Better Health for All

TruGolf's principal products, golf simulators, are described as providing significant health benefits.

These include low-impact exercise for seniors, aiding in maintaining mobility, balance, and overall physical health, as well as promoting mental stimulation, strategic thinking, cognitive function, and social engagement. There is no evidence suggesting that TruGolf's products have negative health outcomes. The company's products do not have direct safety implications for physical or mental health, nor do they involve health-related data, health education, or addiction potential. There is no information regarding the affordability of its products relative to median income or specific programs for vulnerable populations.

Fair Pay & Worker Respect

Employee engagement is low, with an employee rating of 2.5 out of 5 stars, which translates to 50/100.

Only 49% of employees would recommend working there to a friend. The company has documented labor law issues, including mandatory unpaid overtime and pay disparities that may not align with labor laws, with discussions about such disparities being heavily discouraged. There have been multiple rounds of layoffs and furloughs, creating uncertainty around job security. All employees receive only two weeks of PTO and no 401k, and the company does not offer employer-funded health insurance, leaving most employees unprotected.

Fair Trade & Ethical Sourcing

TruGolf Holdings, Inc.'s S-1 IPO registration statement explicitly states that specific data on fair trade certifications, audit frequency, forced labor incidents, traceability, remediation speed, ethical clause coverage, materials risk index, and supplier diversity spend are not provided.

A Supplier Code of Conduct document also does not contain quantitative data on the company's supplier practices.

No War, No Weapons

The provided articles offer no specific, quantitative data or explicit statements regarding TruGolf Holdings, Inc.'s involvement in arms manufacturing, military contracts, or conflict facilitation. The company is consistently described as a 'golf technology company' focused on 'golf simulators and related software'.

While the company acquired an AI firm, its stated purpose is to enhance 'golf technology products'. There is no evidence of revenue from defense contracts, investment in dual-use technologies with military applications, sales to embargoed regimes, peacebuilding initiatives, or any other activities relevant to the 'No War, No Weapons' KPIs. Therefore, all KPIs are omitted due to a complete absence of relevant evidence.

Planet-Friendly Business

The provided articles for TruGolf Holdings, Inc. (TRUG.US) focus primarily on the company's financial performance, reporting record sales of $22.5 million in 2024 and expected EBITDA exceeding $1.2 million.

However, no specific data or information regarding any environmental metrics relevant to planet-friendly business practices, such as greenhouse gas emissions, renewable energy usage, water consumption, or climate targets, was found in the provided evidence.

Safe & Smart Tech

TruGolf Holdings, Inc. has reported no material cybersecurity incidents affecting its business strategy, operations, or financial condition as of April 15, 2025.

All new hires receive cybersecurity awareness training, and all employees receive annual policy reviews, with a Learning Management System (LMS) tracking adherence. The company engages an outside consulting firm to review information systems and make security recommendations. TruGolf's privacy policy states that users have the right to request removal or anonymization of their data. The company's cybersecurity policies are updated annually and reviewed by third-party vendors to certify compliance, and its privacy policy mentions compliance with applicable laws, including GDPR and CCPA. No specific incidents of unauthorized data use are mentioned.