MASHINIi

Procter & Gamble Company.

PG.US | Manufacture of soap and detergents, cleaning and polishing preparations, perfumes and toilet preparations

Procter & Gamble (P&G) is a multinational consumer goods corporation that manufactures and markets a wide range of branded consumer products. Its product portfolio includes beauty, grooming, health care, fabric and home care, and baby, feminine, and family care products. P&G sells its products prima...Show More

Ethical Profile

Mixed.

Procter & Gamble (P&G) presents a complex ethical profile. The company faced a €211.2 million fine in 2011 for alleged price-fixing and has been listed as an "International Sponsor of War" by Ukraine's NACP due to continued operations in Russia. Critics point to supply chain concerns, including reports of forced labor linked to palm oil, deforestation, and a lawsuit alleging misleading environmental claims for Charmin toilet paper. P&G has also faced lawsuits alleging pay bias and a supplier accused of racial discrimination. Conversely, P&G's Children's Safe Drinking Water Program has delivered over 20 billion liters of clean water. The company committed to spending $10 billion with women-owned businesses by 2025 and achieved zero manufacturing waste to landfill across all production sites by 2020.

Value Scores

Better Health for All10
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business20
-100100
Kind to Animals0
-100100
No War, No Weapons-50
-100100
Planet-Friendly Business10
-100100
Respect for Cultures & Communities-10
-100100
Safe & Smart Tech10
-100100
Zero Waste & Sustainable Products-20
-100100

Better Health for All

10

Procter & Gamble demonstrates a strategic focus on health-positive impact through its products and extensive programs. Its Children's Safe Drinking Water Program has delivered over 20 billion liters of clean drinking water to families in more than 90 countries since 2004, significantly improving community health.

1
The 'Keeping Girls in School' program committed in May 2023 to educate over 35 million adolescent girls on puberty and menstrual hygiene across Asia Pacific, the Middle East, and Africa within three years, addressing health disparities and promoting preventative health.
2
Through its PSI partnership, the VIYA platform reached 11 million consumers with 137 million sexual and reproductive health products in 26 countries in 2022, further addressing health disparities.
3
A 2010 partnership with Healthpoint Services also aimed to deliver safe drinking water and healthcare to rural communities in India.
4
While the company's core product portfolio, including hygiene items, generally provides health benefits, price increases between 2022 and 2024 led to a 6% decrease in products sold globally, potentially limiting access to essential health and hygiene products.
5
The company does not produce food or pharmaceutical products, nor does it have products with addiction potential or conduct clinical trials.

Fair Money & Economic Opportunity

0

Procter & Gamble is a consumer goods company, and the provided articles do not contain evidence related to its involvement in financial services such as lending, deposit services, or the management of customer financial data. Consequently, the specific quantitative metrics required by the rubric for KPIs like underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives (loan/insurance book share), data accessibility, fair lending compliance, wealth building outcome, profit reinvestment (in community finance), debt burden ratio, geographic inclusion (banking access points), and product simplicity (financial products) are not available. While P&G does offer financial literacy resources (e.g., 'Secret U' for young women

1
and training for over 100 women in Pakistan
2
), the articles do not provide the specific quantitative data on the percentage of customers reached or measurable outcomes required to assign a score for the financial_literacy_initiatives KPI. Therefore, all KPIs are omitted from the assessment due to a lack of relevant, quantifiable evidence.

Fair Pay & Worker Respect

0

No specific, quantifiable evidence was provided in the articles that directly addresses the defined KPIs for Procter & Gamble. While articles mention allegations of discrimination, pay bias, and unsafe working conditions against P&G

1
, and forced labor and discrimination issues at a supplier
2
,
3
, this information does not include the specific quantitative metrics required by the rubric. These missing metrics include percentages for living wage coverage, collective bargaining, insecure contracts, and health insurance, as well as specific ratios for CEO-median pay and pay equity. Additionally, no substantiated labor violation counts are provided, and safety incident rates (TRIR) are not reported.

Fair Trade & Ethical Sourcing

0

No specific, quantifiable evidence was found in the provided articles to assess Procter & Gamble against the defined KPIs for Fair Trade & Ethical Sourcing. Information regarding the percentage of tier-1 spend covered by fair-trade certifications, average audit frequency for suppliers, number of substantiated forced or child labor incidents in the last three years, traceability coverage across supply chain tiers, median remediation speed for violations, percentage of contracts with ethical-sourcing clauses, share of spend on high-risk materials, or percentage of procurement budget directed to diverse suppliers was not explicitly stated in a manner that directly matches the rubric's quantitative thresholds. While some articles mention commitments to transparency

1
, investigations into sourcing
2
, or absolute spending on diverse businesses
3
, these do not provide the required percentages or specific metrics for scoring.

Honest & Fair Business

20

Procter & Gamble received the Corporate Leadership Award for its anti-corruption initiatives in both 2020

1
and 2021
2
, emphasizing a culture of transparency and ethical business conduct. In 2023, the company was also recognized among the top three for Best Code of Conduct in the Transparency Awards.
3
P&G maintains an ethical code of conduct for employees, officers, and directors, guided by its Purpose, Values, and Principles.
4
However, P&G faces a lawsuit for alleged misleading environmental claims regarding Charmin toilet paper sourcing.
5
The company has also been linked to deforestation through its palm oil suppliers
6
and has faced allegations of possible forced labor in its supply chain.
7
P&G has agreed to disclose more details about its wood-pulp supplier audits by mid-2025.
8

Kind to Animals

0

Procter & Gamble states it no longer animal tests any consumer product unless required by law, and is committed to making animal testing obsolete.

