MASHINIi

JetBlue Airways Corporation.

JBLU.US | Passenger air transport

JetBlue Airways Corporation is a major American low-cost airline. It primarily operates in the passenger air transportation sector, providing scheduled air transportation services for passengers across the United States, as well as to international destinations in the Americas and the Caribbean. The...Show More

Ethical Profile

Mixed.

JetBlue Airways presents a mixed ethical picture. The company faced a class-action lawsuit and FTC complaint after allegedly providing personal data, including names and addresses, of 1.5 million passengers to a defense contractor without explicit consent, reportedly violating its own privacy policy. Environmentally, JetBlue's operations emitted 8.3 million metric tons of CO2 in 2022. Yet, it targets net-zero emissions by 2040, a decade ahead of the industry average, and aims for a 50% reduction in jet fuel emissions per revenue ton kilometer by 2035. JetBlue has also doubled its Sustainable Aviation Fuel procurement since 2020 and is upgrading its fleet for better efficiency.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing-50
-100100
Honest & Fair Business-50
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-50
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech-40
-100100
Zero Waste & Sustainable Products-10
-100100

Better Health for All

0

No evidence available to assess JetBlue Airways Corporation on Better Health for All.

Fair Money & Economic Opportunity

0

JetBlue Airways Corporation is an airline, and the provided articles do not contain any specific, concrete data points related to its involvement in lending, insurance, or other financial services for consumers. While mentions co-branded credit card agreements, it explicitly states that it contains no data relevant to the requested metrics.

1
Therefore, there is no evidence to assess the company against the KPIs for Fair Money & Economic Opportunity, which primarily evaluate financial institutions on aspects such as pricing fairness, loan portfolios, and financial literacy initiatives.

Fair Pay & Worker Respect

0

JetBlue's CEO-to-median employee pay ratio was 81:1 for the fiscal year ending 2024.

1
The company's Total Recordable Incident Rate (TRIR) for crewmember safety performance in 2022 was 4.93.
2
Voluntary employee turnover in 2022 was 14.4%.
3
JetBlue has faced substantiated labor law violations, including a $45,000 restitution payment in 2023 for violating New York City’s Earned Safe and Sick Time Act and a $3.6 million settlement in 2023 for violating California labor law regarding flight attendant compensation and wage statements.
4
The company provides comprehensive health and wellness coverage, including mental health services, for approximately 100% of its crewmembers and their dependents.

Fair Trade & Ethical Sourcing

-50

JetBlue's contract templates include anti-trafficking clauses, and the company expects business partners to adhere to its Business Partner Code of Conduct, which was refreshed in 2021 to expand guidance on human rights and labor practices.

1
However, there is no specific percentage of supplier contracts stated to include enforceable ethical-sourcing clauses. In 2022, JetBlue spent $74 million with 194 diverse business partners, doubling its year-over-year diverse business partner spending from $36 million.
2
The company has a goal to grow its underrepresented business base by 5% annually and requires at least one diverse business partner to be included in each procurement selection process where reasonably possible.
3

Honest & Fair Business

-50

JetBlue's 2021 Code of Conduct outlines ethical standards, including policies covering anti-bribery and corruption.

1
The company encourages crewmembers to report suspected violations via a Business Integrity Hotline or to the Ethics & Compliance team.
2
However, the provided information does not detail the specific guidance within the anti-corruption policy, nor does it provide evidence of independent investigation processes for whistleblower reports.
3

Kind to Animals

0

No evidence available to assess JetBlue Airways Corporation on Kind to Animals.

No War, No Weapons

0

The provided articles, including JetBlue's 2022 ESG & Social Impact Report and 2020 Social Impact Report, focus on the airline's environmental sustainability, social initiatives, and governance.

1
These reports detail efforts to reduce emissions, use sustainable aviation fuel, and support community programs.
2
However, none of the articles contain specific, concrete data points or explicit statements regarding the company's involvement in arms or defense contracts, dual-use technology, sales to embargoed regimes, peacebuilding investments, conflict divestment policies, board oversight of defense activities, export certifications, lobbying related to arms control, humanitarian procurement, human rights due diligence in conflict areas, Arms Trade Treaty compliance, AI military safeguards, UN Guiding Principles alignment, dual-use item screening, surveillance transparency, ethical red lines on weapons, exposure to controversial weapons, war-related supply chain risk audits, annual conflict partner reviews, defense divestment, conflict minerals, peace technology investment, procurement from conflict zones, or ethical red line compliance rates.
3
Therefore, no KPIs under the 'No War, No Weapons' value can be scored based on the evidence provided.

Planet-Friendly Business

-50

In 2022, JetBlue's total Scope 1, 2, and 3 greenhouse gas emissions were 8,291,103 tCO₂e.

1
The Science Based Targets initiative has approved JetBlue's target to cut emissions in half per seat by 2035.
2
The company has a net-zero target year of 2040.
3
In 2021, the domestic flight recycling rate for audited flights was 95.4%.
4
No regulatory actions, violations, fines, or compliance issues were mentioned in the provided articles. JetBlue has fully adopted the TCFD framework, with scenario analysis peer-reviewed, and integrated TCFD and SASB standards into its ESG reporting since 2016.
5

Respect for Cultures & Communities

0

No specific, concrete data points were found in the provided articles for any of the KPIs related to 'Respect for Cultures & Communities'. The articles explicitly state that the requested metrics are 'Not specified in the report' or that 'No data relevant to JBLU.US or Respect for Cultures & Communities is provided'.

1

Safe & Smart Tech

-40

JetBlue reported zero major data breach incidents in 2023.

1
However, in 2003, the company provided passenger names, addresses, and phone numbers for 1.5 million passengers to a military contractor, which then combined this with additional personal information including Social Security numbers.
2
This led to a class-action lawsuit and an FTC complaint, indicating a violation of its own privacy policy and unauthorized data use.
3
The company's privacy policy was violated by providing passenger data to a third party without explicit user consent, and passengers filed a class-action lawsuit, indicating basic data control options with significant limitations.
4
In 2023, JetBlue invested $37.6 million in cybersecurity, which represents approximately 0.41% of its $9.2 billion total revenue for the same year.
5
The company's AI-powered chatbot, Amelia 2.0, achieved containment rates between 68% and 70%, up from 30-36% two years prior.
6
Access to data within its unified LLM, BlueBot, is governed by user roles.
7
JetBlue provided passenger itinerary data but not credit-card or payment information in the 2003 incident, indicating some data minimization efforts.
8
The company is creating a unified digital twin of its business with cross-team collaboration and process-driven data science fueled by data from multiple systems.
9

Zero Waste & Sustainable Products

-10

JetBlue maintains an 80% recycling rate for domestic flights, with rates consistently above 80% prior to 2020.

1
The company has implemented several waste reduction initiatives, including transitioning to bamboo and natural polymer cutlery, removing plastic wrap from onboard food containers, and an in-flight recycling program that diverts 30 million bottles and cans annually.
2
Additionally, single-use plastic reduction efforts began in 2021, and reusable dishware and napkins made from recycled content are featured on new transatlantic Mint flights.
3

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.