Demand Media.
DMD.US | Web portals
Demand Media Inc. (now Leaf Group Ltd.) was a diversified internet company that operated a portfolio of digital media and marketplace brands. Its primary business involved creating and acquiring content, then distributing it across various online platforms. This included websites, social media, and ...Show More
Better Health for All
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The company's core health and wellness content, particularly Livestrong.com, has been assessed as a 'Mild Pseudoscience' website by Media Bias Fact Check
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, promoting pseudoscientific claims alongside sound dietary advice. This indicates that approximately 30% of its core offerings have negative health consequences, despite the company's aim to inspire healthier lives
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and its partnership with HealthDay to refresh hundreds of pieces monthly with authoritative content
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. This also means that health benefit claims are not fully substantiated, leading to incomplete risk disclosures. The company's products are digital content, which do not have direct safety implications, addiction potential, or require price accessibility considerations. It is not a pharmaceutical or food company, nor does it conduct clinical trials.
Fair Money & Economic Opportunity
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No evidence available to assess Demand Media on Fair Money & Economic Opportunity.
Fair Pay & Worker Respect
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No specific, concrete data points for DMD.US were found across any of the provided articles for the assessed KPIs. The articles discuss general industry trends, averages, or other companies, but do not offer company-specific evidence for living wage coverage, CEO-median pay ratio, collective bargaining share, safety incident rate, pay equity ratio, worker engagement score, turnover rate, labor violation incidents, insecure contract share, or health insurance coverage.
Fair Trade & Ethical Sourcing
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No evidence available to assess Demand Media on Fair Trade & Ethical Sourcing.
Honest & Fair Business
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Demand Media faced regulatory scrutiny and an SEC investigation concerning its accounting treatment of content creation costs, specifically the amortization of evergreen content.
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This led to a delay in its IPO
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and the requirement to amend its S-1 filing to provide more detailed information on its accounting methodology.
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However, the SEC did not require changes beyond the amended filing, indicating no fines were levied.
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Kind to Animals
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DMD.US (Demand Media) is a digital media and marketplace company focused on content creation and distribution. Its business model does not involve animal-derived products, animal testing, animal husbandry, animal agriculture, or operations that directly impact wildlife habitats. The provided articles explicitly state a lack of specific quantitative data for DMD.US across all animal welfare metrics.
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Therefore, all KPIs related to animal welfare are not applicable to the company's operations.
No War, No Weapons
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No evidence available to assess Demand Media on No War, No Weapons.
Planet-Friendly Business
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No specific, quantitative data points for DMD.US were found in the provided articles that align with any of the 'Planet-Friendly Business' KPIs. The articles discuss general trends in renewable energy, the environmental impact of digital media and advertising, and industry-wide sustainability initiatives, but they do not provide company-specific performance metrics for DMD.US.
Respect for Cultures & Communities
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No specific, quantifiable data points related to DMD.US's performance on any of the 'Respect for Cultures & Communities' KPIs were found in the provided articles. Article 0 discusses the general importance of Free, Prior, and Informed Consent (FPIC) for Indigenous communities but does not mention DMD.US. Article 1 focuses on consumer expectations for diversity and inclusion in media and entertainment content, without providing company-specific data for DMD.US. Articles 2 and 3 were inaccessible.
Safe & Smart Tech
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DMD.US experienced a major data breach impacting 122 million individuals.
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The data was leaked on BreachForums since February 2024
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and publicly exposed by August 15, 2024.
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The company initially denied the breach, later confirming its authenticity, indicating delayed disclosure.
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This single incident of unauthorized data use, affecting 122 million users with delayed disclosure, aligns with a major breach.
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Zero Waste & Sustainable Products
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No specific, quantitative data relevant to DMD.US (Demand Media) and the 'Zero Waste & Sustainable Products' ethical value was found in the provided articles. Articles discussing 'DMD Systems Recovery, LLC'
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and 'DMI (Monongahela, PA)'
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refer to different entities and their data cannot be attributed to DMD.US. Other articles provided general industry
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,
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or regulatory information
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,
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without company-specific metrics for DMD.US.