Better Health for All

United Rentals' core business of equipment rental has a neutral direct health impact, and it does not generate revenue from products with negative health outcomes. The company does not offer health-related products or services, nor does it collect health data, engage in clinical trials, or operate in the pharmaceutical or food industries. While United Rentals provides extensive safety and equipment operator training through its United Academy, having trained over 730,000 individuals by 2024, and offers free trench safety training, these initiatives are focused on jobsite and workplace safety.

The rubric explicitly states that workplace safety standards do not pertain to 'Better Health for All'. Similarly, the company's employee wellness programs, including mental health support, fall under workplace initiatives and are excluded from this value. There is no evidence of investment in health literacy or public health education initiatives that fall outside the scope of workplace safety.

Fair Money & Economic Opportunity

United Rentals is an equipment rental company and does not operate as a financial institution. Consequently, the company does not offer lending or deposit services to consumers, nor does it provide debt products or operate financial service access points. There are no APR or fee structures to evaluate for consumer credit products, and no revenue is derived from high-cost financial products. The company is not regulated as a lender, and its operations do not directly impact customer credit or savings outcomes. While United Rentals has a Supplier Diversity program

and various employee diversity and inclusion initiatives, these do not align with the specific financial metrics of a 'loan/insurance book' as defined by the rubric. The company's digital tools provide operational data to customers for efficiency, but not financial data portability in the open-banking context. While the company makes donations and supports employees, these are not classified as reinvestment in community finance or profit-sharing with underserved communities as defined by the KPI.

Fair Pay & Worker Respect

United Rentals offers competitive salaries and comprehensive benefits, including stock grant programs and retirement savings plans.

The company emphasizes a 'safety first' culture, implementing daily huddles and developing a Slip, Trip, and Fall Incident Prevention course in 2022. Diversity representation in management increased from 29.5% to 34.7% between 2020 and 2023. However, the company incurred $16.8 million in regulatory penalties since 2000, with $1.97 million specifically related to employment offenses. A lawsuit for wage and hour violations was also faced in 2017.

Fair Trade & Ethical Sourcing

United Rentals has a Code of Ethical Conduct that applies to its business operations, including supplier interactions.

In its 2023 Conflict Minerals Report, the company detailed due diligence efforts, surveying direct suppliers to determine the origin of conflict minerals in components for its limited manufacturing activities. However, some suppliers did not provide detailed origin information. The company plans to seek alternative suppliers and implement disclosure clauses in future contracts. In 2021, United Rentals spent approximately $1 billion with businesses owned by minorities, women, veterans, and other underrepresented groups.

Kind to Animals

United Rentals Inc. operates as an equipment rental company, a business model that does not involve animal-derived products, animal testing, or animal agriculture. Consequently, KPIs related to these activities are not applicable. The provided articles focus on the company's environmental initiatives, such as reducing greenhouse gas emissions intensity and utilizing electric or hybrid equipment (31% of its rental fleet).

These efforts are described as indirectly benefiting wildlife and natural habitats by mitigating environmental degradation and supporting sustainability. However, the articles do not provide specific, measurable data on biodiversity impact, species recovery, or habitat restoration metrics, which are required for scoring the wildlife_conservation_impact KPI, leading to its omission.

No War, No Weapons

The provided articles detail United Rentals' support for veterans and military families, including donations of $91,400 to SoldierStrong in 2024

and $50,000 for bionic exoskeletons to paralyzed veterans . The company also partners with Fisher House Foundation and Operation Homefront and has been recognized for veteran hiring and career development . However, the articles explicitly state that these initiatives, while reflecting social responsibility, do not represent a direct commitment to the 'No War, No Weapons' ethical value, as they lack emphasis on peacebuilding or disarmament . No specific, concrete data points were provided for any of the KPIs related to the 'No War, No Weapons' value.

Planet-Friendly Business

United Rentals has set sustainability targets, including a 35% reduction in greenhouse gas emissions intensity across Scopes 1, 2, and third-party hauling within Scope 3 by 2030, using a 2018 baseline.

The company also aims to complete lighting retrofits in 95% of its North American operations and divert 70% of its waste from landfills by 2025. To support emission reduction, United Rentals introduced digital dashboards (Estimated Emissions, Total Control Emissions Tracking) for customers to monitor rental equipment and jobsite emissions. The company is focusing on hybrid power solutions, such as Battery Energy Storage Systems , and has established an employee resource group, Planet United, to promote environmental goals.

Respect for Cultures & Communities

The provided articles discuss United Rentals' internal diversity and inclusion initiatives, including Employee Resource Groups (ERGs) for various employee communities such as Hispanic and Latin advancement, LGBTQIA+ support, mental wellness, and African and Black heritage inclusion

. The company has also been recognized for its general corporate social responsibility and ESG programs . However, the articles do not provide specific, concrete data points or details regarding formal partnerships with indigenous or local community groups, reinvestment in local community development, cultural impact assessment protocols, local employment ratios, community grievance mechanisms, or any other specific KPIs related to external cultural and community respect as defined by the rubric.

Safe & Smart Tech

United Rentals employs the NIST framework for cybersecurity risk management, overseen by a cross-departmental team including the Board of Directors, Audit Committee, senior management, and the Enterprise Risk Management Council.

The Chief Information Officer leads the information security program, which includes regular simulations, tabletop exercises, and annual risk assessments. All employees receive cybersecurity training at least every three years. The company has a multi-layered approach to data privacy and security, with regular system testing and incident simulations. Its privacy policy allows individuals to control their data, offering options to opt out, access, update, or delete information. This policy is regularly reviewed to ensure compliance with applicable data privacy regulations worldwide. United Rentals uses AI for predictive maintenance and supply chain optimization, with a focus on ethical practices like transparency and bias mitigation.