Better Health for All

Bilibili's platform hosts a significant volume of educational and health-related content, with over 44 billion views on interest-driven educational videos in 2023

and 2.2 billion users engaging in learning. The company actively supports mental wellness, producing China’s first psychological therapy documentary in collaboration with the Shanghai Mental Health Center in 2023, and providing over 73,000 emotional support sessions through its Charging Station Program. However, studies indicate that the quality and reliability of health information on the platform can be questionable, with 5.3% of Hashimoto's thyroiditis videos containing misleading information and low average quality scores for health content. The company's core business includes mobile games, which can have negative health consequences. Bilibili has implemented anti-addiction functions for minors since 2019, including Youth Mode and Parental Controls, and automatic identification of underage users to prohibit virtual gifting. The company has a strong cybersecurity framework, with over 80% of its business obtaining ISO information security management system certifications and 100% of partners signing data security agreements. Bilibili also supports charitable projects, raising over RMB17 million by early March 2024, and has supported the construction of six rural primary schools benefiting 7,041 students. The company reported one work-related fatality in previous years and 98 lost workdays due to injuries in 2023.

Fair Money & Economic Opportunity

Bilibili is an online entertainment platform, and most KPIs related to 'Fair Money & Economic Opportunity' are not applicable as the company does not offer lending or deposit services to consumers. However, the company does provide opportunities for content creators to earn income. In 2023, over 3 million content creators earned income on Bilibili, increasing by 30% year-over-year.

This figure rose to nearly 3.1 million content creators earning income in 2024. Total income from advertising products and value-added services for content creators increased by 21% year-over-year in 2024, and earnings from the fan-charging program increased by over 400% year-over-year in 2024. The company also launched an incentive program for creators earning less than RMB 5,000 over a six-month period, offering cash incentives capped at RMB 2,000 per month. While these initiatives support creators' income, they do not directly measure or report on traditional wealth-building outcomes such as credit-score rise, savings growth, first-time homeownership, or business creation for users, which is the focus of this KPI.

Fair Pay & Worker Respect

Bilibili's employee overall rating on Glassdoor is 3.7 out of 5 stars, and 65% of employees would recommend working at the company.

The company's voluntary employee turnover rate was 18.5% in 2024. In the past three years, there have been four labor-rights infractions, including one employee fatality after working eight hours a day during the Spring Festival holiday. Bilibili stated it would hire 1,000 new content moderators and carry out more health check-ups for its content safety teams. For the broader Chinese platform economy, the labor contract signing rate for couriers, food delivery workers, and e-hailing drivers was 43%, with 21% not signing any contract. Bilibili purchases commercial health and accidental insurance for its employees. However, for new forms of employment workers, 35.7% participate in basic medical insurance for urban and rural residents, and only 6% participate in employee medical insurance.

Fair Trade & Ethical Sourcing

All suppliers are required to sign a "Business Ethics Commitment," indicating 100% coverage of ethical clauses in contracts.

The company conducts annual supplier reviews covering over 80% of the contract value of all technical procurement deals. There is no specific quantitative data provided for fair trade certification share, forced or child labor incidents, traceability coverage, remediation speed, materials risk index, or supplier diversity spend.

Honest & Fair Business

Bilibili adopted a whistleblowing policy in October 2022, providing confidential and anonymous channels for employees, customers, and suppliers to report improprieties to the Audit Committee.

The policy is reviewed annually, and no material incidents of fraud or misconduct were discovered for the years ended December 31, 2023, and 2024. An anti-corruption compliance policy was also adopted in October 2022, outlining specific behavioral guidelines for all stakeholders to combat corruption, and is periodically reviewed and updated to align with applicable laws and industry best practices. The company's auditor was engaged to report on continuing connected transactions in accordance with Hong Kong Standard on Assurance Engagements 3000 (Revised) and Practice Note 740 (Revised), confirming that nothing came to their attention suggesting unapproved transactions, non-compliance with pricing policies, or exceeding annual caps for the reporting period.

Kind to Animals

Bilibili has launched seven wildlife conservation fundraisers and partnered with organizations like the World Wide Fund for Nature (WWF) and the One Earth Nature Foundation (ONF) on projects such as protecting harbor seals.

The company also initiated a fundraising plan in 2022 to plant 10 million Haloxylon trees to combat desertification. Video views on environmental protection-related topics reached 25.3 billion by the end of 2024, an increase of 100% year over year. However, no measurable biodiversity impact, species recovery, or habitat restoration metrics are provided for these initiatives. Bilibili's annual supplier review covered over 80% of the contract value for technical procurement deals. The company attended the Fifteenth Meeting of the Conference of the Parties (COP15) to the Convention on Biological Diversity (CBD) and assisted in drafting a consultation paper on the System for Statistics and Investigation of Radio, Television, and Online Audiovisual Content, but no public position on animal welfare legislation or advocacy for higher standards is evidenced.

