MASHINIi

DineEquity.

DIN.US | Restaurants and mobile food service activities

DineEquity, Inc., now known as Dine Brands Global, Inc., is a full-service restaurant franchisor. The company franchises and operates restaurants under the Applebee's Grill + Bar and IHOP (International House of Pancakes) brands. Applebee's is a chain of casual dining restaurants, while IHOP is a ch...Show More

Ethical Profile

Mixed.

Dine Brands Global, parent company of Applebee's and IHOP, faces scrutiny over its animal welfare commitments. Despite a 2016 pledge for 100% cage-free eggs by 2025, reports indicate only 5.2% are currently sourced this way. Similarly, only 23% of pork is crate-free, missing a 2020 target. The company has also been linked to workplace safety violations by OSHA and experienced an IHOP Mexico data breach in August 2023. On the positive side, Dine Brands achieved Great Place to Work certification in 2022 and was named to Newsweek's "America's Greatest Workplaces for Diversity 2024." It also eliminated 100% EPS from packaging and reduced plastic use by 2.2 million pounds for Applebee's to-go items.

Value Scores

Better Health for All-10
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals-20
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-60
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products-30
-100100

Better Health for All

-10

Dine Brands Global provides comprehensive nutrition, allergen, and ingredient information for its guests, including interactive menus, nutrition calculators, allergen filters, ingredient searches, and vegan/vegetarian guides

1
. The company also transparently acknowledges limitations in guaranteeing allergen-free items due to shared cooking areas
2
. The company's core business as a restaurant franchisor means that several health-related KPIs are not applicable, specifically those concerning pharmaceutical patent flexibility, addiction mitigation, clinical trial ethics, price accessibility for health products, vulnerable reach for health needs, and healthcare data responsibility.

Fair Money & Economic Opportunity

0

No evidence available to assess DineEquity on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

0

Dine Brands Global employees rate the company 4.3 out of 5 stars

1
, with 84% recommending it to a friend
2
, and 87% approving of the CEO
3
. However, the company has faced three substantiated workplace safety or health violations under OSHA in the past three years (2021, 2022, 2023)
4
, with penalty amounts ranging from $5,000 to $15,000
5
.

Fair Trade & Ethical Sourcing

0

No specific quantitative data is available in the provided articles to assess Dine Brands Global against the Fair Trade & Ethical Sourcing KPIs. While the company mentions a Supplier Code of Conduct, a Supplier Quality Program, and conducting third-party audits, no details on fair-trade certification percentages, audit frequencies, forced/child labor incidents, supply chain traceability, remediation speeds, ethical clause coverage in contracts, high-risk material spend, or supplier diversity spend are provided.

1

Honest & Fair Business

0

No evidence available to assess DineEquity on Honest & Fair Business.

Kind to Animals

-20

DineEquity sourced 66.8% of eggs for its U.S. restaurants from cage-free systems in 2024, exceeding its 66% target

1
, and has committed to 100% cage-free eggs no later than 2025
2
. For pork, 23% of IHOP's supply comes from crate-free farms
3
, despite a previous pledge to source all pork from crate-free farms by 2020
4
. DineEquity expects all vendors to phase out pig gestation crating
5
.

No War, No Weapons

0

Dine Brands Global, Inc. operates as a full-service restaurant franchisor for brands like Applebee's and IHOP.

1
The company's core business activities, as described and evidenced by promotional offers for veterans at its restaurants, do not involve the manufacturing, sale, or distribution of weapons. There is no evidence in the provided articles to suggest any direct or indirect exposure to controversial or banned weapons.

Planet-Friendly Business

-60

Dine Brands Global has not disclosed any commitments for science-based carbon reduction targets, nor has it publicly committed to a net-zero target year.

1
The company diverted 29% of total waste from landfill at former company-owned Applebee’s restaurants.
2
No regulatory actions, violations, fines, or compliance issues have been mentioned in the provided articles.
3

Respect for Cultures & Communities

0

The provided articles do not contain specific, quantifiable data points relevant to the defined KPIs for 'Respect for Cultures & Communities'. While mentions general charitable fundraising by franchisees for various causes and food donations, these are not explicitly tied to local community development as a percentage of company revenue, cultural preservation, or specific partnerships with indigenous or local community groups. No information is available regarding cultural appropriation incidents, impact assessment protocols, local employment ratios, community grievance mechanisms, FPIC processes, community governance inclusion, local procurement, indigenous suppliers, cultural site protection, social license to operate, or cultural sensitivity training.

Safe & Smart Tech

0

An IHOP Mexico data breach occurred on August 25, 2023, involving an unknown leak size

1
. Due to the lack of specific quantitative data regarding the number of affected individuals, it is not possible to assign a score for data_breach_severity. No other specific information regarding data protection, cybersecurity investment, privacy certifications, security training, encryption implementation, AI ethics governance, AI audit practices, algorithmic transparency, unauthorized data use, user data control, authentication security, vulnerability management, bug bounty effectiveness, privacy by design, security testing coverage, data minimization, regulatory compliance, algorithmic harm remediation, or digital rights advocacy for Dine Brands Global was provided in the articles.

Zero Waste & Sustainable Products

-30

Dine Brands has implemented three waste reduction initiatives with measurable results. The SMARTPOWER™ program reduces plastic use by up to 99%.

1
The Oasis and Oasis Pro™ program reduces packaging waste by up to 80%.
2
and the Solid Power™ XL program reduces packaging waste by 33% compared to traditional solutions.
3

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.