Better Health for All

Lamar Advertising Company's core business of providing advertising space is considered health-neutral. The company has engaged in several public service campaigns with positive health impacts. In 2022, Lamar partnered with Vibrant Emotional Health for a national Digital Out of Home campaign to raise awareness for mental health services and promote the 988 Suicide & Crisis Lifeline, featuring the #BeThe1To hashtag and suicide prevention information.

This campaign ran during Suicide Prevention Month. In May, Lamar also partnered with "YOU ARE ENOUGH" for a national mental health awareness PSA campaign across 33 markets, utilizing 531 digital billboards and generating 59 million impressions, with an approximate donation value of $534,000. Additionally, Lamar ran a public awareness campaign on electronic billboards in Erie County focusing on opioid addiction, reaching over 300,000 people on 13 billboards. A suicide prevention campaign aimed at educating working-aged men (25-60) in the Greater Williamsport community was also noted, with the SPIRIT Coalition offering free "Lunch & Learn" presentations on suicide prevention and intervention in the workplace.

Fair Money & Economic Opportunity

The provided articles are generic placeholders and contain no specific data or information about LAMR.US or its operations related to Fair Money & Economic Opportunity.

Therefore, no evidence is available to score any KPI.

Fair Pay & Worker Respect

In fiscal year 2024, the CEO to median employee pay ratio was 143:1, with the CEO earning $9,360,034 and the median employee earning $65,680.

As of December 31, 2020, approximately 105 of the company's 3,300 employees were unionized, representing about 3.18% of the workforce. These unionized employees, primarily billposters and construction personnel, are covered by collective bargaining agreements in fifteen local offices. The company states it has never experienced a strike or work stoppage and believes its relationship with employees is favorable.

Honest & Fair Business

Lamar Advertising Company provides a third-party confidential hotline for reporting unethical behavior and policy violations.

However, there is no evidence regarding the existence of independent investigation processes for these reports, nor details on training or effectiveness. Similarly, while the hotline can be used for reporting unethical behavior, which would include corruption, there is no specific mention of a comprehensive anti-corruption policy, its enforcement details, training, or risk assessments.

Kind to Animals

As a service-oriented outdoor advertising company, Lamar Advertising Company's core business model does not involve animal testing, animal-derived products, animal agriculture, or direct impact on wildlife habitats, rendering most animal welfare KPIs not applicable. However, Lamar Advertising has maintained a policy since 2017 of blocking all PETA advertisements, regardless of their content.

This includes ads promoting animal safety, such as bringing dogs indoors during extreme temperatures, and those criticizing animal cruelty, such as the Bandera Ham Rodeo or animal experiments at Texas A&M University. This policy was reportedly implemented to appease SeaWorld after a PETA billboard in 2017.

Planet-Friendly Business

Lamar Advertising Company reported Scope 1 emissions of 14,163 MT and Scope 2 emissions of 90,583 MT for 2024, totaling 104,746 MT (0.104746 M tCO₂e).

This represents a 5.42% annual decline from 2023. Scope 3 emissions are calculated for strategic purposes but not publicly included in reports. The company is developing asset-by-asset decarbonization plans but has no documented science-based reduction targets. In 2024, 18% of common area electricity usage was procured from renewable sources, with 1% from onsite solar generation and 17% from RECs and green-e contracts. The company has 51 certified buildings, with 47 communities certified as sustainable and NGBS certification required for all new developments. The waste diversion rate for 2024 is 21%. Over the past three years, Lamar planted more than 28,000 trees to restore ecosystems and enhance biodiversity. The company has a history of environmental compliance issues, including 544 billboards demolished without permits in Los Angeles, over 150 land use violations in New York since 2019, and the removal of 34 trees from private property in Ohio, resulting in a $2 million court award. Phase I Environmental Site Assessments are conducted for acquisitions. No specific net-zero target year is mentioned. The company aligned its 2024-2025 Corporate Responsibility Report with TCFD recommendations and conducted a physical risk assessment considering RCP8.5 and Carbon Risk Real Estate Monitor (CRREM) analysis of select communities. In 2024, 52% of water consumption was in regions with High or Extremely High Baseline Water Stress. The company uses recyclable polyethylene (PE) materials for billboards, which are lighter than paper and PVC, and has a program to repurpose old billboards into eco-friendly products.

Respect for Cultures & Communities

The provided articles do not contain specific, concrete data points for any of the KPIs related to 'Respect for Cultures & Communities'. Information regarding formal partnerships with indigenous or local community groups, revenue reinvested in local community development, cultural appropriation incidents, cultural impact assessment protocols, local employment ratios, grievance mechanisms, FPIC participation, community governance inclusion, cultural preservation investment, local procurement share, indigenous supplier count, cultural site protection, social license to operate, charitable giving to cultural heritage organizations, community fund allocation, language inclusivity, cultural incident response, or cultural training completion is absent.

Therefore, no KPIs can be scored based on the evidence provided.

Safe & Smart Tech

Lamar Advertising has no documented data breaches, major cyber incidents, data loss, or financial losses mentioned in recent reports.

The company's privacy policy, updated March 2024, outlines user rights for California residents under CCPA and other state privacy laws, including the right to know, delete, correct, and data portability, with a defined process for exercising these rights. Data retention is for the duration of inquiries, service provision, and a reasonable time thereafter, or as required by law. The company states it complies with CCPA and other state privacy laws and has not sold personal information in the past 12 months.

Zero Waste & Sustainable Products

Lamar Advertising has transitioned its 60,000 poster-paper advertising structures and laminated PVC billboards to 100% recyclable polyethylene materials, achieving 100% recyclability for these product components.

The company has a recycling program for collected polyethylene substrates, which are processed into plastic resins for new products, and old billboards are repurposed into eco-friendly products or donated for community use, indicating 100% coverage for these materials in end-of-life programs. Lamar prevents an estimated 1400 tons per year of non-recyclable glue-on poster paper from landfills and has implemented a recycling program for collected PE materials, along with repurposing and donation initiatives for old billboards. No waste disposal violations have been mentioned in the provided articles for the past three years.