Better Health for All

Morrisons faces significant challenges in food safety, with one branch receiving a zero food hygiene rating

and 31 stores rated 2 or lower in recent inspections, indicating serious safety incidents . Regarding nutritional quality, 31% of own-brand volumes (excluding produce) were classified as high in fat, salt, or sugar (HFSS) in FY22/23 , contributing to negative health impacts. Despite this, the company demonstrates active efforts to improve nutritional quality, with 69% of own-brand volumes being non-HFSS , and initiatives like the 'Healthier Living' icon , 'Plant Revolution' range , and reformulation efforts that removed 88 tonnes of sugar from breakfast cereals . Morrisons also exhibits strong risk transparency with comprehensive nutritional and allergen labeling , including front-of-pack traffic lights , and a partnership with Bowel Cancer UK to raise awareness .

Fair Money & Economic Opportunity

Wm Morrison Supermarkets PLC operates primarily as a retail grocery chain and food manufacturer. The 'Fair Money & Economic Opportunity' value assesses companies on their provision of financial services such as lending, insurance, or deposit services to consumers. As Morrisons does not offer these types of financial products or services, the company does not generate data relevant to the specific financial metrics outlined in the rubric. While Morrisons has initiatives like paying small suppliers within 48 hours to support cash flow (March 2020)

and offering competitive retail pricing (2014), these do not fall under the scope of consumer financial products or services as defined by the KPIs. Therefore, all applicable KPIs are scored at the '0' tier, indicating that the company's core business lies outside the financial services sector.

Fair Pay & Worker Respect

Morrisons has faced 8 substantiated labour-law violations in the past three years.

, , including a £3.5 million fine in March 2023 for health and safety breaches linked to an employee's death. Additionally, employment tribunal decisions from September 2023 to January 2025 include cases of unfair dismissal, disability discrimination, race and sex discrimination, breach of contract, and an equal pay decision. Approximately 40% of the workforce is on living wages, with the company having roadmaps for broader coverage. In October 2023, most frontline colleagues' hourly pay increased to £10.92. , , , following an increase to £10.42 per hour for all colleagues in April 2023, which complied with the government's national living wage rise. ,

Fair Trade & Ethical Sourcing

High-risk tier-1 suppliers are required to undergo an ethical audit annually, while medium-risk tier-1 suppliers are audited every two years.

In 2023/24, 712 audits were undertaken at active sites linked to Morrisons on the Sedex platform, following 793 audits in 2022. Audits are conducted on a semi-announced or unannounced basis. No significant indicators of forced labour or modern slavery were identified through audits at any sites during the 2023/24 reporting period, although seven potential incidences were identified and investigated. All suppliers are required to comply with Morrisons' Ethical Trading Code, which is included in their Supplier Standard Terms & Conditions of Purchase.

Honest & Fair Business

In March 2023, Morrisons was fined £3.5 million (approximately $4.41 million)

following a conviction for health and safety breaches . The company maintains stringent policies and procedures to prevent illegal activities , including a zero-tolerance stance on bribery and corruption, in alignment with the Bribery Act 2010 . These comprehensive ethics policies include regular training for employees, front-line staff, human resources, executive-level staff, procurement staff, and suppliers .

Kind to Animals

Morrisons has a global corporate ban on all animal testing, stating they have never conducted or commissioned tests on animals, resulting in zero animals used in testing.

All own-brand personal care and cosmetic products are certified by Cruelty Free International's Leaping Bunny program. For animal agriculture, 100% of own-brand meat, fresh milk, dairy products, shell eggs, and fish products are assured to approved farm production standards, which include specific animal welfare requirements. All relevant suppliers are audited annually by independent assessors for welfare compliance. The company ensures 100% of animals, birds, or fish are stunned before slaughter, prohibits force-feeding, battery cages, and routine surgical procedures in animals. 100% of broiler chickens, turkeys, laying hens, dairy, beef, pork, and lamb have access to enrichment. Stocking densities for own-brand fresh chickens will be reduced to 30kg/m² by November 2024. While most laying hens are still beak trimmed and 1.2% of pork have whole, intact tails, pain relief is used for procedures like disbudding. For sourcing, 100% of shell eggs are free-range as of February 2020, and 60.2% of own-brand ingredient eggs are cage-free as of July 2024. All fresh pork is 100% free from sow stalls. Morrisons also helped lead the UK market in developing global fish sourcing standards in 2011 and is a member of the UK BVD Free initiative.