No War, No Weapons

In 2021, Bilibili's total public welfare investment was RMB85.12 million, which was approximately 0.44% of its RMB19.4 billion net revenues.

This investment supported initiatives such as building rural primary schools (6 schools by 2023, benefiting 7,041 students), launching charity fundraising programs (76 projects in 2023, raising over RMB17 million), and providing disaster relief (RMB20 million to Henan in 2021). The company states it strictly abides by the Anti-Monopoly Law and Anti-Unfair Competition Law and exercises self-discipline in accordance with the United Nations Convention against Corruption (UNCAC). It also requires suppliers to adhere to the International Labour Organization’s Declaration on Fundamental Principles and Rights at Work. Bilibili has a codified Code of Business Conduct and Ethics and a Merchandise Integrity Code of Conduct. In 2020 and 2021, 100% of new hires and board members received business ethics training. The company uses AI for civilian purposes like content moderation and user experience, and states it strictly follows relevant regulations for compliant AI application. There is no evidence of AI systems being used militarily or having military applications.

Planet-Friendly Business

Bilibili reported total Scope 1, 2, and 3 greenhouse gas emissions of 105,175 tCO2e in 2024 (0 tCO2e for Scope 1, 6,637 tCO2e for Scope 2, and 98,538 tCO2e for Scope 3).

This is an increase from 57,511 tCO2e in 2023. The company has not set SBTi-validated science-based carbon reduction targets, only aligning with China's national net-zero goal of 2060. While Bilibili encourages data center suppliers to use renewable energy, the proportion of renewable energy used is not specified, and the company's procured electricity was 12,520,580 kWh in 2023. Water consumption was 92,265 tonnes in 2023, and with 2021 net revenues of $3,041,722,000, this results in a water use per revenue of approximately 30,334 m³ per $1M. The Shanghai headquarters and Guangzhou branch office buildings have obtained LEED Platinum and ISO 14001 certifications. The company recycled 450 ink cartridges and 24 toner cartridges in 2021, but a waste diversion rate for its 3,070 tonnes of non-hazardous waste in 2021 is not provided. Bilibili proactively follows TCFD recommendations, has established a climate change governance structure, and includes climate scenario analysis in its planning. The company reported zero incidents of antitrust violations, fraud, or unfair competition in 2024. Packaging material consumption was 3,275 tonnes in 2023, with efforts to select lightweight, environmentally friendly, and renewable materials, but no specific reduction percentage is given. The company supports biodiversity through initiatives like the 'Universal Symbiosis' video competition and tree planting projects. In 2024, Bilibili's disclosure included a breakdown across 3 of 15 Scope 3 categories, up from 0 in 2023.

Safe & Smart Tech

The company states it strictly follows relevant laws and upholds ethics in AI design and service provision

, but articles indicate a lack of robust AI ethics oversight and algorithmic transparency, with a potential vulnerability in its automated content moderation system. Over 80% of the company's businesses have obtained ISO information security management system certifications, including ISO 27001, ISO/IEC 29151, and ISO/IEC 27701:2019, and it is the first online video platform in China to obtain CCRC APP Security Certification. The company offers periodic employee training on information security , but specific completion rates or effectiveness metrics are not provided. Bilibili employs HTTPS encryption for data transmission and stores user personal information in encrypted format , also offering two-factor authentication (2FA). The company conducts internal cybersecurity audits and invites third-party organizations for data security audits , and has improved AI-based screening capabilities , but specific details on AI/algorithm audit frequency and rigor are not available. The company states it clearly informs users when making algorithm-driven recommendations and has completed filings for some algorithms , but overall algorithmic transparency is criticized. The company has enhanced users’ rights to manage personal information, including obtaining copies and addressing requests , but some friction in exercising rights is implied. The company has revised security vulnerability management standards and optimized rules for repair time requirements , and uses an SDLC platform for automated security testing. The company specifies the type of user personal information collected in its privacy policy and aims for minimal data collection. The company states it strictly abides by laws and regulations in its operating regions, including the Personal Information Protection Law , but faces uncertainties in interpretation and implementation of PRC laws. The company maintains content management and review procedures to monitor and remove prohibited content , but a lack of effective mechanisms to address algorithmic harm is implied.