MASHINIi

Teads Holding Co..

TEAD.US | Advertising

Teads Holding Co. operates a global, end-to-end advertising platform. The company connects advertisers and publishers through its technology, enabling brands to reach audiences within premium content. Teads' solutions include inRead advertising formats, which are integrated into editorial content, a...Show More

Ethical Profile

Mixed.

Teads Holding Co. has focused on reducing the environmental impact of digital advertising. The company integrated Scope 3 carbon emissions reporting into its platform, allowing advertisers to measure campaign footprints. A November 2023 evaluation of 2.5 billion impressions reportedly showed a 35% average reduction in ad selection emissions through Teads' direct publisher integrations. Teads also partnered with Impact+ for carbon footprint measurement and is reported by Scope3 to have a lower carbon footprint than many programmatic alternatives. However, specific data on renewable energy use, waste, or a net-zero target is not available. Information regarding fair pay, worker respect, honest business practices, or safe tech initiatives is currently insufficient for a comprehensive ethical profile.

Value Scores

Better Health for All-20
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-70
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products-40
-100100

Better Health for All

-20

Teads' core business as an advertising platform is generally health-neutral, and it has policies to restrict harmful health claims and products in advertisements, such as prohibiting content promising disease cures or claiming specific health benefits.

1
The company's products do not have direct safety implications for user physical or mental health, nor does it offer health-related products requiring price accessibility or serving vulnerable populations with health needs. Teads has a Data Protection Officer, provides a privacy policy, and commits to protecting privacy rights, including adherence to GDPR requirements and reviewing its Australia Privacy Notice every 12 months.
2
The company offers four weekly coaching sessions with a licensed psychotherapist for employees, conducted a two-hour training session for managers on psychological risks, and held sessions with Mental Health First Aiders.
3
Teads also provides employees with annual training courses on health and safety issues and implemented an Awareness Program for active management of workplace health and safety.
4
The company monitors electromagnetic field intensity and environmental noise, with Altice Dominicana reporting radiation levels below 1 W/m² at 10 meters and 20 new buildings monitored by Altice Portugal in 2024 complying with noise standards.
5
Teads has a whistleblowing procedure managed by its legal department, based on an email reporting channel, and Altice Dominicana reported 216 cases of unethical practices in 2024.
6

Fair Money & Economic Opportunity

0

Teads Holding Co. operates a global advertising platform, connecting advertisers and publishers.

1
The company's core business does not involve offering lending, deposit, or other financial services to consumers. Therefore, all KPIs related to consumer financial products, lending practices, fee structures, customer financial data, wealth-building outcomes, financial literacy, and geographic inclusion for financial services are not applicable. While Teads manages its own corporate debt
2
and focuses on data privacy in advertising,
3
these do not align with the specific criteria for fair money and economic opportunity for consumers as defined by the rubric.

Fair Pay & Worker Respect

0

No evidence available to assess Teads Holding Co. on Fair Pay & Worker Respect.

Fair Trade & Ethical Sourcing

0

The provided articles do not contain any information relevant to Teads Holding Co.'s performance against the Fair Trade & Ethical Sourcing value.

1
There is no evidence regarding fair-trade certifications, supply chain audits, forced or child labor incidents, traceability, remediation speed, ethical clauses in supplier contracts, high-risk materials, or supplier diversity spend.
2

Honest & Fair Business

0

No specific data relevant to Teads Holding Co. (TEAD.US) regarding its honest and fair business practices, regulatory fines, transparency, whistle-blower policy, financial restatements, audit coverage, ESG controversies, complaint resolution, board independence, anti-corruption policy, or third-party verification was found in the provided articles.

1
All articles explicitly stated that no company-specific data was available for these metrics.

Kind to Animals

0

Teads Holding Co. operates a global, end-to-end advertising platform, which is a service-oriented business.

1
Its core operations do not involve animal-derived products, animal testing, animal husbandry, or direct impact on wildlife habitats.
2
Therefore, all KPIs related to cruelty-free certification, alternative testing methods, humane certifications for animal operations, wildlife conservation, ethical input substitution, supplier audits for animal welfare, cage-free sourcing, animal testing policies and volume, innovation investment in animal-free technologies, animal agriculture ethics, animal-free R&D collaboration, and public policy engagement on animal welfare are not applicable to the company's business model.
3

No War, No Weapons

0

No evidence available to assess Teads Holding Co. on No War, No Weapons.

Planet-Friendly Business

-70

Teads completed a pilot project for a Life Cycle Analysis of its digital advertising service.

1
The company acknowledges the importance of working with its supply chain to improve overall impact and provides carbon measurement by default on all campaigns using Teads Ad Manager, covering Media Distribution, Ad Selection, Creative Distribution, and Consumer Device emissions.
2
However, there is no specific data on the percentage of suppliers disclosing emissions. An initial assessment by Scope3 analyzed over 500 domains.
3

Respect for Cultures & Communities

0

No evidence available to assess Teads Holding Co. on Respect for Cultures & Communities.

Safe & Smart Tech

0

Teads Inc. is certified to the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, adhering to the DPF Principles.

1
The company's Code of Business Conduct and Ethics, effective June 1, 2025, mandates training for new employees on Code policies and annual distribution of the Code to all employees and directors.
2
Teads states it has implemented and maintains appropriate technical and organizational security measures, policies, and procedures to protect information, including confidentiality requirements for staff and service providers.
3
The company uses an identification methodology based on IP address, which is securely encrypted.
4
Teads' Privacy Policy, effective November 17, 2025, states that service providers are authorized to use information only when necessary to provide services and that Teads does not disclose personal data to non-agent third parties or use it for purposes materially different from original collection or authorization.
5
Users can deactivate personalized ads, access their data by sending an email with their Teads cookie ID, and have rights to correct personal data.
6
The company's Cookie Policy, last updated February 3, 2025, allows users to manage cookie preferences and block/delete cookies via browser settings.
7
Teads does not process information like name or email address, nor does it knowingly collect data of minors under 18 or data relating to criminal convictions.
8
Most data, including cookie IDs, mobile advertising IDs, IP addresses, and interaction information, is retained for 4 months, with some data segments retained for 30 days and cookie IDs in the browser for 365 days.
9
Teads complies with the EU-U.S. DPF and UK Extension, and is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).
10
The company offers an internal complaints mechanism and refers unresolved complaints to JAMS.
11
Teads believes in everyone’s right to a safer digital environment and respect for fundamental rights.
12
No documented data breaches were found.

Zero Waste & Sustainable Products

-40

Teads has implemented numerous waste reduction initiatives, including applying machine learning to cut waste from the bid stream, optimizing the auction process to avoid unnecessary traffic, and analyzing ad creatives to detect and optimize heavy assets.

1
These efforts have led to an average 34% reduction in ad selection emissions and up to a 30% reduction in creative-related emissions.
2
The company also encourages its vendors to take concrete steps to minimize or eliminate waste and manage hazardous waste responsibly.
3
Teads requires vendors to manage any waste, especially hazardous waste, in a responsible manner, identifying and managing hazardous materials for safe handling and disposal.
4
Furthermore, Teads has company-wide waste reduction targets for its vendors, encouraging them to establish greenhouse gas emission reduction targets.
5
Teads also encourages vendors to track, manage, and mitigate the environmental impact of their operations and strategies, including those of their suppliers.
6

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.