MASHINIi

Playtika Holding Corp..

PLTK.US | Software publishing

Playtika Holding Corp. is a global mobile gaming company that develops and publishes a diverse portfolio of games. The company focuses on transforming entertainment through technology and data science, operating primarily in the free-to-play games market. Playtika's games are available on various pl...Show More

Ethical Profile

Mixed.

Playtika Holding Corp. receives a mixed ethical rating. While its 2023 ESG report highlights a formal whistleblower protection policy and a Code of Business Conduct and Ethics prohibiting corruption and bribery, critics point to a lack of quantitative data on regulatory fines and transparency. Concerns exist regarding the potential for deceptive practices inherent in free-to-play game monetization and the need for transparent game mechanics. The company's handling of significant user data and use of algorithms for personalization raise questions about data protection, privacy, and algorithmic fairness, with potential tension between monetization and data minimization. On a positive note, its subsidiary Wooga has inspired environmental action by planting 200,000 trees.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-10
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-40
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

No evidence available to assess Playtika Holding Corp. on Better Health for All.

Fair Money & Economic Opportunity

0

No evidence available to assess Playtika Holding Corp. on Fair Money & Economic Opportunity.

Fair Pay & Worker Respect

-10

In 2024, the CEO to median employee pay ratio was 1,009:1.

1
In 2022, 88% of employees surveyed would recommend Playtika as a great place to work.
2
The company offers comprehensive compensation and benefits packages, including medical, dental, and vision benefits for U.S. employees, and welfare benefits, life and disability insurance, and other customary or mandatory social benefits for non-U.S. employees.
3

Fair Trade & Ethical Sourcing

0

Playtika, as a digital entertainment company focused on mobile gaming, does not procure or trade physical commodities.

1
Therefore, KPIs related to fair-trade certifications and supply chain traceability for physical goods are not applicable to its operations.
2

Honest & Fair Business

-40

Playtika has a formal whistleblower protection policy that includes anonymous reporting and protection against retaliation, but there is no evidence of independent investigation processes, training frequency, or effectiveness metrics.

1
The company also has a Code of Business Conduct and Ethics that prohibits corruption, bribery, and political contributions, which is reviewed and enforced.
2
However, the evidence does not specify if this policy is FCPA-compliant or if training is frequent and effective, nor does it detail its scope across all operations.

Kind to Animals

0

Playtika's core business as a mobile gaming company means that many 'Kind to Animals' KPIs related to animal testing, animal-derived ingredients, or animal agriculture are not directly applicable. The provided articles, including ESG reports, do not contain specific, quantifiable data points for any of the 'Kind to Animals' KPIs.

1
While the company engages in environmental initiatives such as securing 300,000+ acres of Amazonian Rainforest
2
, donating to the Snow Leopards Trust
3
, and funding the planting of over 200,000 trees
4
, the rubric's 'wildlife_conservation_impact' KPI requires a percentage of revenue allocated to these efforts or specific measurable biodiversity impact metrics, neither of which are provided.
5
Consequently, there is insufficient evidence to score any of the 'Kind to Animals' KPIs against the provided rubric.

No War, No Weapons

0

The company is a global mobile gaming firm that develops and publishes games, with revenue primarily from in-app purchases and advertising.

1
There is no evidence provided that indicates the company is involved in arms manufacturing, military contracts, dual-use technology, or any other activities directly related to the 'No War, No Weapons' value. While the company has significant operations in Israel and Ukraine, making it vulnerable to geopolitical instability, and its employees in Israel may be obligated to perform military reserve duty, these are external risks and obligations, not evidence of the company's direct involvement in conflict facilitation or the weapons industry.
2
The company's Code of Business Conduct and Ethics requires compliance with U.S. export control laws, but no specific details on sales to embargoed regimes or the frequency of human rights due diligence in conflict-affected areas are provided.
3

Planet-Friendly Business

0

No evidence available to assess Playtika Holding Corp. on Planet-Friendly Business.

Respect for Cultures & Communities

0

No evidence available to assess Playtika Holding Corp. on Respect for Cultures & Communities.

Safe & Smart Tech

0

No evidence available to assess Playtika Holding Corp. on Safe & Smart Tech.

Zero Waste & Sustainable Products

0

The provided article does not contain any information related to Playtika Holding Corp. (PLTK.US) or the ethical value of Zero Waste & Sustainable Products.

1
Therefore, no assessment can be made against the specified KPIs.
2

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.