MASHINIi

Reynolds American.

RAI.US | Manufacture of tobacco products

Reynolds American Inc. is a holding company. Through its subsidiaries, it is engaged in the manufacture and sale of cigarettes and other tobacco products in the United States. The company’s operating segments include RJR Tobacco, which manufactures and sells cigarettes and other tobacco products; Am...Show More

Ethical Profile

Mixed.

Reynolds American's ethical profile is mixed. Critics point to a 2015 audit that allegedly revealed child labor, hazardous work, and wage violations on contract farms. PETA reports suggest the company used nearly 900 mice and rats in testing in 2012, including forcing them to inhale smoke. While its core business of tobacco products inherently conflicts with public health, the company invests in potentially reduced-risk products and has FDA authorizations for some Vuse items. On the environmental front, Reynolds American aims for Net Zero by 2050, achieved 41% renewable energy in 2023, and reduced waste to landfill by 96% in 2022. Employee reviews on Glassdoor are mixed, with some reports of a toxic culture.

Value Scores

Better Health for All-70
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing-40
-100100
Honest & Fair Business-20
-100100
Kind to Animals-20
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-30
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

-70

Reynolds American's principal goods and services are cigarettes and other tobacco products, which are scientifically established to cause severe, widespread health damage. While the company mentions research supporting smokeless product alternatives

1
and promotes Tobacco Harm Reduction (THR) as a strategy
2
, no evidence is provided to quantify the health benefits of these alternatives or their overall net health effect across the company's entire product portfolio
3
. The company's business model is dependent on addiction to its products, and there is no evidence of efforts to reduce the addictive potential of its core products or support recovery from addiction
4
.

Fair Money & Economic Opportunity

0

No information relevant to Reynolds American's involvement in financial services or activities related to Fair Money & Economic Opportunity was found in the provided articles. The company's core business is the manufacture and sale of tobacco products, not financial services. Therefore, no KPIs can be scored based on the available evidence.

1

Fair Pay & Worker Respect

0

Reynolds American's employee engagement score, based on Glassdoor ratings, is 3.3 out of 5 stars (66%)

1
. This rating is in line with the average for the Manufacturing industry, which stands at 3.5 stars
2
. Employee reviews highlight both positive aspects, such as good benefits, pay, and work-life balance, and negative aspects, including management changes, micro-management, and a toxic culture
3
. There are also reports of mixed experiences across different demographic groups, with some groups reporting significantly lower satisfaction scores
4
.

Fair Trade & Ethical Sourcing

-40

Reynolds American's 2015 farm audit report revealed numerous labor law violations on contract farms.

1
These included child labor, hazardous work for minors, safety violations, and wage violations.
2
The audit found children as young as 10 to 17 years old working, with some under 13 and others under 16 performing hazardous tasks.
3
The company was criticized for denying these issues for years.
4

Honest & Fair Business

-20

Reynolds American has Standards of Business Conduct (SoBC) that cover anti-bribery, anti-corruption, political contributions, anti-money laundering, and tax evasion.

1
The company reports 100% completion rates for employee training and policy sign-offs.
2

Kind to Animals

-20

Lorillard, a subsidiary acquired by R.J. Reynolds in 2014, has a policy banning all animal testing unless required by federal regulations

1
. This subsidiary also uses in-vitro testing and computer modeling as alternative methods
2
. Reynolds American's parent company, British American Tobacco (BAT), states that the vast majority of its assessments rely on scientific literature, chemical analyses, and in vitro techniques, including human 3D tissues, systems biology, and cutting-edge robotics
3
. BAT also invests in external research organizations for developing non-animal based in vitro tests
4
and has received recognition from the PETA International Science Consortium Ltd for its significant contribution to advancing non-animal testing
5
. However, PETA has filed shareholder resolutions with R.J. Reynolds Tobacco Company
6
and has pending resolutions with Reynolds American, calling on them to end experiments on animals
7
. There is no evidence of Reynolds American actively engaging in animal welfare policy improvement or advocating for higher standards.

No War, No Weapons

0

Based on the provided documents and materiality analysis, there is insufficient evidence to assess Reynolds American's alignment with the 'No War, No Weapons' value. The company's core business is the manufacturing and sale of tobacco products, which is unrelated to arms manufacturing, military contracts, or conflict facilitation.

1
,
2
,
3
,
4
,
5
,
6
The Reynolds American Foundation's grant-making activities focus on education, community, and wellbeing, with no indication of involvement in peacebuilding or disarmament initiatives.
7
Therefore, a neutral score of 0 is assigned due to the lack of relevant information. The materiality analysis confirms that this value is not material to the company's core operations.

Planet-Friendly Business

-30

Reynolds American sourced 41% of its operational energy from renewables in 2023.

1
The company has reported zero environmental compliance violations, fines, or regulatory issues across the provided articles.
2

Respect for Cultures & Communities

0

No specific, quantifiable data points were found in the provided articles that directly address the KPIs for 'Respect for Cultures & Communities'. The articles primarily focus on internal diversity and inclusion initiatives, employee benefits, operational investments, and general charitable giving or volunteerism, without providing metrics on formal partnerships with indigenous or local community groups, cultural appropriation incidents, cultural impact assessments, local employment ratios, community grievance mechanisms, FPIC participation, cultural preservation investments, or other community-specific engagement metrics.

Safe & Smart Tech

0

Reynolds American explicitly states compliance with the CCPA/CPRA

1
and provides similar privacy rights for residents in other states like Virginia and Colorado
2
. The company offers users control over their data, including rights to access, delete, and correct personal information
3
, along with options for cookie management and opting out of Google Analytics tracking
4
. Data retention is based on data type, purpose, and legal requirements, limited to necessary time
5
. There are no documented incidents of unauthorized data use
6
.

Zero Waste & Sustainable Products

0

No relevant evidence was found in the provided article to assess Reynolds American's performance against any of the Zero Waste & Sustainable Products KPIs. The article explicitly states it contains no quantitative data, regulatory actions, certifications, awards, comparisons to industry benchmarks, or contradictions, and is entirely placeholder text.

1

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.