Better Health for All

The company's core product, Toniebox, provides screen-free audio entertainment for children, with studies showing significant positive health impacts.

A 2024 University of Wisconsin study found a 32% higher score in emergent literacy and a 25% reduction in children exceeding one hour of daily screen time among users. A 2023 study showed 53% of children improved attention, 66% improved vocabulary, and 60% improved comprehension. 96% of families reported reduced screen time, and 92% reported a positive impact on bedtime routines, with 56% seeing shorter routines and 51% quicker sleep onset. The company partnered with Calm for mindfulness content and launched 'Sleepy Friends' for sleep support. The company's products do not have well-established negative health outcomes. In 2022, the company invested EUR 4.4 million in in-house product development. The 'Preloved Toniebox' project, launched in Germany and Austria in October 2022, offers refurbished devices at a reduced price. Tonie figurines saw an average price increase of $2 in the US as of May 1, 2025. The company's education initiative, 'Tonies for Teachers,' has grown rapidly in the US, reaching every public library in Delaware, over 10 school districts, and thousands of classrooms. The company has a risk-management system and a risk-aware corporate culture. It complies with data protection laws and has implemented technical and organizational measures to prevent unauthorized data access. During 2022, the company faced macroeconomic challenges and expressed compassion for lives lost in the war in Ukraine, fostering a company culture that allows pausing in the business context for deep compassion. The company offers employee well-being initiatives focused on mental health and stress release.

Fair Money & Economic Opportunity

TONIES SE operates a digital audio platform for children, selling audio systems and figurines.

The company does not offer lending, deposit, or other financial services to consumers. Therefore, KPIs related to financial products, APRs, fees, debt, and financial inclusion programs are not applicable. There is no evidence of customer finance data being generated or managed, nor any fair lending compliance history. While the company achieved a net profit of EUR 13.1 million in FY 2024 and states that its DACH profitability fuels organic investments in other markets, there is no specific evidence of profit reinvestment into community finance or profit-sharing with underserved communities. The company's products are described as intuitive and easy for children to use, but this relates to product usability, not the complexity of financial products. The company's expansion into new international markets and activation of Tonieboxes in over 100 countries relates to product distribution, not financial service access points in banking deserts. A grant program providing Toniebox audio players to a library for youth education is a philanthropic initiative, not a financial inclusion program as defined by the rubric.

Honest & Fair Business

The company has a formal whistleblower system accessible via phone and a web link, which allows for anonymous reporting and protects employees from retaliation for good faith reports.

A privacy notice document is available regarding the use of personal data in this system. The company also has an anti-corruption policy that prohibits bribery and corruption, forbidding employees from offering or accepting anything of value to influence decisions or gain improper advantages. However, there is no evidence provided regarding the frequency of training for this policy or metrics to measure its effectiveness.

Kind to Animals

TONIES SE operates a digital audio platform and distributes plastic figurines.

The provided articles, which include product descriptions for Tonies, do not contain any evidence of the company engaging in activities related to animal testing, animal-derived ingredients, animal husbandry, or direct impact on wildlife habitats. Therefore, all KPIs related to animal welfare, testing, sourcing, and conservation are not applicable to its core business operations.

Planet-Friendly Business

The provided articles do not contain specific, quantitative data points required to score any of the KPIs for Planet-Friendly Business. While Article 2 mentions that a sustainability report includes data on Scope 1, 2, and 3 emissions, it explicitly states that the exact figures are not provided.

For other KPIs, the articles either state that data is 'not specified' or provide qualitative information about initiatives (like recycling programs or focus on Tier 1 suppliers) without offering measurable outcomes or percentages relevant to the rubric's quantitative thresholds. Therefore, no KPIs can be scored based on the evidence.

Respect for Cultures & Communities

No specific, quantitative evidence was found in the provided articles to assess TONIES SE against the defined KPIs for 'Respect for Cultures & Communities'.

The articles discuss general commitments to diversity and inclusion, such as changes to Tonie characters and content for inclusivity, and collaborations with diverse organizations. However, these discussions lack the concrete numbers, percentages, or specific incident details required by the rubric's quantitative thresholds for any of the KPIs.

Safe & Smart Tech

The Toniebox and Tiptoi charging station do not securely encrypt data traffic, indicating inconsistent implementation across products.

A vulnerability disclosure policy is in place, detailing a bug bounty program with reward tiers based on CVSS 3.1 severity, and encouraging encrypted communication via PGP. However, a University of Basel study found that some toys, including the Toniebox, collect more data than necessary, with unclear purposes for users. The study also noted that the company's privacy policy does not detail specific compliance issues or regulatory actions, and while mentioning GDPR as a relevant standard, no specific compliance issues or regulatory actions were detailed for the company.

Zero Waste & Sustainable Products

TONIES SE has begun a material transition to bio-circular inputs for specific product lines, including “Book Pocket Tonies” and “Clever Pocket Tonies.”

The company also launched a Toniebox Repair Service in the DACH region. Additionally, Tonies published its first sustainability report in 2024, adhering to CSRD/ESRS standards.