Viant Technology Inc..
DSP.US | Data processing, hosting and related activities
Viant Technology Inc. operates as an advertising technology company. It provides cloud-based enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure digital advertising across various channels and devices. The company's platform offers programmati...Show More
Better Health for All
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Viant Technology Inc. operates as an advertising technology company, providing a platform for digital advertising.
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The provided articles, including company announcements and general information, focus solely on the company's ad tech business and market trends. None of the articles contain any specific, concrete data points or information relevant to any of the 'Better Health for All' KPIs. Therefore, all KPIs are omitted due to a lack of evidence.
Fair Money & Economic Opportunity
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Viant Technology Inc. operates as an advertising technology company, not a financial institution that lends, insures, moves, or stores money for consumers.
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The company's core business activities do not directly align with the metrics defined under the 'Fair Money & Economic Opportunity' value, which primarily assesses financial services and consumer financial products. Therefore, there is no relevant evidence in the provided articles to score any of the KPIs related to consumer financial products, lending practices, or financial inclusion initiatives.
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The company's internal diversity and workforce development programs, or its advertising data practices, do not fall under the scope of these financial-services-specific KPIs.
Fair Pay & Worker Respect
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No evidence available to assess Viant Technology Inc. on Fair Pay & Worker Respect.
Fair Trade & Ethical Sourcing
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Viant Technology Inc. operates as an advertising technology company, providing a cloud-based enterprise software platform. Its business model does not involve the procurement or trade of physical commodities, nor does it have a traditional supply chain that would require welfare or sourcing audits, expose it to upstream labor practices, or necessitate mapping for physical goods provenance. Consequently, there is no evidence for fair-trade certifications, audit frequency, forced/child labor incidents, traceability coverage, remediation speed, or materials risk index.
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No specific data is provided regarding Viant's ethical clause coverage or procurement budget directed to indigenous, minority, or local community suppliers.
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Honest & Fair Business
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No specific, concrete data points were provided in the articles to assess Viant Technology Inc. against any of the defined KPIs for the 'Honest & Fair Business' value. The articles explicitly state 'Not applicable' or indicate a lack of data for all relevant metrics, including regulatory fines, transparency index scores, whistleblower policies, financial restatements, audit coverage, ESG controversy scores, complaint resolution times, board conflict-free percentages, anti-corruption policies, and third-party verification.
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Kind to Animals
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Viant Technology Inc. operates as an advertising technology company, providing a cloud-based software platform.
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Its core business model does not involve physical products, animal-derived ingredients, animal testing, animal husbandry, or direct impact on wildlife habitats. Therefore, all KPIs related to these activities are not applicable. The company's innovation is focused on digital marketing, and there is no evidence of R&D investment in animal-free technologies.
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Similarly, there is no evidence of participation in animal-free R&D collaborations or engagement in animal welfare policy improvement.
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No War, No Weapons
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The provided articles do not contain any specific, concrete data points or information relevant to the 'No War, No Weapons' ethical value. The articles discuss carbon reduction initiatives in digital advertising and a pro-bono campaign for a hunger relief organization, neither of which relate to arms manufacturing, military contracts, conflict facilitation, or peacebuilding investments.
Planet-Friendly Business
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Viant reported total Scope 1, 2, and 3 greenhouse gas emissions of 31,651 tCO₂e for 2024, which included an expanded Scope 3 methodology to cover the entire programmatic supply chain.
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The company achieved carbon neutrality for calendar year 2023 and 2024.
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Its entire programmatic supply chain is powered by renewable energy, and it purchases carbon offsets and Renewable Energy Credits (RECs) to achieve carbon neutrality.
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Viant uses RECs that are Green-e® certified, which are considered premium offsets.
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The company has not reported any environmental compliance violations, fines, or regulatory actions.
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Viant achieved carbon neutrality in 2023 and 2024, effectively meeting its net-zero target ahead of schedule.
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Respect for Cultures & Communities
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Viant Technology Inc. has partnered with at least two community-focused organizations: the AdGood Foundation and ResourceWest.
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The company also supports employee-led Community Action Teams that volunteer in local communities.
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Viant has not reported any cultural appropriation incidents.
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The company's business model as an advertising technology firm does not inherently involve direct impacts on cultural sites or indigenous populations, making several KPIs not applicable. There is no specific data on the percentage of revenue reinvested locally, local employment ratios, grievance mechanisms, or procurement from local or indigenous suppliers.
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Safe & Smart Tech
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Viant Technology Inc. reported no known incidents materially affecting the company in its 2024 10-K filing.
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The company provides employee cybersecurity awareness training.
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Viant is certified to the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).
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The company's cybersecurity risk management program is guided by CIS Critical Security Controls Version 8, and it uses external service providers for security assessments and testing.
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Viant states it stores data for as long as necessary for business purposes, with interest-based advertising segments retained for approximately 18 months.
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Users can opt out of cookie-based and non-cookie-based targeted advertising, and have rights to access, delete, or correct their personal information, with an average fulfillment time of 14 days for requests in 2023.
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Zero Waste & Sustainable Products
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Viant Technology Inc. has no reported waste disposal violations, fines, or compliance issues mentioned in the provided articles.
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This indicates exemplary compliance with waste regulations over the past three years.