No War, No Weapons

Morrisons has no direct or indirect involvement in military contracts, arms manufacturing, or the defense sector, focusing solely on grocery retailing and food production.

Consequently, it has no defense business to oversee, no defense assets to divest, and no exposure to controversial weapons. The company also explicitly states a lack of active engagement in peacebuilding initiatives. Regarding its supply chain, Morrisons prohibits sourcing from countries and regions where worker's rights cannot be guaranteed or robust due diligence is impossible. It requires suppliers to meet and cascade Code requirements on modern slavery, forced labor, and responsible recruitment. Over 75% of ingredient suppliers to Morrisons Manufacturing are compliant with the Supplier Ethical Data Exchange (Sedex) self-assessment questionnaire. The company's approach is informed by and aligned with the UN Guiding Principles on Business and Human Rights.

Planet-Friendly Business

Morrisons has achieved zero waste to landfill across its operations.

The company's science-based carbon reduction targets have been formally approved by the SBTi, with defined interim checkpoints including an 80% reduction in Scope 1 and 2 emissions by 2035 and a 40% reduction in Scope 3 emissions by 2035. Morrisons has a zero-deforestation policy by 2025, with 100% of fresh beef on counters being British and not linked to deforestation, 99% of palm oil RSPO certified and 90% RSPO segregated, and 51% of soy sustainably sourced in 2024. The company's net-zero carbon target for its full value chain is 2050, with published interim goals. Morrisons has an established climate justice program, redistributing over 4 million meals of surplus food to communities in 2024. Additionally, the Next Generation Scheme provides training and support for young farmers entering the industry.

Respect for Cultures & Communities

Morrisons has over 20 formal partnership agreements with local community groups, charities, and institutions.

These include partnerships with The School of Sustainable Food and Farming, Crown Farms, The Institute For Agriculture and Horticulture, Sea Forest, FareShare, Royal British Legion, Poppy Scotland, Bradford Council’s Interfaith team, Show Racism the Red Card, Smart Works, Disasters Emergency Committee, NHS England, Supply Train and Devon College, Albert Kennedy Trust, NHS Charities Together, Bowel Cancer UK, the UK Government’s ‘Holiday Activities and Food’ program, Young Lives vs Cancer, Together for Short Lives, Royal Countryside Fund, Queen’s University Belfast, The Mekong Club, The Centre for Child Rights and Business, The Bread and Butter Thing, Map of Ag, Downforce Technologies, OVATA, and Bradford City Football Club. The company has no reported cultural appropriation incidents. Free, Prior and Informed Consent (FPIC) processes are not applicable to the company's operations.

Safe & Smart Tech

Morrisons has not experienced a customer data breach in the past two years, with the November 2024 cyberattack on its technology provider, Blue Yonder, disrupting warehouse management but explicitly not compromising customer data.

The company maintains a strong information security framework, including ongoing vulnerability assessments and monitoring, reporting, and rectification of vulnerabilities. Strict encryption is implemented across its computer systems, networks, websites, mobile apps, offices, and stores. Data shared with digital marketing partners is also encrypted and pseudonymised. Morrisons follows internationally recognized security standards, including PCI-DSS. The company demonstrates strong regulatory compliance, with a GDPR Working Group, a GSCOP compliance framework, and mechanisms for ensuring data protection during international transfers. A 2023 supplier survey showed 90% of suppliers rated Morrisons as complying with the Groceries Code 'mostly' or 'consistently well'. There are no documented incidents of unauthorized data use in recent years, supported by strong data governance practices.

Zero Waste & Sustainable Products

Morrisons avoided over 900 tonnes of food waste in 2022 through surplus food redistribution

and sold over 1 million 'Magic Bags' via the Too Good to Go app . In January 2022, the company removed 'Use By' dates on 90% of its own-brand milk, encouraging the sniff test to reduce waste . Morrisons has reduced over 8,000 tonnes of own-brand plastic packaging annually , making 7,000 tonnes fully recyclable , and committed to a 50% reduction by 2025 . In November 2021, it acquired a stake in a soft plastic recycling facility in Fife , aiming to process 15,000 tonnes of flexible plastic packaging annually and recycle its own plastic by 2025 . The company also introduced a plant-based, biodegradable, and plastic-free chewing gum in October 2021 . A trial of six 'zero waste' stores launched in September 2021 in Edinburgh aims to recycle all waste generated by 2025 , including collaboration with Nestlé for hard-to-recycle plastics .