MASHINIi

STROEER SE + CO. KGAA.

SAX.XETRA | Advertising

Ströer SE & Co. KGaA is a Germany-based company specializing in out-of-home advertising. The company operates through various segments, including Digital OOH & Content, OOH Germany, OOH International, and Direct Media. Ströer provides advertising space on billboards, street furniture, transport medi...Show More

Ethical Profile

Mixed.

STROEER SE + CO. KGAA shows strong environmental efforts, with 98% green electricity for digital media in 2023 and approximately 97% renewable energy group-wide. CO₂ emissions (Scopes 1 & 2) reportedly fell 61% from 2019-2023, with Scope 3 down 35%. A 2050 net-zero target is in place, and the company was a German Sustainability Award finalist. However, specific data on fair pay, ethical sourcing, and honest business practices is largely unavailable, leading to neutral assessments. While a data protection system exists, reports suggest emails are not fully encrypted.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-20
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-10
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products-50
-100100

Better Health for All

0

No evidence available to assess STROEER SE + CO. KGAA on Better Health for All.

Fair Money & Economic Opportunity

0

Ströer SE & Co. KGaA is an advertising company specializing in out-of-home and digital advertising solutions. The company description and provided articles confirm its core business is not related to financial services, lending, or deposit products.

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Therefore, all KPIs under the 'Fair Money & Economic Opportunity' value, which are designed for financial institutions, are not applicable to Ströer's operations.

Fair Pay & Worker Respect

-20

The company's total remuneration ratio, including Ströer Management SE, was 290.01 in 2023.

1
Less than 5% of employees are covered by collective wage agreements as of 2023.
2
The accident rate was 4.0 in 2023, representing the number of deaths and accidents with more than 3 lost working days per 1,000 FTEs.
3
The gender pay gap, including Ströer Management SE, was 30.6% in 2023, meaning women earn approximately 69.4% of men's pay.
4
The Kununu employee engagement score was 3.6 out of 5 as of December 31, 2023.
5
Staff turnover across the Ströer workforce, excluding call centers, was 8% in 2023.
6
There were no substantiated complaints about Ströer reported through the German Advertising Council in 2022 or 2023, and no cases of corruption or bribery were reported in 2022 or 2023.
7
In 2023, 5% of the workforce was comprised of trainees and temporary staff, and 79% of employees had a permanent contract.
8

Fair Trade & Ethical Sourcing

0

For the reporting period of 2023, Ströer reported zero substantiated forced or child labor findings, with no human rights or environmental risks or violations identified.

1
The company has a Supplier Code of Conduct for its suppliers and business partners, which prohibits child and forced labor and outlines procedures for reporting violations and conducting on-site audits.
2

Honest & Fair Business

0

No specific data is available to assess STROEER SE & Co. KGaA against the 'Honest & Fair Business' value.

1
The provided article explicitly states 'No data available' for all relevant KPIs, including regulatory fines, transparency index, whistleblower policy, financial restatements, audit coverage, ESG controversy index, complaint resolution time, board conflict-free percentage, anti-corruption policy, and third-party verification.
2
Therefore, it is impossible to evaluate the company's performance in these areas based on the given evidence.

Kind to Animals

0

The company, Ströer SE & Co. KGaA, is primarily service-oriented, specializing in out-of-home advertising.

1
No evidence suggests involvement in animal-derived products, animal husbandry, or sourcing of animal products.
2
explicitly states "Animal testing No".
3
Therefore, all KPIs related to animal welfare, testing, sourcing, and related policies are not applicable to the company's core business model.

No War, No Weapons

0

No evidence available to assess STROEER SE + CO. KGAA on No War, No Weapons.

Planet-Friendly Business

-10

In 2023, the company's total Scope 1, 2, and 3 greenhouse gas emissions were 54,556 tCO₂e.

1
This represents a 61% reduction in Scope 1 and 2 emissions and a 35% reduction in Scope 3 emissions from 2019.
2
Approximately 97% of the Group's operational energy consumption was sourced from renewables in 2023.
3
The company reported a recycling rate of 74% in 2020.
4
No significant environmental compliance violations or fines were reported in 2023.
5
Ströer has set a net-zero carbon target year of 2050.
6

Respect for Cultures & Communities

0

No specific quantitative data or concrete evidence was found in the provided articles for any of the KPIs related to 'Respect for Cultures & Communities'.

1
The articles explicitly state 'Not specified' or 'Not found' for all relevant metrics, precluding any scoring based on the given rubric.
2
Information regarding employee geographical breakdown or board composition did not provide specific data points for 'local communities' or 'community members' as defined by the KPIs.
3

Safe & Smart Tech

0

The company states compliance with GDPR and the Federal Data Protection Act, and its Data Protection Management System is based on generally accepted standards and applicable law.

1
It acknowledges that emails are not fully encrypted, implying a risk of unauthorized access to email contents.
2
Users can manage cookies via a consent tool and have rights to access, rectification, erasure, restriction of processing, data portability, and objection.
3
Data is retained for the duration of the session or contract, or until statutory retention periods expire, with some data retained for periods such as 3, 6, 9, 12, 14 months, 1 year, 7 days, 10 minutes, and 24 hours.
4

Zero Waste & Sustainable Products

-50

The company has implemented waste reduction initiatives, including the digitalization of out-of-home advertising to reduce material consumption and waste.

1
This has led to a continuous and significant reduction in paper and adhesive consumption, as well as a reduction in travel for maintenance and poster changes.
2
However, the company currently has no specific targets in place for waste reduction or circular economy initiatives for the entire group, as stated in its 2024 Combined Non-Financial Statement.
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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.