MASHINIi

LifeLock.

LOCK.US | Other activities auxiliary to insurance and pension funding

LifeLock, Inc. (now part of NortonLifeLock) provides identity theft protection services for consumers. The company offers a suite of services designed to detect and alert customers to potential identity threats, including monitoring credit files, tracking suspicious activity, and providing assistanc...Show More

Ethical Profile

Mixed.

LifeLock's ethical profile is mixed. The company experienced a December 2022 data breach affecting over 6,000 customers. Historically, LifeLock was linked to a $100 million FTC settlement for deceptive advertising, though reports suggest this information is outdated regarding current practices. Employee reviews allege a toxic work environment, micromanagement, and poor communication, with critics also pointing to inadequate benefits. While its identity theft protection services aim to mitigate financial harm, their accessibility for low-income individuals is questioned. Current data on regulatory compliance or environmental impact is largely unavailable.

Value Scores

Better Health for All-70
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-30
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

-70

LifeLock has demonstrated severe failures in risk transparency, safety, and managing health externalities. The company faced multiple regulatory sanctions for deception, including a $12 million FTC fine in 2010 for deceptive advertising,

1
a $100 million fine in 2015 for contempt of the 2010 agreement,
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and a $100 million settlement in 2025 resolving allegations of false advertising and misrepresenting its services.
3
These systemic issues in data security led to a 2018 breach that indexed email addresses for millions of customers
4
and a December 2022 data breach compromising over 6,000 accounts, exposing personal information.
5
These repeated and large-scale security failures and inadequate remediation efforts create major health-harming externalities, as the risk of identity theft can cause significant mental distress and anxiety for users.

Fair Money & Economic Opportunity

0

No specific, quantitative evidence was found in the provided articles to assess LOCK.US against any of the KPIs for the 'Fair Money & Economic Opportunity' value. The articles discuss general cybersecurity solutions and corporate social responsibility efforts of NortonLifeLock, including online safety education and product donations, but do not provide data on financial products, lending practices, customer demographics for financial services, pricing, or wealth building outcomes as defined by the rubric.

Fair Pay & Worker Respect

0

No specific, quantitative data points were found in the provided articles to assess any of the KPIs for Fair Pay & Worker Respect. Information regarding living wage coverage, CEO-to-median-employee pay ratio, collective bargaining share, safety incident rate, pay equity ratio, worker engagement score, turnover rate, labor violation incidents, insecure contract share, or health insurance coverage was either absent, non-quantitative, based on allegations rather than substantiated facts, or contradictory across sources without a clear resolution. For example, while some reviews mention 'low pay' and 'nonexistent benefits'

1
, others state '75% of employees report being paid fairly'
2
and '100% report receiving annual bonuses and being satisfied with benefits'
3
, without providing verifiable, quantitative metrics for the entire workforce.

Fair Trade & Ethical Sourcing

0

No evidence available to assess LifeLock on Fair Trade & Ethical Sourcing.

Honest & Fair Business

-30

LifeLock, Inc. settled for $100 million due to deceptive advertising violations.

1

Kind to Animals

0

LifeLock, as part of Gen Digital, is a digital service company providing identity theft protection.

1
Its business model does not involve physical products, animal-derived ingredients, animal testing, animal agriculture, or direct animal-related operations. Consequently, KPIs such as cruelty-free certification, alternative testing methods, humane certifications for operations, ethical input substitution, animal-related supplier audits, cage-free sourcing, animal testing policy and volume, innovation in animal-free technologies, animal agriculture ethics, and animal-free R&D collaboration are not applicable to its operations, resulting in a score of 0 for these categories. Similarly, there is no evidence of engagement in public policy specifically related to animal welfare. While the company supported the planting of 3,500 saplings
2
and collaborated with ATREE on sustainable coffee farming and forest conservation,
3
the articles do not provide specific measurable biodiversity impacts or the percentage of revenue invested in these initiatives, which are required by the rubric for scoring the wildlife conservation impact KPI. Therefore, this KPI is omitted.

No War, No Weapons

0

No evidence was found in the provided articles regarding LifeLock's (now part of NortonLifeLock) involvement in arms manufacturing, military contracts, dual-use technologies with military applications, sales to sanctioned regimes, peacebuilding initiatives, or any other activities relevant to the 'No War, No Weapons' ethical value. The articles focus on Norton's AI-powered scam protection and general AI policy for cyber safety products, which do not fall under the scope of this value unless tied directly to militarization, for which no information is provided.

Planet-Friendly Business

0

No relevant environmental data for LifeLock (LOCK.US) was found in the provided articles.

1
, which is about LifeLock, explicitly states that it contains no data relevant to planet-friendly business metrics or environmental impact.
2
Articles
3
and
4
pertain to different companies (LifeLine Foods and Lockheed Martin, respectively) and their environmental performance, which is not applicable to LifeLock.

Respect for Cultures & Communities

0

No evidence available to assess LifeLock on Respect for Cultures & Communities.

Safe & Smart Tech

0

No information is available from the provided articles to assess LifeLock against the 'Safe & Smart Tech' ethical value. Both articles were unavailable or returned a 404 error, preventing any data extraction regarding data protection, cybersecurity, or responsible AI practices.

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,
2

Zero Waste & Sustainable Products

0

No evidence available to assess LifeLock on Zero Waste & Sustainable Products.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.