Better Health for All

ITV demonstrates exceptional mental health initiatives, with its flagship 'Britain Get Talking' campaign leading to 100 million new or meaningful conversations

and 46 million actions taken to support mental wellbeing in 2024. Over five years, ITV initiatives resulted in 249 million actions to improve mental or physical health. The ITV & CALM partnership encouraged 2.7 million people to care for their mental health, and 'Unwind with ITV' streamed over 1.3 million hours of mental wellbeing content. The company also offered £1 million worth of airtime through its Head First Award to promote mental wellbeing advertising. In healthcare education, ITV's 'Eat Them To Defeat Them' campaign's schools' program reached over 1.5 million children from 4,884 primary and special schools over five years, with 1.7 million schoolchildren participating since 2019. The 'Britain Get Talking' campaign provides resources for schools and teachers to facilitate mental health conversations, and the 'Lorraine Change + Check' campaign raises breast cancer awareness. For nutrition and food safety, the company does not produce or sell food or nutritional products, therefore this KPI is not applicable.

Fair Money & Economic Opportunity

ITV PLC is a media company and does not operate in the financial services sector.

The company does not offer lending, insurance, deposit services, or consumer credit products to its customers. Therefore, all KPIs related to financial services, such as underserved client share, pricing fairness, exploitative fee exposure, loan/insurance book inclusion, customer finance data accessibility, fair lending compliance, wealth building outcomes, community finance reinvestment, financial literacy programs, customer debt burden, geographic inclusion for financial services, or financial product simplicity, are not applicable to its core business model. While ITV has various diversity and inclusion initiatives and supports employee financial wellbeing, these do not align with the specific financial service metrics of the rubric's KPIs for external customers.

Fair Pay & Worker Respect

ITV was fined £339,918 in March 2025 for five instances of unlawfully sharing sensitive information about pay rates for freelance workers between March 2014 and May 2018.

This collusion aimed to coordinate pay rates, potentially suppressing fair wages for freelancers. In November 2014, the Writers Guild of America, East filed charges against ITV for unilaterally reducing employee compensation by $300 per month and implementing a high-deductible health insurance plan without proper negotiation, which they stated violated federal labor laws. The company has a dedicated team and a Duty of Care Operating Board, chaired by the CEO, overseeing health & safety and well-being for staff, cast, crew, and program participants.

Fair Trade & Ethical Sourcing

ITV reported zero specific incidents of modern slavery or human rights abuse identified in 2024, and zero concerns raised through its Speak Up channels in both 2023 and 2024.

The company's 2023 Annual Report also stated no incidences of human rights abuse or modern slavery were identified. Proactive risk assessments are ongoing, including due diligence questionnaires for product licenses over £50k, and supplier-monitoring systems include monthly checks for Living Wage compliance and annual checks for rate increases across key suppliers. In terms of supplier diversity, ITV directs at least 20% of its total salary/fee spend off-screen to People of Colour (POC) and/or Deaf, Disabled or Neurodivergent (DDN) creatives. The Diversity Commissioning Spend (DCS) invested over £83 million in commissioning diverse creatives, companies, and content between 2022-2024, with a further £80 million planned for 2025-2027. This included £64.1 million across 13 diverse-led production companies.

Honest & Fair Business

ITV has an Anti-Bribery Policy and Code of Ethics and Conduct, requiring annual mandatory training for all colleagues and Board members.

Compliance is monitored biannually and reported to the Management Board and Audit and Risk Committee. Bribery and corruption risks are reviewed annually. Internal control systems are subject to regular audits, and financial records must be maintained for third-party payments. The company also offers anonymous whistleblowing services for raising concerns and provides training on modern slavery, which includes these services, to its entire organization, human resources, and procurement staff.

Kind to Animals

ITV's program "I'm A Celebrity...Get Me Out of Here!" uses animals and insects in celebrity trials, including snakes, spiders, rats, cockroaches, and mealworms

. This practice has been widely criticized by animal welfare organizations such as PETA, RSPCA, Project the Wild, and the British Veterinary Association since 2002 , citing concerns about cruelty, distress, and mistreatment . PETA claims thousands of animals have suffered and died on the show over 23 years . Over the last four years, approximately 41,000 complaints were lodged with Ofcom and 20,000 with ITV regarding the use of animals , and the RSPCA's campaign has garnered 60,000 sign-ups . Despite ITV stating it has rigorous protocols for safe animal handling , complies with animal welfare law , and prioritizes welfare and safety , the company was fined A$3,000 (£1,903) and paid A$2,576 in costs for animal cruelty resulting in the killing of a rat on the show . Following this incident, ITV apologized and committed to implementing a comprehensive training program and taking advice from the RSPCA . ITV's policy, while stating compliance and safety protocols , permits the routine, non-essential use of animals for entertainment in trials, which has led to documented cruelty and widespread condemnation . In terms of public policy engagement, ITV's actions have been reactive. While it informs RSPCA NSW of its activities and states compliance with laws , it has not taken a leadership position in advocating for higher animal welfare standards. Instead, organizations like the RSPCA have called for the Broadcasting Code to be urgently evaluated and strengthened . PETA activists have also protested at ITV's annual meeting . Separately, ITV has launched some conservation initiatives, such as the ITV Weather team's rewilding strand and the ITV Bees program in 2022 , which distributed wild seed packs and raised awareness of rewilding .

