MASHINIi

GLOBAL FASHION GRP.

GFG.XETRA | Retail sale via mail order houses or via Internet

Global Fashion Group (GFG) is a leading online fashion and lifestyle retailer focused on emerging markets. The company operates multiple e-commerce platforms, offering a wide assortment of apparel, footwear, accessories, and beauty products from both international and local brands. GFG targets consu...Show More

Ethical Profile

Mixed.

Global Fashion Group (GFG) shows a mixed ethical record. The company reports 16 substantiated labor violation cases, including bullying and harassment, alongside 151 safety incidents. Positively, 19% of GFG's workers earn a living wage, and 64% of its net merchandise value stems from brands meeting human rights standards. GFG operates a 'SpeakUp!' hotline, which saw 16 substantiated cases in 2024, with 15 leading to action. Subsidiaries Dafiti and ZALORA are ISO 37001 anti-bribery certified, and GFG reports no regulatory fines in three years. Environmentally, 27% of operating centers use renewable energy, and 77% of packaging meets circular principles. However, critics note only 9% of 3PL providers use low-emission logistics and a net-zero target beyond 2030.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-30
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business20
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-40
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech-60
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

Global Fashion Group (GFG) is an online fashion and lifestyle retailer. The provided articles, primarily sustainability reports and codes of conduct, focus on environmental impacts, labor practices, and workplace health and safety. The 'Better Health for All' value specifically excludes workplace safety and worker rights, focusing instead on the health impact of products/services, accessibility of health solutions, and public health initiatives. As GFG's core business is fashion retail, and the articles contain no information on the health outcomes of its products, health-related innovation, pricing of health products, or engagement in public health programs, there is no relevant evidence to score any of the KPIs under this value.

1

Fair Money & Economic Opportunity

0

Global Fashion Group (GFG) is an online fashion and lifestyle retailer. The provided articles discuss the company's ethical trade program, human rights standards in its supply chain, and worker dialogue mechanisms. There is no evidence to suggest that GFG offers lending, insurance, or other financial services to consumers. As the 'Fair Money & Economic Opportunity' value specifically assesses financial institutions and their impact on financial inclusion, all KPIs related to financial products, fees, lending, and financial literacy are not applicable to GFG's business model or lack specific evidence in the provided materials.

Fair Pay & Worker Respect

-30

Global Fashion Group (GFG) reports that 19% of its global workforce is paid at or above a locally defined living wage.

1
The CEO to median employee pay ratio is 76.6:1.
2
Approximately 24.8% of employees are covered by collective bargaining agreements.
3
The company's pay equity ratio for women/minorities versus men/majority in comparable roles is 8.9%.
4
The employee engagement score is 76%.
5
Voluntary employee turnover stands at 39.3% for 2024.
6
GFG recorded 16 substantiated labor-law or human-rights violations in the past three years, including 7 cases of bullying/harassment.
7
The company states that 91.6% of its employees are permanent, indicating 8.4% are on insecure contracts.
8

Fair Trade & Ethical Sourcing

0

No specific, concrete data points were provided in the article for any of the defined KPIs related to Fair Trade & Ethical Sourcing. Information such as "100% of own brand factories are reviewed" lacks the required frequency (e.g., annually, biannually) to score 'audit_frequency'.

1
Similarly, "64% of GFG’s NMV was from brands confirmed to be meeting our human rights standards" and "79% of own brand Tier 1 workers... can access a worker dialogue mechanism" do not map to any of the specific quantitative KPIs in this rubric.
2
Therefore, no KPIs can be scored based on the available evidence.

Honest & Fair Business

20

GFG has not reported any ethics-related regulatory fines in the past three years (2022-2024).

