Better Health for All

Bumble's core service facilitates connections, with 62% of users who made friends online reporting a decrease in loneliness.

The company offers free online educational resources and trauma support through its Bloom program and has introduced in-app features like self-care prompts and interest badges related to mental health. Bumble has a dedicated safety team and a 'Block & Report' feature. In 2024, the company's Deception Detector AI maintained over 95% accuracy, increased its proactive ban ratio by 4.7%, and improved sexual harassment detection tools by 25%. However, Bumble faced a privacy complaint in 2026 for its AI Icebreakers feature, which allegedly uses personal profile information without consent, breaching GDPR. The company's Privacy Policy states that users share information at their own risk and that using the internet is not 100% secure. Bumble retains records of communications for 6 years after account deletion and biometric scans for 3 years. The company partners with organizations to address gender-based violence and violent discrimination, and supports The National Domestic Violence Hotline, which answered 432,970 calls, chats, and texts between October 2023 and September 2024. Bumble encourages users to be cautious with personal information and meet in public places.

Fair Money & Economic Opportunity

Bumble Inc. is an online dating platform that generates revenue through subscriptions and in-app purchases. It does not offer lending or deposit services to consumers, nor does it provide debt products or manage customer finance data. Therefore, most KPIs related to financial services, such as underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives (related to loan/insurance books), wealth building outcomes, profit reinvestment in community finance, debt burden ratio, and product simplicity (for financial products), are not applicable. For data accessibility, the company published its first Digital Services Act Transparency Reports in February 2025,

offering insights into content moderation, and redesigned its Privacy Policy for clarity. However, there is no evidence of free, real-time customer data portability or open-banking APIs. For fair lending compliance, the company is not regulated as a lender, so this KPI is not applicable. For financial literacy initiatives, the company launched a romance scam awareness campaign in 2024, but this is not a financial literacy program as defined by the rubric. For geographic inclusion, the company operates globally, but there is no evidence of operating financial service access points in underserved regions.

Fair Pay & Worker Respect

In 2024, the CEO pay ratio for Lidiane Jones was 189:1, indicating that her total compensation was 189 times the median employee pay.

No specific data is available regarding living wage coverage, collective bargaining, safety incident rates, pay equity ratios, worker engagement scores, employee turnover, labor violation incidents, insecure contract share, or health insurance coverage.

Honest & Fair Business

Bumble incurred a $315,000 fine in February 2024 from the New Jersey Attorney General's Office for alleged misrepresentation of criminal background check policies.

The company has a comprehensive Code of Conduct, amended in May 2021, which applies to all directors, officers, employees, and third parties. This Code includes a 24/7 Ethics Hotline managed by an independent service (EthicsPoint) for anonymous reporting, offers multiple reporting channels, and prohibits retaliation against good faith reports. The Code also prohibits bribery and corruption in any form, stating compliance with the U.S. Foreign Corrupt Practices Act and the U.K. Bribery Act, and includes policies on gifts and entertainment. Bumble also carries out due diligence on suppliers.

Kind to Animals

The company, Bumble Inc. (BMBL.US), operates as an online dating platform. The provided articles do not contain specific, quantifiable evidence relevant to any of the 'Kind to Animals' KPIs for Bumble Inc. Information found regarding 'Bumble and bumble' refers to a separate hair care brand and is not applicable to BMBL.US.

While a partnership with the ASPCA for shelter dog adoption was noted, this initiative does not provide data points that align with the quantitative thresholds or specific definitions of the provided KPIs, which largely focus on product-related animal welfare, animal testing, or policy advocacy in a legislative context. Therefore, no KPIs can be scored based on the provided evidence.

No War, No Weapons

The provided articles do not contain specific, quantifiable evidence directly related to Bumble Inc.'s involvement in arms manufacturing, military contracts, dual-use technologies with military applications, or peacebuilding initiatives as defined by the rubric's KPIs. While one article mentions a $100,000 donation to March For Our Lives, the company's total revenue is not provided, preventing the calculation of a 'proportion of revenue' for the peacebuilding_investment KPI.

Similarly, the articles discuss a policy banning gun images in user profiles and AI use for combating online abuse, but these do not provide the necessary data to score any of the KPIs related to the company's core business operations concerning weapons or conflict facilitation.

Respect for Cultures & Communities

The provided articles do not contain specific, quantitative evidence for any of the KPIs related to Respect for Cultures & Communities. Information regarding formal partnerships with indigenous or local community groups, revenue reinvested in local community development, cultural appropriation incidents, cultural impact assessment protocols, local employment ratios, grievance mechanisms for community concerns, average complaint resolution times, FPIC participation rates, community governance inclusion, cultural preservation investment, local procurement share, indigenous supplier counts, cultural site protection, social license to operate, charitable giving to cultural heritage organizations, community fund allocation, language inclusivity assessment scores, cultural incident response effectiveness, or cultural sensitivity training completion rates is not available.

While some articles mention internal workplace issues or general partnerships, they do not provide data that directly maps to the defined KPIs and their quantitative thresholds for community and cultural respect.

Safe & Smart Tech

In 2020, a security bug exposed personal information of nearly 100 million users, with vulnerabilities reported privately but not resolved until public disclosure was threatened, resulting in a 225-day disclosure time.

In 2021, a security vulnerability was reported that could expose user location. A 2023 class action lawsuit alleged improper biometric data collection without consent and that the company collects excessive data. The lawsuit also claims insufficient user control over personal data and privacy settings, and that data collection and usage practices are concealed through 'dark patterns' in the app's interface. Bumble's bug bounty program was noted, but the response to reported vulnerabilities was criticized as slow and incomplete. The company states it keeps data only as long as necessary but lacks specific retention schedules. Bumble mentions compliance with GDPR and CCPA in its privacy policy, but the 2023 class action lawsuit alleges improper biometric data collection without consent. Bumble is committed to responsible AI use, including addressing potential AI bias and misuse, and partners with the Partnership on AI (PAI) framework for responsible synthetic media practices. The company also backs bills in the US and UK to address cyberflashing and uses AI tools like Deception Detector and Private Detector for safety and moderation. Security testing was implied to be insufficient, with vulnerabilities identified as easy to find by a researcher in approximately four days.