No War, No Weapons

ITV partnered with the British Army in October 2023

and May 2021 to create dynamic advertising campaigns for recruitment. These campaigns utilized ITV's programmatic platform, Planet V, to geo-target TV ads for Army Reserves centers , resulting in 112 different advert versions. The company has no reported exposure to controversial or banned weapons.

Planet-Friendly Business

ITV's total Scope 1, 2, and 3 greenhouse gas emissions were 0.322 million tCO₂e in 2024, representing a 7.8% annual decline from 0.349 million tCO₂e in 2023.

The company sourced 65% of its purchased electricity from renewable sources in 2024. Its waste recycling rate was 37% in 2024. ITV's science-based targets are validated by the SBTi, including a 1.5°C pathway, with goals to reduce controlled emissions by 46.2% and influenced emissions by 28% by 2030. The company has a net-zero target year of 2050, aiming for a 90% reduction of all emissions against a 2019 baseline. ITV has been disclosing in line with TCFD recommendations since 2019 and utilizes three climate scenarios (1.5°C, 2°C, and 3°C+) to assess business model resilience. 100% of its highest environmental risk suppliers are targeted to meet ITV's sustainability criteria by 2025.

Respect for Cultures & Communities

ITV has faced cultural appropriation incidents, with Ant and Dec apologizing in 2020 for using darker makeup and prosthetics in sketches from 2003 and 2004

. These sketches were subsequently removed from catch-up services, demonstrating a reactive response to cultural incidents. The company has implemented a comprehensive Diversity Acceleration Plan, including investments of £54.2 million in diverse content and £392,000 for development , supporting 21 diverse writers and incorporating DEI principles in 475 productions . Further investments of £83 million over three years are planned for commissioning diverse creatives and content , with an additional £80 million from 2025 to 2027 . ITV established a Cultural Advisory Council in 2021 , comprising experts, to provide external advice and feedback on its DEI strategy and initiatives, meeting quarterly with senior leadership . The ITV Embrace network, launched in 2017 , supports Black, Asian, and Minority Ethnic colleagues .

Safe & Smart Tech

No documented data breaches or incidents of unauthorized data use have occurred.

ITV follows a "Responsible Use of GenAI Policy" outlining ethical principles and governance for GenAI adoption and has commissioned an independent AI governance Internal Audit. Users have comprehensive control over their personal data, including "Data Permissions settings" for advertising, "Communication Settings" for marketing, options to unsubscribe from SMS and email, opt-out for targeted ads on various devices, and the ability to manage cookie settings. Users also have rights to request data copies, object to processing, request rectification, deletion, or limitation of processing, and withdraw consent. ITV states it complies with UK data protection laws, GDPR, and Ofcom obligations, and is adapting to evolving AI regulatory requirements, including the EU AI Act. The company has established policies and procedures to ensure compliance, embedding data privacy lawyers and governance experts within business areas, with oversight from its Board and Audit and Risk Committee.

Zero Waste & Sustainable Products

In 2024, ITV recycled 37% of its waste.

The company has implemented several waste reduction initiatives, including a recycling campaign for colleagues, working with suppliers for sustainable set construction and re-homing/re-selling/recycling unwanted production items, the ITV ReLoved program which found new homes for over 1,000 items. , tech donation drives that collected around 400 unused devices. , and vegetarian initiatives in ITV Studios Netherlands. Waste data is reported quarterly to various internal boards and divisional leads. ITV has set company-wide waste reduction targets, aiming for 75% of waste to be reused or recycled by 2025 , over 90% by 2030 , and to eradicate single-use plastic by 2025. The company has embedded comprehensive sustainability requirements, including climate-related criteria and a 5% annual GHG emissions reduction, into its standard contractual terms for key suppliers , with a goal for 100% of key suppliers to meet these by 2025. Furthermore, ITV's Love Island and eBay pre-loved fashion partnership influenced 2.7 million people to shop more sustainably.