Better Health for All

TUI demonstrated a structured crisis response by flying approximately 200,000 holidaymakers home during the 2020 Coronavirus closure and evacuating around 8,000 guests during the 2023 Rhodes forest fires.

The company also maintains a 24/7 crisis management team that monitors destinations for disasters, strikes, unrest, and epidemics.

Fair Money & Economic Opportunity

TUI AG is a tourism group and does not offer consumer lending or deposit services, resulting in the omission of most financial services-specific KPIs. For wealth-building outcomes, 70% of graduates from a previous TUI Academy project found employment in the hospitality sector, and 85% of TUI Academy students secured employment after the first year.

However, the company's debt-to-equity ratio is 166.2%, which could hamper investment in growth initiatives. Financial literacy initiatives include Citibank Financial Wellbeing sessions and the integration of financial literacy into the TUI Academy Sri Lanka program, reaching an unspecified number of disadvantaged youth. The company has a new dividend policy, starting with €0.10 per share for FY25 and targeting 10-20% of underlying EPS for FY26+, which represents standard profit retention rather than specific community finance reinvestment.

Fair Pay & Worker Respect

For TUI UK Limited, as of April 5, 2024, women earned 70p for every £1 earned by men in median hourly pay.

Additionally, women's median bonus pay was 35.1% lower than men's. The company's employee engagement survey for FY24 achieved a score of 80 out of 100, which is 6 points higher than the global Glint benchmark.

Kind to Animals

As a service-oriented tourism group, TUI does not have products requiring cruelty-free certification or animal-derived ingredients, nor does it engage in animal testing or animal agriculture. It also does not have animal husbandry or captive operations under its direct control, nor does it directly source eggs, meat, or dairy. No relevant R&D for animal-free substitution or testing is mentioned. TUI conducts over 800 animal welfare audits worldwide for animal-related experiences, repeated every five years, and was the first tourism company to introduce a standardized auditing process.

An updated cetacean audit process, launched in summer 2024, includes 47 welfare measures and 128 measures based on scientific standards. TUI bans practices such as elephant riding, interaction with great apes, wild cetacean capture, and prohibits breeding for commercial purposes or drug use for behavioral modification. Suppliers failing to meet standards face collaboration for changes or cessation of ticket sales. TUI Cruises supports whale conservation efforts, and TUI signed the Travel and Tourism Declaration on Illegal Trade in Wildlife in 2018. However, no measurable biodiversity impact, species recovery, or habitat restoration metrics are provided. Despite TUI Travel PLC's 2011 animal welfare policy and support for ending wild animal capture for entertainment, World Animal Protection criticizes TUI for continuing to promote captive dolphin experiences. This is despite scientific evidence of suffering, legislative bans in some regions, and other major travel companies removing such offers. TUI's 2023 response to greenwashing complaints was a vague 'aim to take action where possible.' TUI was also accused of violating its own animal welfare policy by selling an attraction with a pregnant orca.

No War, No Weapons

The company publishes annual reports on the fulfillment of due diligence obligations, including those related to the German Supply Chain Act and UK Modern Slavery Act, indicating annual human-rights due diligence with public results.

It outlines policies, statements, and reporting mechanisms related to the UN Global Compact, and publishes annual reports on due diligence obligations, demonstrating alignment with UN Guiding Principles on Business and Human Rights.

Planet-Friendly Business

TUI's total Scope 1, 2, and 3 greenhouse-gas emissions were 11,670,611 tCO₂e in 2024, with Scope 1 emissions not reported.

This is a decrease from 12,218,019 tCO₂e in 2023. The company's 2030 science-based targets for airline, cruises, and hotels were validated by the Science Based Targets initiative (SBTi) in 2023. These targets include a 24% reduction for airlines, 46.2% for hotels, and 27.5% for cruises, all compared to 2019 levels. Around a quarter of TUI Hotels & Resorts use solar power, and TUI office buildings in Germany run on 100% renewable energy. In 2018, over 55% of energy for major premises and retail stores was purchased on a green tariff. In 2018, 81% of TUI Group-owned hotels had sustainability certifications, increasing to 80% of TUI hotels in 2019. Waste production per cruise passenger night reduced by 14% from 2017 to 2018. The company has a net-zero emissions target for 2050. TUI's 2023 "Fair Friday" and "Fair Travel" campaigns were ruled misleading by the Dutch Advertising Code Board of Appeal in May 2024, violating the Dutch Sustainability Claims Code. The Hamburg Regional Court also prohibited TUI Cruises from advertising "2050 Decarbonized Cruise Operation (Net zero)" due to misleading sustainability promises.

Respect for Cultures & Communities

TUI faced backlash for misrepresenting Surinam in an advertisement, which constitutes one cultural appropriation incident.

In response to this incident, TUI quickly apologized.

Safe & Smart Tech

TUI AG anonymizes or deletes shareholder data when no longer needed, adhering to statutory retention requirements, with retention periods of up to ten or thirty years for specific legal obligations, and three years for general limitation periods.

The company states compliance with GDPR, BDSG, and AktG for shareholder data. TUI aims to be 'middle of the pack' in cyber resilience and uses SecurityScorecard to triage suppliers based on ratings, focusing resources on those with lower scores. A dark web incident triggered a project to improve TUI's own security score. Cybersecurity goals are included in IT directors' performance objectives, and NIS2 is a relevant regulation for TUI's critical infrastructure.

Zero Waste & Sustainable Products

TUI has achieved a 19% reduction in plastic use per guest night since 2022 in its owned and managed hotels.

The company has removed over 257 million pieces of single-use plastic from its hotels, cruise ships, airlines, and offices since 2015. Marella Cruises has cut food waste onboard by 90% since 2019. TUI has a company-wide target to reduce food waste from airlines, hotels, and cruise operations by 25% by 2030 and aims to eliminate problematic and unnecessary plastic packaging and items by 2025. Waste reduction initiatives include replacing plastic cups with paper on TUI flights, eliminating plastic wrapping for items like blankets, expanding microfibre filters in hotels, and implementing a Destination Zero Waste Programme in multiple locations. TUI BLUE hotels use AI-powered Kitro scales to analyze food waste, and TUI BLUE Berawa is trialling a food waste digester. Three RIU hotels received 'Zero Food Waste' certification from AENOR in 2023, with annual reviews, and no non-conformities were found during the initial certification. TUI provides basic customer education through a podcast episode exploring plastic reduction efforts.