MASHINIi

Creative Realities, Inc..

CREX.US | Computer programming activities

Creative Realities, Inc. is a digital signage solutions provider. The company designs, develops, and deploys digital merchandising systems and omni-channel message delivery platforms. It offers a range of services including strategy consulting, content creation, software development, and hardware in...Show More

Ethical Profile

Mixed.

Creative Realities, Inc. (CREX) holds a mixed ethical profile. While recognized as a "Top Workplace" in Greater Louisville, employee reviews on Indeed.com average 3.4/5 stars, with mixed opinions on management, advancement, and compensation. The company maintains a whistleblower hotline. However, critics point to a significant lack of public data across crucial ethical areas, including specific fair pay metrics, environmental impact, ethical sourcing, and data security practices. CREX's business model is largely neutral regarding many ethical values, with transparency on key metrics remaining limited.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing-20
-100100
Honest & Fair Business-40
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

The company's core business of digital signage solutions, while having applications in healthcare settings such as 'point of care media networks'

1
and engaging 'patients',
2
does not inherently have a significant positive or negative health impact, leading to a neutral score for health impact core. Similarly, there is no evidence to suggest revenue from products with negative health outcomes, direct safety implications for users, or health risks requiring disclosure.
3
The company does not offer health-related products requiring price accessibility considerations,
4
nor does its R&D focus specifically on health outcomes.
5
Operations do not generate significant health externalities,
6
and the company does not collect or manage health-related data directly,
7
nor does it engage in activities related to global health crisis response, mental health, pharmaceutical patents, nutrition, addiction mitigation, or clinical trials.
8
Therefore, these KPIs are scored as neutral or not applicable based on the provided evidence.

Fair Money & Economic Opportunity

0

Creative Realities, Inc. is a digital signage solutions provider, not a financial institution.

1
The company's core business involves designing, developing, and deploying digital merchandising systems and omni-channel message delivery platforms.
2
It does not offer lending, deposit, or other consumer financial services.
3
Therefore, all KPIs related to fair money and economic opportunity, which are designed to assess financial institutions, are not applicable to Creative Realities, Inc.

Fair Pay & Worker Respect

0

The provided articles do not mention any specific regulatory actions, violations, fines, or compliance issues for Creative Realities, Inc. related to labor laws or human rights.

1

Fair Trade & Ethical Sourcing

-20

The company reported zero human rights related complaints for FY 2023-24.

1
It has a Supplier Code of Conduct, which implies ethical-sourcing clauses are included in some contracts.
2
The company procures 95.6% of its material by value from within India, indicating a high level of domestic sourcing.
3
Remedial support is provided to suppliers who do not meet standards, with contracts discontinued for continued failure, suggesting a remediation process that can take longer than 120-180 days.
4
Suppliers are assessed on ESG metrics during onboarding, but no specific share of high-risk materials is provided.
5
The company directed 14.2% of its material procurement to MSMEs and small producers.
6

Honest & Fair Business

-40

CREX maintains a Governance Hotline, accessible via a toll-free number and website, which facilitates anonymous reporting.

1
This hotline is specifically designated for financial concerns, including matters related to accounting, internal accounting controls, or auditing, as required by the SEC.
2
However, there is no evidence provided regarding the existence or nature of independent investigation processes for reports submitted through this channel.

Kind to Animals

0

No evidence available to assess Creative Realities, Inc. on Kind to Animals.

No War, No Weapons

0

No specific, concrete data points were found in the provided article to assess Creative Realities, Inc. against any of the 'No War, No Weapons' KPIs.

1
The article explicitly states that it does not contain information for any of the listed KPIs.
2

Planet-Friendly Business

0

The provided articles focus on Creative Realities, Inc.'s financial performance, data security compliance (SOC 2 Type 1 audit), and digital signage projects and solutions.

1
No information is available regarding the company's environmental performance, such as greenhouse gas emissions, renewable energy use, water consumption, waste management, climate-related targets, or any other initiatives relevant to the Planet-Friendly Business value. Therefore, no KPIs can be scored based on the evidence provided.

Respect for Cultures & Communities

0

No specific, quantitative data points were found across the provided articles regarding CREX.US's performance in terms of Respect for Cultures & Communities. The articles primarily focus on the company's digital signage solutions

1
, marketing
2
, internal governance
3
, and workplace culture
4
, without addressing community engagement, cultural preservation, or related metrics.

Safe & Smart Tech

0

Creative Realities, Inc. completed a SOC 2 Type 1 audit on March 25, 2025, which validates controls relevant to the security, availability, and confidentiality of customer data, and is described as compliant with leading industry standards.

1
The company is actively working towards SOC 2 Type 2 compliance.
2
Its privacy policy, last updated in 2026, outlines user rights under U.S. State Privacy Laws, including access, correction, deletion, portability, and the ability to opt-out of profiling, sale, and sharing of personal data.
3
The company responds to these requests within 45 days.
4
The policy also states that the company uses reasonable technical, administrative, and physical safeguards to protect personal data.
5
SOC 2 compliance requires software to be developed, tested, deployed, and monitored with security, availability, and confidentiality in mind.
6
The company complies with California Civil Code Section 1798.83 and intends to comply with other U.S. State Privacy Laws.
7

Zero Waste & Sustainable Products

0

No data relevant to Zero Waste & Sustainable Products, or any of its associated KPIs, was found in the provided articles for Creative Realities, Inc. (CREX.US).

1

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.