MASHINIi

Purple Innovation, Inc..

PRPL.US | Manufacture of furniture

Purple Innovation, Inc. designs, manufactures, and markets various comfort products, including mattresses, pillows, cushions, sheets, and platform bases. The company primarily utilizes its proprietary GelFlex Grid technology in its products, which provides pressure relief and support. Purple sells i...Show More

Ethical Profile

Mixed.

Purple Innovation, Inc. holds a mixed ethical profile. Its products, including GelFlex Grid hospital mattresses, offer modest health benefits and are CertiPUR-US certified. The company reports a 63.5% material recovery rate in mattresses, uses 17.3% recycled materials, and allegedly 50% less petroleum than traditional foam. However, critics point to a DitchCarbon score suggesting below-average carbon emissions performance compared to 81% of the furniture manufacturing industry, with no comprehensive waste reduction targets or take-back programs. While a formal whistleblower policy exists, reports suggest a lack of transparent evidence regarding its overall ethical practices.

Value Scores

Better Health for All-10
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-40
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products-20
-100100

Better Health for All

-10

Purple Innovation's core products, including mattresses, pillows, and cushions, are designed to offer significant health benefits such as cushioning support, pressure relief, breathability, and relief for back pain.

1
The products are certified as 100% non-toxic and CertiPUR-US, and the GelFlex Grid technology is applied to hospital mattresses, demonstrating improvements in comfort and sleep quality.
2
The company's mission is to help people feel and live better through innovative comfort solutions, indicating a central focus on health impact.
3
Purple has invested over 30 years in proprietary and patented comfort technologies.
4
However, the company's risk transparency is limited, as it claims 100% non-toxicity and CertiPUR-US certification but does not provide comprehensive public data on health risks or benefits beyond these claims.
5
There is no evidence of specific R&D or capital allocation percentages aimed at improving health outcomes or accessibility.
6

Fair Money & Economic Opportunity

0

Purple Innovation, Inc. designs, manufactures, and markets comfort products such as mattresses and pillows.

1
The company is not a financial institution and does not offer lending, deposit, or other financial services to consumers.
2
Therefore, all KPIs under the 'Fair Money & Economic Opportunity' value, which are specifically designed for financial service providers, are not applicable to the company's core business operations. No evidence was found to suggest the company engages in any activities related to financial services or community finance initiatives.
3

Fair Pay & Worker Respect

-40

Purple Innovation, Inc. has a concerning safety record, with one fatal industrial accident in May 2021 and three other workplace safety incidents reported at its Grantsville facility since January 2021.

1
The company also received a $7,000 OSHA penalty in 2023 for a workplace safety or health violation.
2
Three of the four incidents since January 2021 are under investigation by the Utah Labor Commission.
3
Employee sentiment is mixed, with an overall rating of 2.7 out of 5 on Indeed.com and 3.5 out of 5 on Glassdoor.com.
4
The Glassdoor compensation and benefits rating decreased by 3% over the last 12 months, and the culture and values rating is 3.3 out of 5.
5
Employee reviews frequently mention poor management, disorganization, lack of appreciation, and favoritism, contributing to a low worker engagement score.

Fair Trade & Ethical Sourcing

0

No specific, quantitative evidence was found across the provided articles to assess Purple Innovation, Inc. against any of the KPIs for Fair Trade & Ethical Sourcing. Information regarding fair-trade certification, audit frequency, forced/child labor incidents, supply chain traceability, remediation speed, ethical clause coverage, materials risk, or supplier diversity spend was not available.

1
While one article mentioned Purple started accelerating its supplier diversity efforts last year,
2
it did not provide a specific percentage of the procurement budget directed to diverse suppliers, which is required for scoring the 'supplier_diversity_spend' KPI.
3

Honest & Fair Business

0

No specific, concrete evidence was found in the provided articles to assess Purple Innovation, Inc. against any of the 'Honest & Fair Business' KPIs. pertains to 'Intrepid Potash, Inc.'

1
and is not relevant to Purple Innovation, Inc. Articles and explicitly state that no quantitative data or relevant metrics for PRPL.US were found.
2

Kind to Animals

0

No evidence available to assess Purple Innovation, Inc. on Kind to Animals.

No War, No Weapons

0

Purple Innovation, Inc. manufactures and markets comfort products.

1
The provided articles contain no evidence of the company's involvement in arms or defense contracts, dual-use technology, sales to embargoed regimes, or any military-related activities.
2
There is no mention of AI systems being used militarily, nor any surveillance or intelligence contracts.
3
The company has no defense business for its board to oversee, no weapons-related ethical red lines are needed, and no exposure to controversial weapons is indicated.
4
While an SD Conflict Minerals Disclosure was filed, no details on its content or the percentage of the supply chain certified conflict-free are available.
5
Similarly, philanthropy is mentioned, but no specific peacebuilding or disarmament initiatives with associated revenue percentages are provided.
6

Planet-Friendly Business

0

No specific environmental or sustainability performance data for Purple Innovation, Inc. is publicly available across any of the assessed Planet-Friendly Business KPIs.

1
The provided articles explicitly state a lack of data for all metrics, including total emissions, renewable energy use, waste diversion rates, water use, and climate targets.
2

Respect for Cultures & Communities

0

The provided articles focus on Purple Innovation, Inc.'s business description, operations, and products.

1
They explicitly state that no data is available regarding the company's community engagement, cultural sensitivity, or respect for cultures and communities.
2
Consequently, no specific evidence could be found to assess the company against any of the KPIs for the 'Respect for Cultures & Communities' value.
3

Safe & Smart Tech

0

No evidence available to assess Purple Innovation, Inc. on Safe & Smart Tech.

Zero Waste & Sustainable Products

-20

The company achieves a 63.5% material recovery rate for its products, which are designed with a modular structure to facilitate component replacement and easier recycling.

1
Products incorporate 17.3% recycled material in their composition.
2
Purple Innovation utilizes hyper-elastic polymer material, resulting in 50% less petroleum usage compared to traditional foam mattress manufacturing.
3

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.