Better Health for All

QVC's safety record shows a severe adverse event rate, with 1.1 million Temp-tations Oven Gloves recalled due to insufficient heat protection

. This led to 162 reports of heat-related failures, including 92 minor burn injuries , resulting in an adverse event rate of approximately 147 per million units sold. Regarding risk transparency, the Federal Trade Commission (FTC) filed a complaint against QVC for making unsubstantiated and "scientifically impossible" claims about the health benefits of various products, including weight-loss items, dietary supplements, cellulite lotion, and zinc lozenges . This action followed QVC's violation of a previous FTC order from June 2000 concerning similar unsubstantiated claims , indicating misleading marketing and multiple regulatory warnings. These issues contribute to a negative net health effect from the firm's principal goods, as the recalled oven gloves caused direct physical harm, and the unsubstantiated health claims for other products can mislead consumers about their effectiveness.

Fair Money & Economic Opportunity

QVC offers an "Easy Pay" option for customers to pay for items in monthly installments

. The company explicitly states that it does not assess interest charges or fees on these "Easy Pay" installments, making it a 0% interest offering . Consequently, QVC derives no revenue from high-cost financial products or penalty fees through its own installment plan. As a retail company, QVC's core business lies outside finance, and it does not operate as a lender or provide traditional debt products to consumers. Therefore, it is not regulated as a lender, has no fair-lending history, and does not have a loan or insurance book to evaluate for inclusion initiatives or customer debt burden ratios. The company also does not operate financial service access points in specific geographic regions.

Fair Pay & Worker Respect

For fiscal year 2023, the CEO-to-median employee pay ratio was 143:1, with CEO David Rawlinson II's total compensation at $5,146,654 and the median employee pay at $36,096.

In March 2025, the company announced a layoff of 900 employees , representing approximately 5% of its staff of around 17,000 in 2024. This occurred as the company reported a Q4 operating loss of $1.3 billion, a significant increase from $103 million a year prior.

Fair Trade & Ethical Sourcing

QVC's Supplier Code of Conduct is integrated into all supplier order agreements, ensuring 100% coverage of ethical sourcing clauses.

Adherence to these clauses is verified through on-site audits conducted by independent third-party certification companies. The frequency of these audits for suppliers ranges from annually to every two years.

Honest & Fair Business

A whistleblower policy is in place for QVC Group, Inc., which includes a hotline, a web-based reporting system, and options for anonymous submissions

. The hotline is operated by a third-party vendor . However, no evidence is provided regarding the existence or details of independent investigation processes for reports made through this policy.

Kind to Animals

QVCC.US is listed as an "Officially Cruelty-Free Brand" by Cruelty-Free Kitty.

The criteria for this status include that brands must not test on animals in their finished products, ingredients, or through suppliers or third parties. Additionally, brands not selling in mainland China are considered more likely to be cruelty-free, indicating a commitment to avoid regions where animal testing may be mandated.

No War, No Weapons

The company's core business is retail, with no evidence of involvement in arms manufacturing, military contracts, or conflict facilitation, nor any related R&D, sales to embargoed regimes, or defense-specific lobbying.

QVC implements strong humanitarian procurement standards, including a zero-tolerance policy for forced and child labor, requiring all vendors to certify to its Supplier Code of Conduct. Certain suppliers undergo independent third-party factory inspections every one to two years, with immediate order cancellation for violations. QVC Group also complies with the Conflict Minerals Rule, reporting annually to the SEC on 3TG minerals and requiring suppliers to complete the Responsible Minerals Initiative Conflict Minerals Reporting Template. However, the frequency of human rights due diligence for business partners is not specified beyond these periodic factory inspections for certain suppliers.

Planet-Friendly Business

QVC Group, which includes QVC Inc., reports Scope 1 and 2 greenhouse gas emissions for its worldwide operations, covering 89% of its revenues, with a 2018 baseline.

The company aims to reduce these emissions by 50% by 2030. However, no absolute total emissions in tCO₂e are provided, and it is not stated that these targets are SBTi-validated. QVC UK, a subsidiary, achieved a 26% reduction in Scope 1 and 2 GHG emissions in 2022 and operates its headquarters and contact/fulfillment centers on a zero-waste-to-landfill policy. Additionally, QVC has installed solar systems at a fulfillment center in Knowsley (1.1MW) and its HQ in Brugherio (571kW) since 2018, and a 1-megawatt solar project at a North Carolina fulfillment center is expected to offset 20% of that facility's annual energy costs. These specific achievements and installations are not stated as company-wide percentages of total operational energy or waste diversion. The company acknowledges risks related to climate change regulations and ESG commitments. HSN, part of QVC Group, paid a $16 million civil penalty in 2023 for a product safety reporting violation, not an environmental compliance violation. No other specific, quantifiable, company-wide data for the defined KPIs is available in the provided articles.

Respect for Cultures & Communities

QVC Group achieved high completion rates of 97% among corporate team members for Bystander Intervention training in 2023, and 96% for allyship and microaggressions training in US fulfillment centers in 2023.

However, the company has experienced two cultural appropriation incidents: one in January 2015 involving a host's comment and another in March 2024 related to a marketing email. In both instances, QVC issued public apologies, indicating a reactive response to cultural incidents after public pressure.

Safe & Smart Tech

QVC faces allegations of unauthorized data use, specifically that QVC.com used a tracking tool to transmit user video viewing data and Facebook IDs to Facebook without explicit consent.

This alleged practice, occurring over the past two to three years, is cited as a potential violation of the federal Video Privacy Protection Act (VPPA) and state consumer protection and privacy laws, with potential compensation of $2,500 per violation. Regarding user data control, while QVC offers customers options to obtain, delete, and correct personal data, and to opt out of marketing communications, it only recognizes 'do not track' browser signals where legally required. Furthermore, Global Privacy Control (GPC) signals only opt users out of online sales or sharing of personal information and require users to log in to retain settings per browser. QVC states its commitment to compliance with applicable privacy and data protection laws and regulations, and its privacy statement references compliance with numerous U.S. state privacy laws, including CCPA, CPA, and CTDPA.

Zero Waste & Sustainable Products

QVCC.US achieved a 90% overall waste diversion rate from landfills across its US fulfillment centers in 2023, diverting over 11,283 tonnes of waste.

The company has a target to maintain 90% or greater waste diversion for all US sites by 2025. Waste reduction initiatives include the implementation of balers for polythene waste, a closed-loop recycling system, piloting technologies, and sharing best practices. Seven zero waste baseline assessments were completed across US facilities in 2023, with five more planned for 2024, which include ongoing waste characterization, diversion implementation, employee training, and contamination monitoring. No waste disposal violations, regulatory actions, fines, or compliance issues were mentioned.