Better Health for All

Prudential's core business of health and life insurance, combined with its extensive wellness programs, provides substantial health benefits, with no evidence of products causing significant negative health impacts. Its holistic wellness programs have measurably reduced employee health risks by 50%

and decreased stress and depression over four years . In April 2024, Prudential introduced new workplace insurance benefits covering screenings for anxiety, mood disorders, substance abuse, and severe mental illness, alongside family building support . The company also launched a digitally accessible well-being hub in August 2024 offering behavioral health tools and other support . Prudential's operations do not have direct safety implications or significant negative health externalities.

Fair Pay & Worker Respect

Prudential was named one of the World's Most Ethical Companies by the Ethisphere Institute for 10 consecutive years.

The company states a commitment to pay equity, conducting compensation reviews to avoid gender and race bias, and removing compensation inquiries from employment applications. It offers extensive benefits, including health coverage, savings plans, and professional development. Employee reviews indicate support for women, with sizable representation in leadership, competitive salaries, and flexible work arrangements. Prudential's Code of Conduct emphasizes a fair workplace free from discrimination and harassment, fostering diversity and inclusion. In 2017, Prudential agreed to a $12.5 million settlement for a class-action lawsuit over alleged unpaid overtime, while denying wrongdoing.

Fair Trade & Ethical Sourcing

All of Prudential's suppliers are contractually obliged to meet ESG standards.

As an insurance company, Prudential does not procure or trade physical commodities, resulting in no material sourcing of at-risk inputs or spend on fair-trade certified items.

Honest & Fair Business

Prudential operates a global, multi-lingual "Speak Out" whistleblowing program.

This 24/7 hotline and web portal is accessible to employees, contractors, vendors, agents, clients, and the public, allowing for anonymous reporting. The company maintains a strict "zero tolerance" policy for retaliation against good-faith reporters, with investigations carried out by trained and experienced investigators. Additionally, Prudential has a comprehensive anti-bribery and corruption (ABC) compliance risk management program. This program is aligned with international laws such as the UK Bribery Act and US Foreign Corrupt Practices Act, and explicitly forbids corruption, bribes, facilitation payments, and political donations. It includes annual ABC risk assessments, periodic risk-based audits by Internal Audit, and requires employees to complete ethics training and annually affirm the Code of Conduct. Prior written approvals are also required before providing hospitality or anything of value to government officials.

Kind to Animals

Prudential is a financial services company, and its core business does not involve activities such as manufacturing products requiring cruelty-free certification or animal testing, operating animal husbandry facilities, sourcing animal products, or using animal-derived ingredients. Therefore, KPIs related to these activities are not applicable. While the company held $39.1 billion in sustainable investments in 2023

and commits to net-zero emissions by 2050, the provided evidence does not offer measurable biodiversity impact or a percentage of revenue dedicated to specific wildlife conservation initiatives. Despite being recognized as one of the World's Most Ethical Companies for ten consecutive years, specific information on its direct engagement in animal welfare policy or advocacy is limited.

Planet-Friendly Business

No specific, quantifiable evidence was found in the provided articles to score any of the KPIs against the 'Planet-Friendly Business' rubric. The articles mention commitments to net-zero emissions by 2050

and plans to reduce emissions, but these are forward-looking statements or general intentions, not concrete, measured outcomes or current status data points required by the rubric's quantitative thresholds. For example, while a green bond issuance is noted , there is no percentage of capital expenditure aligned with the EU Taxonomy. Similarly, emissions reductions are planned, but no actual emissions figures (tCO₂e) or percentage reductions are provided.

Respect for Cultures & Communities

Prudential's Prudence Foundation has established three formal partnerships with external organizations: the International Federation of Red Cross and Red Crescent Societies (IFRC), Amazon Web Services (AWS), and e27.

The company fulfilled a $180 million commitment to support opportunity youth globally. The Prudential Foundation committed $3.3 million to homeownership for low-income households. Prudential also launched a $500,000 program to support local projects in Newark and awarded a total of $160,000 in prizes and credits through its SAFE STEPS D-Tech Awards.

Safe & Smart Tech

Prudential Financial experienced a significant data breach in February 2024, compromising information of over 2.5 million individuals, including names, addresses, and driver's license numbers

. Following the incident, the company implemented security enhancements and offered two years of free credit monitoring services to those affected . In the area of AI ethics, Prudential has established an AI Governance Working Group and developed AI Ethics Principles that emphasize transparency, fairness, accountability, privacy, and security to guide its technology deployment .

Zero Waste & Sustainable Products

Prudential has set a company-wide target to achieve a 65% waste diversion rate by 2025 through improved recycling and composting measures

. However, specific progress details on this target are not publicly available.