The Trade Desk, Inc..
TTD.US | Data processing, hosting and related activities
The Trade Desk, Inc. operates a self-service, cloud-based platform that empowers buyers of advertising. Through its platform, ad buyers can create, manage, and optimize digital advertising campaigns across various advertising formats and devices. The company's platform provides access to a wide rang...Show More
Better Health for All
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No evidence available to assess The Trade Desk, Inc. on Better Health for All.
Fair Money & Economic Opportunity
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No evidence available to assess The Trade Desk, Inc. on Fair Money & Economic Opportunity.
Fair Pay & Worker Respect
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No evidence available to assess The Trade Desk, Inc. on Fair Pay & Worker Respect.
Fair Trade & Ethical Sourcing
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The Trade Desk, Inc. operates a self-service, cloud-based platform for digital advertising, primarily serving advertising agencies. As a software and service provider, the company does not procure or trade physical commodities, nor does it have a supply chain of physical goods that would necessitate fair-trade certifications, sourcing audits, or traceability for materials.
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Therefore, KPIs related to physical commodity sourcing, such as fair-trade certification share, audit frequency, forced/child labour incidents, supply chain traceability, remediation speed for sourcing violations, ethical clause coverage in physical goods contracts, and materials risk index, are not applicable to its business model.
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Honest & Fair Business
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No evidence available to assess The Trade Desk, Inc. on Honest & Fair Business.
Kind to Animals
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The Trade Desk, Inc. operates a self-service, cloud-based platform for digital advertising. The provided articles do not contain any specific, concrete data points or information regarding the company's involvement in animal testing, use of animal-derived ingredients, animal agriculture, or direct impact on wildlife habitats. discusses animal welfare metrics for Walmart, not The Trade Desk.
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explicitly states it contains no relevant data for The Trade Desk.
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Therefore, no KPIs related to the 'Kind to Animals' value can be scored based on the evidence provided.
No War, No Weapons
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The Trade Desk reported $0 in lobbying expenditures for both 2023 and 2024, indicating no defense-related lobbying activity.
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Planet-Friendly Business
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The Trade Desk, Inc. (TTD.US) lacks publicly available data for all assessed Planet-Friendly Business KPIs.
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explicitly states "No publicly available data" for all key metrics and notes that the company is not participating in any tracked sustainability initiatives.
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, from The Trade Desk's website, focuses on supplier resources and contains no relevant environmental data.
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, while containing detailed environmental data, is disregarded as it explicitly provides data for "MarketAxess," a different entity, despite being mislabeled as "TTD.US (MarketAxess)" in the evidence.
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Respect for Cultures & Communities
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No evidence available to assess The Trade Desk, Inc. on Respect for Cultures & Communities.
Safe & Smart Tech
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The Trade Desk has faced two lawsuits filed on March 31, 2024, alleging illegal data practices, including tracking users without consent, building detailed user profiles, and monetizing consumer data without adequate disclosures, specifically targeting its Unified ID 2.0 (UID2) identifier.
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These allegations suggest several unauthorized data use incidents and basic data control options with significant limitations. While the company's data processing addendum outlines measures to prevent unauthorized use and mentions consumer opt-out rights, the lawsuits indicate potential failures in these areas.
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The company explicitly references GDPR, UK GDPR, CCPA, and other applicable privacy laws in its data processing addendum, but the lawsuits imply basic compliance with major regulations but with gaps.
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The Trade Desk has implemented MFA and phishing awareness, and has addressed critical vulnerabilities, patching Log4j versions v2.0 through v2.15 by upgrading to v2.15 and v2.16, and downgrading an OpenSSL vulnerability from Critical to Serious.
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Critical vulnerabilities are patched within 7-14 days on average. The company conducts ongoing penetration testing of its attack surface and monitors bug bounty program submissions.
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No recent security news or data breaches related to The Trade Desk have been reported.
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Zero Waste & Sustainable Products
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No evidence available to assess The Trade Desk, Inc. on Zero Waste & Sustainable Products.