MASHINIi

Wheels Up Experience Inc..

UP.US | Passenger air transport

Wheels Up Experience Inc. is a private aviation company offering on-demand private flights, membership programs, and aircraft management services. The company provides access to a fleet of owned, managed, and third-party aircraft, allowing members and customers to book flights through its mobile app...Show More

Ethical Profile

Mixed.

Wheels Up Experience Inc. faces scrutiny over its ethical practices. In 2023, CEO compensation was reported at $148.9 million, alongside reports of an 11% pilot staff layoff. The company has been linked to a class action lawsuit alleging financial misstatements, and restated prior financial statements due to errors, including a $62 million goodwill impairment. Positively, Wheels Up partnered with Feeding America, reportedly raising over 63 million meals. It also reported zero major data breaches in 24 months, investing $5.4 million in cybersecurity, encrypting 100% of customer data. While private aviation is carbon-intensive, a Sustainable Aviation Fuel program exists, though its impact is currently limited.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing-50
-100100
Honest & Fair Business-30
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business0
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

Wheels Up's principal goods and services, private aviation, have no significant positive or negative direct health impact. The company does not generate revenue from products with well-established negative health outcomes, nor does it offer health-related products requiring price accessibility or risk transparency disclosures. Its operations do not involve health innovation, significant health externalities (environmental pollution is excluded by definition), healthcare workforce support, or health data management. Wheels Up is not a pharmaceutical, food, or research company, making several KPIs not applicable. While the company engages in philanthropic activities such as partnering with AirMed for medical travel services

1
, supporting Feeding America to address food insecurity (raising over 63 million meals since March 2020)
2
, supporting TAPS for military families' grief support for four years
3
, and promoting awareness for cardiovascular health, these initiatives do not provide the specific quantitative data (e.g., percentage of vulnerable populations reached, funding as a percentage of revenue, or direct impact metrics) required by the rubric to score KPIs like safety record, vulnerable reach, health equity programs, preventative health measures, global health crisis response, mental health initiatives, or healthcare education.

Fair Money & Economic Opportunity

0

Wheels Up Experience Inc. is a private aviation company, and its core business does not involve lending, insuring, moving, or storing money for consumers. Consequently, most KPIs related to fair money and economic opportunity, such as underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives, data accessibility, fair lending compliance, wealth building outcomes, financial literacy initiatives, debt burden ratio, geographic inclusion, and product simplicity, are not applicable to its operations. The company partners with the RedTail Flight Academy to train minority youth in aviation, committing to donate $1,000 from every new Core Membership signup.

1
However, this donation is not provided as a percentage of annual pre-tax profit, which is required for the profit reinvestment KPI. Wheels Up also introduced a corporate membership program for small and medium-sized enterprises (SMEs) for its aviation services.
2
,
3
which does not relate to financial inclusion or lending.

Fair Pay & Worker Respect

0

The company's employee rating on Glassdoor is 3.2 out of 5 stars, which translates to an engagement score of 64/100.

1
CEO George Mattson received $148,978,853 in compensation in 2023.
2
Employee reviews mention frequent layoffs and high turnover, and a lower rating for Asian employees (2.4 stars) compared to other demographics.
3
No specific regulatory actions, violations, fines, or compliance issues are mentioned in the provided articles.
4
Quantitative data for other KPIs such as living wage coverage, CEO-to-median-employee pay ratio, collective bargaining share, safety incident rate, pay equity ratio, insecure contract share, and health insurance coverage is not available.

Fair Trade & Ethical Sourcing

-50

Wheels Up reports 0% average annual spend with diverse suppliers.

1

Honest & Fair Business

-30

Wheels Up announced a restatement of prior financial statements for the three months ended September 30, 2022, due to errors related to a $62 million non-cash goodwill impairment charge.

1
This was accompanied by the identification of a material weakness in internal control over financial reporting
2
and a determination that disclosure controls and procedures were not effective for that quarter.
3
The company has an anti-corruption policy that states compliance with the U.S. Foreign Corrupt Practices Act and the UK Bribery Act of 2010,
4
prohibiting bribes, kickbacks, and illegal payments,
5
and requiring due diligence on agents, representatives, and suppliers.
6
Wheels Up also maintains a whistleblower policy with a hotline for reporting violations,
7
which includes anonymous reporting through a third-party service
8
and prohibits retaliation against good-faith reporters.
9
The Audit Committee oversees these concerns.
10

Kind to Animals

0

Wheels Up Experience Inc. is a private aviation company.

1
The provided articles discuss general aspects of flying pets on private jets, including pre-flight communication, vaccinations, safety measures, and user opinions on pet travel.
2
However, none of the articles contain specific, factual data points regarding the company's direct involvement in animal testing, animal agriculture, animal-derived products, or dedicated animal welfare initiatives. Therefore, no KPIs can be scored based on the available evidence.

No War, No Weapons

0

No specific, quantifiable evidence was found in the provided articles to assess Wheels Up Experience Inc. against any of the 'No War, No Weapons' KPIs. While the company has been awarded an Indefinite Delivery Contract by the United States Transportation Command for worldwide airlift services to transport DoD personnel and cargo

1
, with $12,353,389 obligated to date
2
, the total company revenue is not disclosed, preventing the calculation of the percentage of revenue derived from defense contracts. Similarly, no explicit data on R&D investment in dual-use technologies, sales to embargoed regimes, peacebuilding investments, or any other relevant metrics were available for the remaining KPIs.

Planet-Friendly Business

0

Wheels Up launched a new Sustainable Aviation Fuel (SAF) program in May 2025

1
, partnering with Delta Air Lines
2
and utilizing the Chooose software platform
3
. This program allows customers to determine the amount of SAF they wish to support
4
. SAF has the potential to reduce lifecycle carbon emissions by up to 80% compared to traditional jet fuel
5
. Globally, SAF currently accounts for 0.3% of jet fuel production
6
. The provided articles do not contain specific, quantitative data on Wheels Up's own environmental performance metrics, such as total emissions, renewable energy use, waste diversion rates, or any validated climate targets.

Respect for Cultures & Communities

0

The provided articles contain no quantitative data or specific metrics related to Wheels Up's cultural or community engagement initiatives.

1
Both articles explicitly state the absence of such information, making it impossible to assess the company against any of the specified KPIs for Respect for Cultures & Communities.
2
,
3

Safe & Smart Tech

0

Wheels Up invested $5.4 million in cybersecurity in 2023, representing 6.66% of its $81.1 million total revenue for that year.

1
On October 20, 2025, the company experienced a data breach affecting 5,710 individuals, exposing names and Social Security Numbers.
2
The breach was discovered on November 3, 2025, and affected individuals were notified starting December 9, 2025.
3
The company offered one year of complimentary credit monitoring and identity restoration assistance.
4

Zero Waste & Sustainable Products

0

The provided articles exclusively detail Wheels Up's Sustainable Aviation Fuel (SAF) program, which focuses on reducing carbon emissions from aviation. This initiative, while environmental, does not provide any specific data or information related to waste management, product recyclability, packaging sustainability, or other metrics relevant to the 'Zero Waste & Sustainable Products' ethical value. Consequently, there is no evidence to score any of the KPIs for this value.

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.