Better Health for All

Vital Farms' core products, pasture-raised eggs and butter, are produced using regenerative agriculture practices without herbicides or pesticides, and their eggs have high protein content and no identified ingredient concerns.

This indicates that 90-95% of their product portfolio delivers substantial health benefits. The company has no revenue from products with well-established negative health outcomes. Vital Farms emphasizes food safety and quality through SQF certification, internal audits, and supplier standards, with nutritionist support for farmers, and has an Excellent Rating in its Annual SQF Audit in 2024. However, a lawsuit filed in 2021 alleged misleading marketing regarding animal welfare practices, though the class action claims were dismissed in January 2025. Vital Farms eggs are described as premium-priced, without specific data on affordability relative to median income or cost-plus pricing. The company highlights biosecurity measures and disease prevention plans for farms, including temporary housing of hens indoors during HPAI outbreaks. Vital Farms details efforts to reduce Scope 1 and Scope 2 emissions and focuses on regenerative agriculture to improve soil health and water retention. The company mentions supporting farmers in underserved areas and providing access to conservation funding, and partnerships with organizations like Annie's Project and Future Farmers of America. It also mentions community development initiatives, including philanthropy and food donations, and partnerships with community foundations.

Fair Money & Economic Opportunity

Vital Farms, Inc. is a food company that sells pasture-raised eggs and butter.

The company does not offer lending, deposit, or other financial services to consumers. Therefore, all KPIs related to financial services, such as underserved client share, pricing fairness (APRs/fees), exploitative fee exposure, inclusion initiatives (loan/insurance book), data accessibility (open-banking APIs), fair lending compliance, wealth building outcomes (credit scores, savings), financial literacy initiatives, debt burden ratio, geographic inclusion (banking deserts), and product simplicity (financial products), are not applicable to its core business model. While the company mentions supporting underserved suppliers, paying competitive prices to farmers, investing in communities, and providing employee benefits, these activities do not fall under the specific definitions of the financial services-focused KPIs in this rubric.

Fair Pay & Worker Respect

Vital Farms' employee satisfaction with pay is 67%.

and 89% of employees are satisfied with benefits, which is rated in the top 25% of similar-sized companies. However, employee reviews from production workers indicate mixed experiences, with some citing unreasonable work expectations, long hours, poor management, and a volatile work culture, including a point system for attendance and inflexible schedules. The company's CEO, Russell Diez-Canseco, received $3,155,173 in compensation in 2023. Vital Farms is a Certified B Corp.

Fair Trade & Ethical Sourcing

Vital Farms conducts annual SQF audits and third-party audits of farms at least once a year.

Certified Humane audits a portion of farms yearly, and USDA Organic audits roughly a third of farms annually. The company's traceability program allows consumers to trace eggs back to the farm of origin, indicating traceability for its primary Tier 1 suppliers (egg farms). However, there is no evidence provided regarding the percentage of all Tier 1 suppliers covered by this program, nor any visibility into deeper supply chain tiers (tier 2 or 3).

Honest & Fair Business

Vital Farms is a Certified B Corporation, most recently certified in March 2025, with an overall B Impact Score of 98.6.

This score falls within the highest tier for recognized transparency benchmarks. The company has a formal whistleblower hotline available, but anonymity is encouraged rather than guaranteed, and there is no evidence of independent investigation processes. Vital Farms adopted an Anti-Corruption Policy in July 2020, which outlines prohibitions against bribery, kickbacks, and facilitating payments, and requires compliance with the FCPA and other anti-corruption laws. The company's B Corp certification, SQF Excellent rating, SQFI Select Site certification, and LEED Gold certification are all forms of third-party verification of ethical claims and compliance.

Kind to Animals

Vital Farms has 100% of its production certified to a third-party animal welfare standard, specifically Certified Humane.