1
The company operates a 'Speak Up!' policy with an anonymous whistleblowing channel managed by a third-party provider, which includes a non-retaliation policy.
2
In 2024, this channel handled 16 substantiated cases, with 15 resulting in disciplinary actions or remediation plans.
3
The GFG Executive team and Management Board maintain a 50/50 gender balance, and the Supervisory Board has a 60% women, 40% men gender balance.
4
All members of the Sustainability Committee are independent.
5
GFG has a zero-tolerance approach to bribery and corruption, supported by an Anti-Bribery and Anti-Corruption Policy, Gifts and Hospitality Policy, Governance Manual, and Supplier Code of Conduct.
6
Dafiti (Brazil) and ZALORA (Singapore & Malaysia) have achieved ISO 37001 Anti-bribery Management Systems certifications.
7
No incidents of bribery and corruption were reported in 2024.
8
The company uses APSCA-certified third-party audits for own-brand factories and holds ISO 45001 certifications in Malaysia, Indonesia, and the Philippines.
9
Unravel Carbon's emissions calculation methodology is certified by Tüv Rheinland.
10
From 2024, GFG no longer accepts sustainability credentials not supported by third-party standards.
11

Kind to Animals

0

No evidence available to assess GLOBAL FASHION GRP on Kind to Animals.

No War, No Weapons

0

No specific, concrete evidence was found in the provided articles regarding GFG.XETRA's performance against any of the 'No War, No Weapons' KPIs. The articles discuss general industry trends, actions of other companies, or broader geopolitical contexts, but do not contain any direct information or data points pertaining to GFG.XETRA's involvement in arms contracts, dual-use technology, sales to sanctioned regimes, peacebuilding investments, or any other related activities.

Planet-Friendly Business

-40

Global Fashion Group (GFG) reported total Scope 1, 2, and 3 emissions of 296,687 tCO2e in 2023, representing a 28.85% absolute reduction from 2022.

1
In 2024, 27% of GFG's operating fulfillment centers and offices sourced renewable energy.
2
The company diverted 75% of its non-hazardous operational waste from disposal by reuse or recycling in 2024.
3
For 2024, 18.3% of capital expenditure was aligned with the EU Taxonomy.
4
GFG is not currently using carbon credits or offsets due to concerns about their effectiveness.
5
The company reported no environmental compliance violations or fines in 2024.
6
GFG has a target to achieve 100% renewable electricity by 2030.
7

Respect for Cultures & Communities

0

The provided articles do not contain specific, quantitative data points for any of the KPIs related to 'Respect for Cultures & Communities' for GFG.XETRA. While some articles discuss general industry practices, the importance of cultural sensitivity, or internal employee diversity, they lack concrete evidence regarding GFG.XETRA's formal partnerships with indigenous groups, revenue reinvested in local communities, cultural appropriation incidents, cultural impact assessment protocols, local employment ratios, community grievance mechanisms, or any other specific metrics required by the rubric.

1

Safe & Smart Tech

-60

GFG.XETRA experienced a data exposure of 3,587,960 records, including Personally Identifiable Information (PII), with file dates ranging from 2015 to 2025.

1
This significant breach, affecting between 1 and 10 million users, occurred within the past three years. The exposed database was unencrypted and not password-protected, indicating a severe lack of encryption implementation and a publicly exposed database due to misconfiguration, which points to inadequate vulnerability management.
2
This lack of basic security measures also suggests a high potential for unauthorized data use, such as phishing or social engineering attacks.
3
The company states it takes 'appropriate technical and organisational measures to safeguard personal information' but also acknowledges that 'the security of personal information transferred over the internet cannot be absolutely guaranteed.'
4
While GFG.XETRA states a commitment to compliance with legal requirements and legislations in its operating countries,
5
the data breach suggests potential non-compliance with data protection regulations.
6
The company collects name, email address, and additional information for its news alert service and retains personal data based on ongoing business needs, which aligns with standard practices.
7
Users can manage cookies through browser settings.
8
There is no specific evidence regarding the availability or strength of authentication methods for user accounts.

Zero Waste & Sustainable Products

0

No specific, concrete evidence was found in the provided articles regarding GFG.XETRA's performance on any of the Zero Waste & Sustainable Products KPIs. The articles focused on business overview, market reach, brand partnerships, advertising, and employee reviews, without providing data on waste diversion, product recyclability, packaging sustainability, or other related metrics.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.