MASHINIi

Rocky Brands, Inc..

RCKY.US | Manufacture of footwear

Rocky Brands, Inc. designs, develops, manufactures, and markets premium quality footwear and apparel. The company operates through three segments: Wholesale, Retail, and Contract. Its portfolio includes various brands such as Rocky, Georgia Boot, Durango, Lehigh, and the licensed brand Michelin. Roc...Show More

Ethical Profile

Mixed.

Rocky Brands presents a mixed ethical profile. Its contract manufacturing segment, with sales to the U.S. Military reaching $3.2M in Q4 2024 (up 164.3% in Q3 2024), conflicts with 'No War, No Weapons' values. A Code of Business Conduct exists, and factories are verified for human trafficking risks. However, it reportedly hasn't engaged independent parties for announced supplier audits, and quantitative data is limited. Reliance on leather and animal-derived materials conflicts with 'Kind to Animals' values. The Rocky Community Improvement Fund awarded over $900,000 to non-profits since 2009, and $112,000 to Susan G. Komen. Many other ethical areas lack sufficient public quantitative data.

Value Scores

Better Health for All-30
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect40
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-20
-100100
Kind to Animals0
-100100
No War, No Weapons-20
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

-30

Rocky Brands' core products, footwear and apparel, have no significant positive or negative direct health impact, resulting in a neutral health effect. The company reports no revenue from products with negative health outcomes.

1
The company has made charitable contributions, including over $112,000 to Susan G. Komen for the Cure (from August 2012 to August 2013)
2
and over $273,000 to breast cancer research to date.
3
Its Rocky Community Improvement Fund (RCIF) has awarded over $900,000 to area non-profits since 2009,
4
with over $130,000 awarded to 39 organizations in 2024 for programs supporting healthy food access, youth education, behavioral health services, and programming for older adults in the Nelsonville, Ohio area,
5
which has a 25.5% poverty rate.
6
However, the total community donations of over $3 million (as of April 2024)
7
represent a very small percentage of the company's 2023 net sales of $308.7 million, indicating limited funding for health equity programs. The company mentions employee health initiatives, including mental health, but provides no quantitative data on the scale or impact of these programs.

Fair Money & Economic Opportunity

0

No evidence available to assess Rocky Brands, Inc. on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

40

Rocky Brands reported approximately 2,500 employees as of December 31, 2022, with approximately 2,490 being full-time.

1
This indicates that less than 1% of the workforce is on non-full-time contracts. The company also states it offers comprehensive benefit programs including medical, dental, and vision, and believes its relations with employees are in good standing.
2
However, the exact percentage of the workforce covered by employer-funded health insurance is not specified beyond general statements. The company's Ethical Manufacturing Principles require suppliers to pay at least the minimum total compensation required by local law, including all mandated benefits, which implies compliance with local health insurance mandates if applicable.
3

Fair Trade & Ethical Sourcing

0

No evidence available to assess Rocky Brands, Inc. on Fair Trade & Ethical Sourcing.

Honest & Fair Business

-20

Rocky Brands has a Whistleblower Policy with an anonymous, confidential, toll-free Ethics Hotline (1-866-525-5216).

1
The policy ensures no disciplinary action for reporting and states that reports are reviewed and addressed by Human Resources, the Chief Financial Officer, and the Board.
2
Employees are required to participate in ethics and compliance training, which addresses various issues including anti-bribery and anti-corruption, and must sign a certification stating they have read and understand the Code of Business Conduct and Ethics.
3
The company's anti-corruption policy prohibits bribery, kickbacks, and illegal payments to public officials, and requires vendors and suppliers to adhere to the Anti-Bribery and Foreign Corrupt Policies Act.
4
Rocky Brands conducts its own verification for finished goods factories to assess risks related to human trafficking, slavery, and other social compliance metrics.
5
Independent third-party audits assess performance against environmental and social standards at sourcing and manufacturing facilities.
6
Additionally, greater than 85% of third-party tanneries supplying leathers are rated Gold by the Leather Working Group, and one product, Muckster Lite, has a Green Leaf certificate from Intertek verifying biodegradability.
7

Kind to Animals

0

No evidence available to assess Rocky Brands, Inc. on Kind to Animals.

No War, No Weapons

-20

Rocky Brands, Inc. reported $3.2 million in contract manufacturing sales in Q4 2024, attributed to a new military contract.

1
This represents approximately 2.5% of the company's total net sales of $128.1 million for the same quarter.
2

Planet-Friendly Business

0

No quantitative data was provided in the articles for any of the planet-friendly business metrics. The company's annual reports and ESG report summaries explicitly state a lack of specific environmental, social, and governance (ESG) metrics relevant to planet-friendly business practices, including Scope 1, 2, and 3 emissions, renewable energy usage, water consumption, waste diversion rates, climate-related targets, and disclosures.

1

Respect for Cultures & Communities

0

The provided articles focus on company culture and career opportunities, offering no specific data or metrics related to community engagement, cultural sensitivity, or respect for cultures and communities.

1
Consequently, no evidence was found to score any of the KPIs for this ethical value.

Safe & Smart Tech

0

No evidence available to assess Rocky Brands, Inc. on Safe & Smart Tech.

Zero Waste & Sustainable Products

0

The provided articles, including the company's 2021 annual report, 2024 financial results, inaugural ESG report from April 2024, and CSR sustainability page, do not contain any specific quantitative data or concrete facts related to waste diversion rates, product recyclability, packaging sustainability, recycled content, single-use plastic reduction, take-back programs, circular design principles, waste reduction initiatives, hazardous waste management, product durability, repairability scores, waste audit frequency, zero waste certifications, waste disposal violations, material efficiency, packaging-to-product ratio, waste reduction targets, supplier waste requirements, or customer waste education programs.

1
Therefore, no KPIs under the 'Zero Waste & Sustainable Products' value can be scored based on the provided evidence.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.