All farms are third-party verified to Certified Humane's Pasture-Raised Standard for Egg Laying Hens, and 100% of butter comes from dairy farms adhering to the Red Tractor Assurance Scheme or Bord Bia’s Sustainable Dairy Assurance Scheme, which are audited every 18 months. The company sources 100% of its shell egg sales from cage-free systems, with hens having access to at least 108 square feet of pasture per hen, and butter is 90% grass-fed and pasture-raised. All supplier and contract production facilities are verified to meet animal welfare standards, and 100% of co-manufacturers are Global Food Safety Initiative (GFSI) certified. Vital Farms implements regenerative agriculture practices on 15% of its farms to support biodiversity and is committed to engaging all egg farms in additional regenerative practices by 2026. The company uses medically important antibiotics for 0.3% of animal production, administered only for disease treatment under veterinarian direction.

No War, No Weapons

The provided articles detail Vital Farms' operations, focusing on supply chain optimization, capacity expansion for egg production, and general ESG initiatives. There is no explicit evidence or mention of the company's involvement in arms manufacturing, military contracts, dual-use technologies, sales to embargoed regimes, peacebuilding investments, or any other activities related to the 'No War, No Weapons' ethical value.

Consequently, no KPIs under this value can be scored based on the provided information.

Planet-Friendly Business

In 2024, Vital Farms sourced 8% of its operational energy from renewables.

The Egg Central Station (ECS) achieved zero-waste-to-landfill status in both 2023 and 2024, diverting 95.7% of waste. The ECS facility has LEED Gold Certification and Yard Ethic Gold Certification. The company reported zero environmental compliance violations in 2024. Vital Farms conducts an annual climate risk assessment, detailing climate-related risks and opportunities, and outlining processes for identifying, assessing, and managing these risks. In 2024, no water was withdrawn from high/extreme water stress regions. In 2024, 82% of packaging incorporated post-consumer recycled materials.

Respect for Cultures & Communities

The provided articles do not contain specific, concrete data points for any of the KPIs related to Respect for Cultures & Communities.

explicitly states that detailed metrics and specific data on cultural respect and community engagement are not provided in its 2025 Impact Report. is a 404 error and yields no information.

Safe & Smart Tech

Vital Farms implements encryption for certain data.

No incidents of unauthorized data use have been documented. Users have standard controls over their data, including the ability to access and update account information, opt-out of marketing emails, and delete cookies. The company conducts vulnerability assessments, penetration testing, and threat assessments, indicating standard vulnerability management and security testing coverage. Data retention is based on fulfilling collection purposes and legal obligations. The company's privacy policy states compliance with CCPA and other US state laws, reflecting basic regulatory compliance.

Zero Waste & Sustainable Products

Vital Farms' Egg Central Station (ECS) achieved zero-waste-to-landfill status in 2023 and maintained it in 2024, diverting 95.7% of waste from landfill in 2024.

In 2024, 99.6% of the company's packaging was recyclable, and 58% was compostable. Additionally, 82% of packaging incorporated post-consumer recycled materials by weight in 2024. The company uses 100% recycled content for hybrid egg carton lids and molded pulp bases. Vital Farms has not reported a specific reduction in single-use plastics. ECS repurposes egg waste into pet food and plant fertilizer, and recycles crew hair and beard nets into plastic pellets. The company has implemented five waste reduction initiatives at ECS, including an egg separator for cracked eggs. All waste generated at ECS has been non-hazardous, and the company has a plan for proper disposal if hazardous waste occurs. ECS achieved TRUE Zero Waste certification and received LEED Gold Certification in 2024. The company reported zero incidents of non-compliance with water quality permits, standards, and regulations. Labor efficiency at ECS is 30% higher than comparable co-packing operations, processing 2,500 eggs per worker-hour. Vital Farms has a goal to reduce operational greenhouse gas intensity by 25% by 2027 and aims to maintain zero-waste-to-landfill status at ECS. The company has a Supplier Code of Conduct and requires suppliers to abide by hazardous materials management laws and have an Environmental Management System. Vital Farms educates customers through a newsletter in every carton and a Transparency Initiative with farm video footage.