Better Health for All

Moonpig Group's core products (greeting cards, gifts, and flowers) have no significant direct positive or negative health impact. However, 5.3% of its FY24 revenue was generated from alcohol products, which have well-established negative health outcomes.

The company's operations generate moderate health-harming externalities, with over 99% of its greenhouse gas emissions being indirect (Scope 3). It has undertaken substantial remediation efforts, reducing adjusted Scope 1 and 2 emissions by 79% (market-based approach) and Scope 3 emissions by 3,598 tCO2e from baseline in FY25. It aims to reduce operational emissions by at least 50% by 2030 and Scope 3 emissions intensity by 97% by 2050. The company demonstrates exceptional mental health initiatives, including partnerships with mental health charities Mind and Campaign Against Living Miserably (CALM). It donated £50,000 to CALM, committed 10% of net sales from a specific card range to Mind, and offers a 1-month free trial of the Calm app with certain card purchases. Additionally, employees have access to mental health experts for therapy sessions. The company's products do not have direct safety implications for physical or mental health, nor do they carry health risks requiring disclosure. As a non-pharmaceutical company, it does not hold healthcare-related patents or conduct clinical trials, and it does not collect or manage health-related data.

Fair Money & Economic Opportunity

Moonpig Group PLC is described as an online greeting card and gifting company.

The ethical value 'Fair Money & Economic Opportunity' primarily assesses financial institutions on their lending practices, fee structures, financial inclusion initiatives, and impact on customer wealth. The provided articles do not contain any specific, concrete data points or evidence indicating that Moonpig Group PLC operates as a financial institution or offers financial products (such as loans, credit, or deposit services) to its customers. Therefore, all KPIs under this value are omitted due to a lack of relevant evidence pertaining to the company's core business activities in the financial sector.

Fair Pay & Worker Respect

As of April 5, 2025, women at Moonpig Group earned 73.7% of men's median hourly pay, reflecting a 26.3% gender pay gap.

The company reported an average overall employee engagement score of 66% across two surveys in FY25. For FY25, the voluntary staff turnover rate was 13.7%. The CEO pay ratio for FY25 was 17.8:1. Moonpig Group recorded a 0.00 occupational injury rate (TRIR) per 200,000 working hours for FY25, FY24, and FY23, with no serious injuries reported. Additionally, there were no substantiated labour-law or human-rights violations in FY25 or FY24, as two whistleblowing reports were found to be unsubstantiated.

Honest & Fair Business

The Group has a comprehensive Anti-Bribery and Anti-Corruption Policy, approved annually in January 2025

, which includes clear guidelines for gifts and hospitality. All Directors receive annual compliance training on anti-bribery and anti-corruption . The company reported nil fines for violations of bribery, corruption, or anti-competitive standards in both FY25 and FY24 . An independent whistleblowing service is provided, proactively communicated to all employees who receive annual training . The policy, approved in January 2025, applies to employees, contractors, and third parties . One whistleblowing report was received in FY25 and one in FY24; both were investigated confidentially, and no evidence was found to support the allegations . For whistleblowing reports in the Netherlands, acknowledgment is provided within seven days, with feedback on action taken given within three months of acknowledgment .

Kind to Animals

No specific, quantifiable evidence was found in the provided articles to assess Moonpig Group PLC against any of the 'Kind to Animals' KPIs.

The articles do not contain data points related to cruelty-free certifications, animal testing, humane certifications for operations, ethical sourcing of animal-derived inputs, supplier audits for animal welfare, cage-free sourcing, animal agriculture ethics, or investments and collaborations in animal-free alternatives that meet the rubric's quantitative thresholds.

Planet-Friendly Business

Moonpig Group's total Scope 1, 2, and 3 emissions were 0.077931 M tCO2e in FY25, representing a 4.27% year-on-year decline.

The company has SBTi-validated targets to reduce absolute Scope 1 and 2 emissions by at least 50% by 2030 and 90% by 2050, and to reduce Scope 3 emissions intensity by 97% by 2050. Its net-zero target year is 2050, supported by these interim SBTi milestones. In FY24, 65% of total energy consumption was sourced from renewables. Moonpig Group offsets 100% of its operational greenhouse gas emissions annually since May 2020 through investments with a specialist partner that obtains independent verification for its projects. For packaging, 100% of card, envelope, and packaging SKUs in the UK and Netherlands are sustainably sourced (FSC/PEFC certified or >75% recycled content), with 98% global coverage. The company is committed to procuring paper products from sustainable sources to avoid deforestation. Regarding climate risk, Moonpig Group provides full climate-related disclosures for FY24 based on TCFD recommendations, with formal disclosures beginning in 2022. It has completed its first quantitative climate scenario analysis, qualitatively assessing resilience under Paris Agreement Aligned (below 1.5°C) and Business as Usual (4°C) scenarios. The risk of carbon taxation is incorporated into financial sensitivity analysis. As of April 2025, 28.8% of Scope 3 emissions are covered by suppliers committed to setting SBTi-aligned net-zero targets, an increase from 19.3% in the previous year.

Safe & Smart Tech

The company demonstrates revolutionary vulnerability management, patching critical or high vulnerabilities within 7 days, and in most cases, within 3 days.

It has a very strong regulatory compliance program, explicitly adhering to UK GDPR and the Data Protection Act 2018. It has a risk management framework for compliance across all operating territories, policies embedding GDPR principles, Data Protection Impact Assessments, mandatory annual data protection training for all employees and contractors, a Data Protection Officer, and a Data Protection Governance Committee. Users are provided with excellent control over their personal data, including rights to access, correct, erase, object, restrict, transfer, and withdraw consent, with clear and accessible mechanisms to manage these rights and preferences. Privacy by design is embedded through the Data Protection Office working closely with stakeholders, and Data Protection Impact Assessments are completed for new data processing activities, exemplified by using Google’s Consent Mode v2 to respect user consent for advertising and analytics data sharing. Security testing coverage is good, with regular security testing of key platforms and applications, and automated security scanning of developed code across the Group. For AI, all AI-supported processes are overseen by teams and are not used for decisions with legal or similarly significant effects. The company subscribes to bug bounty schemes and provides mandatory annual technology security training for all employees and contractors.

Zero Waste & Sustainable Products

Moonpig Group has achieved 100% sustainable packaging in its UK and Netherlands operations for FY24 and FY25, with all cards, envelopes, and packaging procured in these regions being reusable, recyclable, or compostable.

The company also completely eliminated single-use plastics from shipping packaging in its UK operations during FY24 and extended this to its Dutch operations in FY25. For paper, envelope, and packaging SKUs, 100% in the UK and Netherlands contain more than 75% recycled content in FY25, with 98% global coverage. The company implements several waste reduction initiatives, including a print-on-demand model for cards, a closed-loop waste system for floral offcuts, a Packaging Gatekeeping Project, introducing smaller gift packaging, consolidating shipments, and encouraging digital card personalization to avoid non-recyclable materials. Moonpig has reported no fines associated with violations of environmental standards. The company has set a goal to reduce overall waste and packaging generation, with a baseline for this goal to be calculated in FY26 using FY25 data. Furthermore, FSC recycling logos are displayed on all cards sold in the UK and Netherlands to educate customers.