Life360, Inc..
LIF.US | Data processing, hosting and related activities
Life360, Inc. operates a platform for safety and location services. The company provides services such as location sharing, driver safety features, emergency dispatch, and roadside assistance. Its platform allows families and close connections to stay connected and safe. Life360 primarily serves con...Show More
Better Health for All
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No relevant evidence was found in the provided articles to assess LIF.US against the 'Better Health for All' ethical value. All articles resulted in 404 errors, indicating no data was available for extraction.
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Fair Money & Economic Opportunity
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No evidence available to assess Life360, Inc. on Fair Money & Economic Opportunity.
Fair Pay & Worker Respect
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No evidence available to assess Life360, Inc. on Fair Pay & Worker Respect.
Fair Trade & Ethical Sourcing
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Life360, Inc. operates as a software and services company, providing a platform for safety and location services through its mobile application.
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Its revenue is generated from subscriptions, partnerships, and data analytics.
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Given this business model, the company does not procure or trade physical commodities, nor does it have a supply chain for physical goods that would necessitate fair-trade certifications, ethical sourcing clauses, or assessments of high-risk materials.
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Consequently, all KPIs related to physical supply chains are not applicable to its operations, and no relevant data was found for other supply chain metrics.
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Honest & Fair Business
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Life360 has a formal whistleblower policy, revised in March 2017, which includes an ethics hotline managed by an external vendor and a reporting system on the intranet.
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The policy outlines procedures for handling reports, investigations, and potential retaliation, and is reviewed annually by relevant departments and approved by the Board of Directors.
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However, there is no explicit evidence of independent investigation processes. The company's anti-corruption policy covers a broad range of issues including fraud, criminal conduct, harassment, discrimination, embezzlement, unethical conduct, retaliation, accounting issues, conflicts of interest, falsification of records, and violations of various laws.
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However, it lacks clear guidance on facilitation payments and gift thresholds. The extent of independent verification of ethical claims is limited, with only the ethics hotline utilizing an external vendor.
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The company faces significant ESG controversies, including a class-action lawsuit filed in January 2023 alleging the sale of users' precise location data without permission, which was disclosed in its May 2023 SEC filing.
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Life360 previously sold precise location data to about a dozen data brokers, generating $16 million in data revenue in 2020, representing nearly 20% of total revenue.
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While it stopped selling precise location data to most brokers after an investigation, it continues to sell to Arity and aggregated data to Placer.AI.
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Former employees have raised concerns about data security and privacy, and the company's privacy policy does not fully detail the extent of data sharing.
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Kind to Animals
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No relevant data was found in the provided articles to assess Life360, Inc. against the 'Kind to Animals' ethical value. Both articles indicated that content was unavailable or could not be retrieved, preventing the extraction of any specific facts or figures related to animal welfare KPIs.
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No War, No Weapons
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No evidence was found in the provided articles to assess Life360, Inc. against the 'No War, No Weapons' ethical value. The articles primarily discuss the company's terms of service, privacy policy, and commercial location data practices, without mentioning any involvement in arms manufacturing, military contracts, dual-use technologies for military applications, sales to embargoed regimes, peacebuilding investments, or any other activities relevant to the specified KPIs.
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Planet-Friendly Business
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Life360, Inc. operates as a pure services provider, offering a platform for safety and location services through a mobile application. Given the nature of its business, it is considered to have no material greenhouse gas emissions footprint. No other quantitative data relevant to the requested metrics for Planet-Friendly Business could be found in the provided articles.
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Respect for Cultures & Communities
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Life360, Inc. provides grievance mechanisms for its employees and suppliers, including an anonymous AllVoices Hotline and other reporting channels such as HR, Compliance, and Legal.
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The WEX Integrity HelpLine is also available 24/7 for employees of WEX and its affiliates.
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However, the evidence does not specify if these mechanisms are available or tailored for broader community concerns, nor does it provide coverage percentages for operational sites. Therefore, it aligns with standard grievance processes without community-specific mechanisms.
Safe & Smart Tech
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Life360 exhibits significant weaknesses in authentication security, lacking two-factor authentication, not limiting failed login attempts, and allowing weak passwords.
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The company previously sold precise location data and, while it announced it would stop selling precise data (except to Allstate’s Arity), it continues to supply aggregated location data to other business partners for their own uses, including advertising and monetization.
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Former employees stated that executives prioritized growth and new features over security improvements, and the company does not consistently anonymize data to prevent re-identification, relying on customers to obfuscate data.
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Data minimization practices are limited, with the company not making efforts to fuzz, hash, aggregate, or reduce precision of location data, and retaining information for as long as products or services are used, or as necessary for business interests and legal compliance.
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Security testing coverage is moderate, with the company failing 6 out of 19 OWASP ASVS tests.
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While Life360 has a bug bounty program, it has a limited scope and average response times of 15-30 days.
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The company states it uses industry-standard TLS and AES encryption, and its corporate security team holds ISO/IEC 27001:2013 certification and complies with the EU-U.S. Data Privacy Framework.
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Users have options to opt-out of data sales, targeted advertising, and aggregated insights, and can request data deletion, though the process for deletion requests averaged 41 days in 2024.
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Critical vulnerabilities are patched within 21-30 days on average.
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The company's policy prohibits selling data on users under 13, complying with COPPA, and it has a policy against selling data to law enforcement, but it may disclose personal information to law enforcement when required by law or subpoena.
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The CEO expressed support for legislation requiring public disclosure of data partners.
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Zero Waste & Sustainable Products
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No evidence available to assess Life360, Inc. on Zero Waste & Sustainable Products.