Better Health for All

Dunelm Group plc, a homewares retailer, demonstrates a significant commitment to mental health initiatives. From 2021 to 2023, the company partnered with Mind, SAMH, and Inspire, raising £1.8 million for mental health charities

and donating over £47,000 worth of products to local mental health services . These efforts included furnishing homes for individuals transitioning from institutionalized care and supporting victims of domestic abuse . Internally, Dunelm signed the Mental Health at Work Commitment , implemented Wellbeing Buddies across all sites , and is training over 450 colleagues as mental health first aiders . Additionally, through a partnership with Home-Start, Dunelm supports 30,000 families across the UK, addressing challenges such as post-natal depression . The company's core homewares products and services have no significant direct positive or negative health impact.

Fair Pay & Worker Respect

The company's colleague retention rate increased to 89% in FY24, up from 87% in FY23.

This implies a voluntary employee turnover rate of 11% for FY24.

Fair Trade & Ethical Sourcing

In FY24, 99% of Dunelm's Tier 1 supply base had an in-date third-party ethical audit.

These audits are required every 12 months for sites with corrective action plans and every 2 years for green-rated or gold suppliers. Corrective action plans for audit findings must be completed within 6 months (180 days). At the end of FY24, 92% of Tier 2 supplier sites had been mapped via inquiry. The company includes a modern slavery clause in its standard terms and conditions and seeks to include it in any contract. All products sold under Dunelm's own brands are considered 'high risk' due to manufacturing in countries with low human rights scores, though the company has implemented controls to identify and eradicate modern slavery and other forms of exploitation.

Honest & Fair Business

Dunelm has a Whistleblowing Policy in place, with a hotline displayed at company sites and Tier 1 factories, and reported incidents are investigated by the Audit and Risk Committee.

The company also has an Anti-Bribery and Anti-Corruption policy that includes a gift threshold of £10. Dunelm requires 99% of its Tier 1 supply base to have an in-date third-party ethical audit, conducted by APSCA registered auditors, and performs unannounced spot checks on 25% of these sites. Financial penalties are applied to suppliers for policy breaches, such as a £5,000 fine for a first sharps policy offence and £10,000 for a second. The company conducts due diligence on suppliers, including a questionnaire to ensure compliance with the Modern Slavery Act 2015.

No War, No Weapons

Dunelm Group plc is a homewares retailer, offering products such as furniture, bedding, and home décor.

The provided articles and company description do not indicate any involvement in arms manufacturing, defense contracts, or any other conflict-related business activities. Therefore, there is no evidence of revenue from arms contracts or exposure to controversial weapons.

Planet-Friendly Business

Dunelm Group's total Scope 1, 2, and 3 greenhouse gas emissions for 2025 were 1,410,143 tCO2e.

The company publicly discloses its GHG emissions according to the GHG Protocol, covering all scopes, and provides a category-level breakdown for 8 out of 15 Scope 3 categories. Total operational GHG emissions decreased by 0.23% from 2024 to 2025. The company's Science Based Targets Initiative (SBTi) targets have been approved. Dunelm has a net-zero target year of 2040 , with an interim target to reduce absolute Scope 1, 2, and 3 emissions by half before 2030. In terms of waste management, 97% of total waste generated in 2024 was recovered through recycling, reuse, or composting.

Respect for Cultures & Communities

The company supports 48 local organisations

and has a new partnership with Age UK, totaling 49 formal partnerships with local community groups. There are no reported cultural appropriation incidents. Given the company's operations, FPIC processes and tracking of indigenous suppliers are not applicable. No cultural site disruptions have been reported, and no specific cultural incident response framework is mentioned as applicable.

Safe & Smart Tech

Dunelm retains order details for 7 years to comply with legal and contractual obligations.

However, the company provides comprehensive user data control, including rights to access, correct, erase, object to use, request a portable copy of data, and opt out of marketing communications. Dunelm demonstrates good regulatory compliance, acting as the data controller for DPA 2018 and GDPR, holding an ICO registration, and maintaining a privacy policy updated in January 2026. A dedicated steering group focuses on data protection, and cybersecurity is a standing agenda item for the Group Board.

Zero Waste & Sustainable Products

Dunelm Group achieved a 98% waste diversion rate from landfill in FY25, exceeding its 95% target.

The company reduced virgin plastic packaging in own-brand products by 43% from its FY20 baseline. It offers take-back services for 61% of its own-brand products and operates a store-based textile takeback scheme in 175 stores, collecting approximately 120 tonnes of textiles monthly. Dunelm has implemented numerous waste reduction initiatives, including in-store repair pilots, partnerships to reduce food waste (avoiding over 290 tonnes of CO2e), recycling over 170 tonnes of WEEE, and turning waste into shop fittings. The company tracks hazardous waste streams and actively recycles WEEE. Dunelm is aligned with the Ellen MacArthur Foundation's circular economy framework, applying design principles focused on renewable/recycled materials, product longevity, and easy disassembly, exemplified by its Full Circle™ range. The company has ambitious waste reduction targets, including a 30% virgin plastic reduction by FY25 (achieved 43%), 80% operational waste recycling (achieved 83%), and 95% waste diversion from landfill (achieved 98%). Suppliers are required to track and improve performance across key environmental areas, including waste. Dunelm provides comprehensive customer education on product care, recycling, and take-back schemes, promoting the Recycle Your Electricals Scheme and offering detailed information for textile donations.