1
However, concerns exist regarding ingredient testing and operations in mandatory testing regions like China.
2
P&G has developed over 25 non-animal methods.
3
, including the Direct Peptide Reactivity Assay (DPRA), which was accepted by the OECD as a test guideline in 2015
4
and officially approved in 2021,
5
and these alternatives are standard in product development and safety dossiers. P&G is a founding member of the Animal-Free Safety Assessment Collaboration (AFSA)
6
and collaborates with the PETA International Science Consortium,
7
academia, and other organizations, including partnering with HSUS to launch AltTox.org in 2007.
8
P&G actively advocates for the regulatory acceptance of non-animal methods,
9
sponsoring the World Congress on Non-Animal Alternatives since 1993,
10
and its experts called for changes in global ingredient regulations in June 2023.
11
P&G also joined the #BeCrueltyFree campaign in 2019.
12
In conservation efforts, P&G supported securing 236,000 acres of the Belize Maya Forest, home to jaguars and other native cats.
13
P&G's Vicks brand planted 100,000 trees,
14
and by the end of 2023, teams cleared over 46,000 hectares of invasive trees, recovering 15.2 billion liters of water per year.
15
P&G partners with WWF-Malaysia to protect the Malayan Tiger and its habitat.
16
However, P&G is investigating its supply chain after reports in 2024 that palm oil from illegally cleared forests in Indonesia entered its supply chain, threatening endangered species, leading to suspension of implicated suppliers.
17

No War, No Weapons

-50

Procter & Gamble was listed as an international sponsor of the war by the National Agency on Corruption Prevention of Ukraine in February 2023.

1
This designation was due to the company's continued operations and tax contributions in Russia amid the Ukraine conflict, indicating it continues to profit from an active war zone without restriction.
2

Planet-Friendly Business

10

Procter & Gamble sources over 99% of its electricity from renewable sources globally as of fiscal year 2022/2023.

1
The company maintains a no-deforestation commitment across its supply chains, ensuring 100% Roundtable on Sustainable Palm Oil (RSPO) certification for palm oils and sourcing 100% of wood pulp from globally recognized certification systems.
2
However, in November 2024, reports indicated that palm oil from illegally cleared sections of Indonesia's Rawa Singkil Wildlife Reserve entered their supply chains, leading to the suspension of sourcing from implicated mills.
3

Respect for Cultures & Communities

-10

Procter & Gamble faced criticism for cultural insensitivity in its marketing campaigns

1
, including an advertisement for Camay soap in Japan that offended cultural norms regarding privacy
2
and the use of a stork in Pampers advertisements that did not resonate with Japanese folklore
3
. Despite these incidents, the company has engaged in at least three formal partnerships with indigenous or local community groups
4
, including the Colorado River Indian Tribes
5
, the Northwestern Band of the Shoshone Nation
6
, and a collaboration with Conservation International supporting Indigenous individuals in the Philippines
7
. Through these partnerships, P&G has supported water conservation projects
8
, protected cultural heritage sites
9
, and worked on habitat restoration, such as the Wuda Ogwa Water and Habitat Eco-Restoration project
10
.

Safe & Smart Tech

10

Procter & Gamble demonstrates a commitment to responsible AI practices, utilizing AI-driven analytics and customer surveys to ensure ethical and cultural alignment in marketing campaigns while balancing personalization with privacy.

1
For its internal generative AI tool, ChatPG, robust measures were implemented to secure intellectual property and ensure data privacy, alongside mandatory employee training on proper AI usage.
2
Additionally, P&G played a key role in forming the Global Alliance for Responsible Media in 2019, dedicated to improving digital media safety by addressing issues of offensive content and fake news.
3
, promoting responsible media practices and digital safety.
4

Zero Waste & Sustainable Products

-20

Procter & Gamble has achieved and maintained zero manufacturing waste to landfill across all its production sites since 2020

1
, encompassing over 100 manufacturing sites in more than 35 countries
2
, diverting 656,000 metric tons of manufacturing waste in fiscal year 23/24
3
. As of fiscal year 2024, 80% of consumer packaging is designed to be recyclable or reusable
4
, with a goal to reach 100% by 2030
5
. The company uses 17% recycled resin in its total packaging for fiscal year 23/24
6
and has reduced virgin petroleum plastic in consumer packaging by 21% per unit of production since fiscal year 2017
7
, targeting a 50% reduction by 2030
8
. P&G integrates circular design principles by developing new plastic recycling processes, using lightweight designs, increasing recycled content, and offering refillable or waterless products. Waste reduction initiatives include repurposing manufacturing waste into new materials and collaborating with industry coalitions like The Recycling Partnership
9
. The company educates customers on proper disposal through standardized labels like How2Recycle and specific program instructions
10
. P&G also aims to source 100% of paper packaging from recycled content or third-party certified virgin fiber
11
.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.