportunity' value is specifically designed to assess financial institutions and their activities related to lending, insuring, moving, or storing money. The provided articles do not contain any evidence that A.G. Barr PLC operates as a financial institution or offers financial products or services to consumers or businesses. Therefore, no KPIs under this value can be assessed based on the given information.
Fair Pay & Worker Respect
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A.G. Barr reports that 80% of surveyed employees are paid at or above the Real Living Wage.
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The company's 2024 gender pay gap report showed a median hourly pay gap favorable to women at 5.5%, with women earning approximately £1.06 for every £1 men earned.
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Employee engagement reached 78% in 2024/25, which is 11% above the industry average.
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However, workers at the Cumbernauld facility, represented by the Unite union, engaged in multiple strike actions over pay and working conditions in 2023.
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Unite also accused A.G. Barr of anti-union tactics, including the alleged use of agency workers during strikes, and reported this to the Department for Business and Trade, though the company denied the claims and no substantiated violations are reported.
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The company aims for 45% female representation in leadership roles by 2025, having reached 42% in 2024.
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One site achieved four years without lost-time incidents as of 2023.
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In March 2024, the company planned to cut almost 200 jobs, and in 2025, announced the potential closure of its Forfar manufacturing site.
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Fair Trade & Ethical Sourcing
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A.G. Barr reported no incidents of forced or child labour in its Modern Slavery Act Statement, approved in May 2025.
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The company enforces a Supplier Code of Conduct, which includes the prevention of child labour, as a mandatory trading requirement for all new direct suppliers.
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A formal supplier approval process and periodic audits are also in place to prevent slavery and human trafficking within its supply chain.
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Regarding traceability, blockchain pilots covered 65% of SKU value in 2023, with a target to increase this to 95% by 2026.
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Honest & Fair Business
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A.G. Barr operates a 'Speaking Up Policy' (Global Whistleblower Policy) that allows employees to confidentially raise concerns about company activities, including legal compliance, and protects those who report in good faith from repercussions.
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The company also has a comprehensive Global Anti-Bribery and Anti-Corruption Policy with a zero-tolerance approach.
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This policy is communicated to all employees, who receive induction and regular training.
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It provides guidance on recognizing and addressing related issues, includes a register for corporate hospitality and gifts above a specified value, and mandates due diligence on third parties.
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The Audit and Risk Committee annually reviews the effectiveness of these systems, and no bribery or corruption issues were reported during the year.
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Kind to Animals
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A.G. Barr has expanded its vegan product range, including the acquisition of Rio Tropical drinks
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and investment in MOMA Oat Milk, which launched in March 2020.
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These products are plant-based, vegan-friendly, and dairy-free, reducing reliance on animal-derived ingredients. The company's Irn-Bru beverage received a 'Good' rating for animal welfare from The Good Shopping Guide
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, with an overall score of 82
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, surpassing the category benchmark of 75.
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A.G. Barr also highlights efforts to maintain an ethical supply chain.
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No War, No Weapons
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A.G. Barr PLC operates in the non-alcoholic beverages sector, producing soft drinks, and does not derive revenue from arms production or military contracts.
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The company shows no direct or indirect involvement in military activities, arms manufacturing, or conflict facilitation.
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A.G. Barr has stopped fulfilling orders to the Russian market
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and will not fulfill any further orders,
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noting that Russia's contribution to group turnover was less than 0.1%.
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The company's business model does not naturally lend itself to engaging in peace-building initiatives and it is not actively participating in peace-building.
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Planet-Friendly Business
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A.G. Barr has achieved 100% diversion of non-hazardous waste from landfill since 2020.
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The company transitioned to using 100% fossil-free electricity across all its sites in 2020, supplied by UK wind farms under a ten-year contract.
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In packaging, 1-liter cartons have seen a 21% reduction in carbon footprint due to plant-based plastic, and consumer multipacks use 100% recycled content film, saving 400 tonnes of virgin plastic annually.
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Recycled content in FUNKIN cocktail glass bottles has increased to 42.5%.
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A.G. Barr has set ambitious science-based targets, including a verified net-zero goal across its value chain by 2050, using 2020 as the baseline.
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Near-term goals include a 60% reduction in Scope 1 and 2 emissions by 2030 and a 25% reduction in Scope 3 emissions by the same year, with long-term targets aiming for a 90% reduction in Scope 1 and 2 emissions by 2035 and a 90% reduction in Scope 3 emissions by 2050.
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Respect for Cultures & Communities
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The company has been involved in cultural appropriation incidents, specifically appropriating the "Iron Brew" drink and its branding from the US and England, and the Stevenson & Howell strongman image.
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Safe & Smart Tech
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A.G. Barr demonstrates excellent data minimization practices by utilizing synthetic data for its Visual AI, which has digitized over 300 SKUs
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and removes the need for real product photos.
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The company also specifies data retention periods, maintaining prize draw entries for three months,
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though product quality feedback is retained for up to six years.
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A.G. Barr has implemented comprehensive data protection policies, outlining data types collected
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and providing clear procedures for individuals to exercise their rights to access, correct, or delete personal data,
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indicating good regulatory compliance. The company provides industry-standard user privacy controls, granting individuals rights to access, correct, or delete their personal data with clear procedures.
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Zero Waste & Sustainable Products
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A.G. Barr has achieved 100% diversion of non-hazardous waste from landfill.
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All of the company's soft drinks packaging is 100% recyclable, and its entire soft drinks portfolio uses 100% recycled printed film.
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Irn-Bru and Rubicon products transitioned to 100% rPET bottles by Spring 2022, with all brands following by 2023.
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The company has reduced plastics in its bottles by 20% over the past decade
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and removed plastic sleeves from 14 million bottles.
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A.G. Barr has outlined a 'No Time To Waste' initiative
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, invested £2.5 million in waste reduction technologies
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, partnered with local recycling programs
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, and introduced paper straws on small juice packs.
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The company has a target for 100% recyclable packaging by 2025.
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There have been no waste disposal violations in the past three years. A.G. Barr also provides on-pack labelling and an accompanying education program to engage consumers with recycling.
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