MASHINIi

CTRL Group Limited.

MCTR.US | Advertising

CTRL Group Limited, formerly known as Marketing CTRL, is a digital media company that focuses on acquiring and scaling digital assets. The company primarily operates in the digital advertising sector, acquiring and optimizing websites and other online properties to generate revenue through advertisi...Show More

Ethical Profile

Mixed.

CTRL Group Limited, an advertising firm for mobile games, operates with a mixed ethical profile. Critics point to inherent privacy risks stemming from its data collection and targeted advertising model. The company's privacy policy was last updated in 2018, with reports suggesting a lack of recent proactive data protection measures or transparency in advertising practices. As an advertising intermediary, its practices allegedly influence the honesty of mobile game advertisements, raising concerns about potentially misleading content or the exploitation of vulnerable populations. Questions also arise regarding fair compensation for contract workers and influencers.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech-20
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

No evidence available to assess CTRL Group Limited on Better Health for All.

Fair Money & Economic Opportunity

0

No evidence available to assess CTRL Group Limited on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

0

No evidence available to assess CTRL Group Limited on Fair Pay & Worker Respect.

Fair Trade & Ethical Sourcing

0

No evidence available to assess CTRL Group Limited on Fair Trade & Ethical Sourcing.

Honest & Fair Business

0

No evidence available to assess CTRL Group Limited on Honest & Fair Business.

Kind to Animals

0

CTRL Group Limited is a digital media company focused on acquiring and scaling digital assets and generating revenue through advertising.

1
Its business model does not involve animal products, animal testing, animal agriculture, or direct impact on wildlife habitats.
2
Therefore, all KPIs related to animal welfare are not applicable to the company's operations. No evidence was found in the provided articles to suggest any involvement of MCTR.US in animal-related activities or policies.

No War, No Weapons

0

CTRL Group Limited operates as a digital media company, focusing on acquiring and scaling digital assets and generating revenue through advertising.

1
Its core business of providing integrated marketing and advertising services, primarily to mobile game developers, does not inherently involve direct or indirect support for war or weapons.
2
There is no evidence to suggest the company is involved in arms manufacturing, military contracts, or conflict facilitation.
3
Therefore, all KPIs related to defense, arms, dual-use technology, conflict-zone operations, or peacebuilding initiatives are not applicable to its business model.

Planet-Friendly Business

0

No evidence available to assess CTRL Group Limited on Planet-Friendly Business.

Respect for Cultures & Communities

0

No evidence available to assess CTRL Group Limited on Respect for Cultures & Communities.

Safe & Smart Tech

-20

CTRL Group Limited (MCTR.US) retains data for up to 2 years after the most recent communication, which aligns with good data minimization practices.

1
The company's privacy policy, effective May 25, 2018,
2
states adherence to the General Data Protection Regulation (GDPR)
3
and outlines standard data subject rights such as access, correction, erasure, and data portability,
4
which is typical for industry-standard user privacy controls and basic regulatory compliance. There is no specific evidence regarding data breaches, cybersecurity investment, AI ethics, or other advanced security and privacy practices for the company itself.

Zero Waste & Sustainable Products

0

No specific, concrete data points were found in the provided articles regarding MCTR.US's performance on any of the Zero Waste & Sustainable Products KPIs.

1
The articles explicitly state that no relevant data for MCTR.US or the specified metrics could be extracted.
2

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.