MASHINIi

WM Technology, Inc..

MAPS.US | Web portals

WM Technology, Inc. operates as a technology and software infrastructure provider to the cannabis industry. The company operates Weedmaps, an online marketplace for cannabis consumers and businesses, providing information on cannabis retailers, brands, and products. It also offers a suite of softwar...Show More

Ethical Profile

Mixed.

WM Technology (Weedmaps) shows a mixed ethical standing. The company promotes robust internal compliance, including a 'SPEAK UP' culture, anti-bribery policies, and an independent EHS auditor. However, its cannabis marketplace role creates a complex relationship with public health, facilitating access to products with potential risks. Environmentally, while its direct footprint is small, it indirectly links to cannabis cultivation, which reports suggest uses twice as much water as major crops. In Safe & Smart Tech, WM Technology uses security automation and training, but critics note the cannabis industry's vulnerability to data breaches, citing a peer's reported 380,000 customer record exposure in November 2024. The company also lacks key certifications like SOC 2 or ISO 27001, raising concerns about sensitive data protection.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-30
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

No evidence available to assess WM Technology, Inc. on Better Health for All.

Fair Money & Economic Opportunity

0

No evidence was found in the provided articles to assess WM Technology, Inc. against the 'Fair Money & Economic Opportunity' value. Both articles resulted in 404 errors, indicating no accessible content for analysis.

1

Fair Pay & Worker Respect

0

No evidence available to assess WM Technology, Inc. on Fair Pay & Worker Respect.

Fair Trade & Ethical Sourcing

0

WM Technology, Inc. operates as a technology and software infrastructure provider, running an online marketplace and offering software solutions. The company's business model does not involve the procurement or trading of physical commodities. Therefore, it does not have a supplier base requiring welfare or sourcing audits related to physical goods, nor does it have exposure to upstream labor practices in manufacturing or production. Consequently, KPIs related to fair-trade certifications, supply chain audits, forced/child labor incidents, traceability of physical goods, remediation processes for such violations, ethical sourcing clauses for physical materials, and high-risk material sourcing are not applicable to its operations. Similarly, while the company has procurement activities, the KPI for supplier diversity spend is also considered not applicable in the context of this specific value, which focuses on the ethical sourcing of physical goods and related labor practices.

Honest & Fair Business

-30

The company promotes a 'SPEAK UP | LISTEN UP | FOLLOW UP' culture through its Code of Conduct, forums, trainings, and communications, and operates a third-party Integrity Helpline.

1
Retaliation is strictly prohibited, and a case management system tracks reported issues.
2
The company has policies and procedures related to international, anti-bribery, and trade laws, with an International Compliance Committee overseeing international trade activities, including risk-based counterparty due diligence and sanctions screening.
3
However, the frequency and effectiveness metrics for anti-corruption training are not specified. Independent verification of ethical claims is limited to Environmental, Health and Safety compliance by an independent auditor, and the Integrity Helpline is third-party, but the overall extent of verification for ethical claims is not broadly detailed.
4

Kind to Animals

0

No evidence available to assess WM Technology, Inc. on Kind to Animals.

No War, No Weapons

0

No evidence available to assess WM Technology, Inc. on No War, No Weapons.

Planet-Friendly Business

0

No specific, quantitative evidence was found in the provided articles regarding WM Technology, Inc.'s (MAPS.US) performance against any of the Planet-Friendly Business KPIs. The articles discuss the environmental impacts of the broader cannabis cultivation industry, such as water usage and greenhouse gas emissions, or promote sustainable cultivation methods. However, they do not provide data specific to WM Technology, Inc.'s own operations as a technology and software infrastructure provider.

Respect for Cultures & Communities

0

No evidence available to assess WM Technology, Inc. on Respect for Cultures & Communities.

Safe & Smart Tech

0

WM Technology has reported no material impact from cybersecurity threats or breaches in the last three years, despite ongoing attempts.

1
The company conducts external audits and penetration testing for vulnerability management and security testing.
2
Employees receive initial training during onboarding, two annual trainings for desk employees, and annual security awareness training covering topics like social engineering, phishing, and company policies.
3
The company advocates for full U.S. cannabis legalization, industry-wide social equity, and continued education about cannabis.
4
While compliance with relevant privacy regulations is implied, no specific details are provided.

Zero Waste & Sustainable Products

0

No specific evidence regarding WM Technology, Inc. (MAPS.US) and its performance against the 'Zero Waste & Sustainable Products' ethical value was found in the provided articles. The articles discuss waste management and sustainability initiatives of other cannabis companies (Tree House Craft Cannabis, Trulieve, Curaleaf) and general industry trends, but do not provide any data or information directly attributable to MAPS.US.

Own WM Technology, Inc.?

Upload your portfolio and see how all your holdings score across 11 ethical dimensions.

Audit My Portfolio

AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.