MASHINIi

Lorillard Tobacco Company.

LO.US | Manufacture of tobacco products

Lorillard Tobacco Company, prior to its acquisition by Reynolds American Inc., was a major manufacturer of cigarettes and other tobacco products. Its primary business activity was the production, marketing, and sale of cigarettes, including brands such as Newport, Kent, and True. The company focused...Show More

Ethical Profile

Mixed.

Lorillard Tobacco Company, a cigarette manufacturer, faced ethical scrutiny. Its core business, selling products with well-established negative health outcomes, led to lawsuits, including a $10 million award for a smoking-related death. Historical cultural appropriation through Native American imagery in marketing has also been noted. Its supply chain has been linked to high risks of child labor, highlighted by a 2014 Human Rights Watch report. Environmentally, Lorillard scored 23 on DitchCarbon.com, below industry average, with no reported GHG emissions. In 2014, Lorillard announced a ban on animal testing (with regulatory exceptions), a policy praised by PETA.

Value Scores

Better Health for All-50
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals20
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products-30
-100100

Better Health for All

-50

Lorillard Tobacco Company's primary business was the production and sale of cigarettes, which are explicitly stated as products for which 'no tobacco product is safe'.

1
This core business activity is linked to severe, widespread health damage, including addiction and fatalities, as evidenced by a $10 million award in a lawsuit for a smoking-related death.
2
Historically, Kent cigarettes (1952-1956) exposed employees and smokers to asbestos, causing mesothelioma and lung cancer, indicating severe safety incidents and a lack of risk transparency.
3
The company's business model is dependent on products with established negative health outcomes, and there is no evidence of efforts to mitigate these harms, support preventative health, or address mental health impacts. The company's operations are not applicable to price accessibility, vulnerable reach, healthcare workforce support, healthcare data responsibility, global health crisis response, pharmaceutical patents, nutrition, or clinical trial ethics.

Fair Money & Economic Opportunity

0

Lorillard Tobacco Company's core business is the manufacturing and sale of tobacco products, not financial services. The 'Fair Money & Economic Opportunity' value and its associated KPIs are designed to assess financial institutions on their lending, pricing, inclusion, and data practices. As Lorillard does not offer financial products or services, all KPIs are scored 0, indicating they are not applicable. While the provided articles detail the company's marketing strategies, product distribution to specific demographics, and corporate contributions, these activities do not fall under the scope of financial inclusion or economic opportunity as defined by the rubric's KPIs.

Fair Pay & Worker Respect

0

No specific, quantitative evidence for Lorillard Tobacco Company (LO.US) was found across any of the provided articles for the 'Fair Pay & Worker Respect' KPIs. The articles either explicitly state no data was found for the companies mentioned or discuss general industry trends and other companies, without providing any direct metrics for LO.US.

Fair Trade & Ethical Sourcing

0

No evidence was found in the provided articles pertaining to Lorillard Tobacco Company (LO.US). All articles discuss Altria's practices and commitments, or general industry issues, which are not relevant to the assessment of LO.US.

Honest & Fair Business

0

No evidence available to assess Lorillard Tobacco Company on Honest & Fair Business.

Kind to Animals

20

Lorillard Tobacco Company issued a policy in 2013/2014 banning all animal testing unless required by federal regulations.

1
The company has not conducted any animal testing since approximately February 2011.
2
Following this ban, Lorillard now uses alternative technologies such as in-vitro cell cultures, advanced chemistry tests, and computer modeling programs to assess its products.
3
The company's core business is tobacco, therefore animal agriculture ethics are not applicable.

No War, No Weapons

0

No evidence was found in the provided articles to assess Lorillard Tobacco Company (LO.US) against any of the 'No War, No Weapons' KPIs. The articles either pertain to different entities (Lorillard Inc.

1
or BAT
2
) or provide historical context without relevant modern ethical performance data.
3

Planet-Friendly Business

0

Lorillard, LLC (LO.US) does not report any Scope 1, 2, or 3 greenhouse gas emissions data.

1
The company also does not report any formal carbon reduction targets or commitments to initiatives like SBTi.
2
No specific data on regulatory actions, violations, fines, or compliance issues is provided.
3
Information regarding other environmental performance metrics is not available in the provided articles for Lorillard, LLC (LO.US).

Respect for Cultures & Communities

0

Lorillard Tobacco Company, as part of "Big Tobacco," engaged in aggressive marketing tactics targeting Native Americans, including deep price reductions on cigarettes on Tribal lands

1
. The company used Native American imagery and cultural themes to market products, which is described as cultural appropriation
2
. Lorillard had significant sales at Tribal retailers, selling 5,000-10,000 cartons per week in western states in 1996
3
. Charitable contributions were also made, implied to be for influencing political and regulatory environments
4
. However, the provided articles do not contain specific, quantifiable data points for any of the defined KPIs, such as the number of cultural appropriation incidents, formal partnerships, or percentages of revenue reinvested, to allow for scoring against the rubric's quantitative thresholds.

Safe & Smart Tech

0

No evidence available to assess Lorillard Tobacco Company on Safe & Smart Tech.

Zero Waste & Sustainable Products

-30

Reynolds American has invested over $12.5 million since 2009 in cigarette litter education, prevention, cleanup, and recycling through Keep America Beautiful and TerraCycle.

1
This includes a partnership with TerraCycle for cigarette butt recycling since 2012.
2
The Cigarette Litter Prevention Program (CLPP) has shown a 63% reduction in cigarette litter in communities that implemented it in 2023.
3
Furthermore, 97% of cigarette packs feature product labeling for proper waste disposal and recycling.
4
No regulatory actions, violations, fines, or compliance issues related to waste disposal were mentioned.
5

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.