Kind to Animals

The company states that the metric for cage-free sourcing of eggs, poultry, and other animal products is not applicable to its business operations.

Similarly, as a luxury watch and jewelry retailer, animal testing is not applicable to its direct operations, and no explicit animal testing policy is provided.

No War, No Weapons

The company requires suppliers of gold, silver, Platinum Group Metals, diamonds, and coloured gemstones to follow the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas (CAHRAs) or an equivalent framework.

Precious metals must be sourced from refineries on the London Bullion Market Association Good Delivery List or the UAE Gold Good Delivery Scheme. All diamonds must be conflict-free and accompanied by written guarantees. The company is a signatory of the Kimberley Process and complies with the World Diamond Council System of Warranties Assurance, demonstrating adherence to high humanitarian procurement standards. The company is a luxury watch retailer and does not use AI systems militarily; its AI safeguards relate to data protection and general business use. It supports the UN Global Compact and states it operates in accordance with the UN Guiding Principles on Business and Human Rights, with measures to identify, assess, and mitigate human rights abuses. Its Human Rights Policy aligns with the International Bill of Human Rights and UN Framework , and performance metrics include 44% of watch and jewellery suppliers being Responsible Jewellery Council (RJC) accredited and audits of top jewellery suppliers finding no human rights violations. The company has codified an ethical red line with "Zero tolerance of conflict products" in its Vendor Code of Conduct. It requires 100% of its diamonds to be conflict-free with written guarantees , and all gold, silver, and Platinum Group Metals to be sourced from accredited refiners on the LBMA Good Delivery List or UAE Gold Good Delivery Scheme, demonstrating 100% certification for these materials with continuous verification.

Planet-Friendly Business

The company's near-term emission targets for 2030 have been approved by the Science Based Targets initiative (SBTi) and are aligned to a 1.5°C pathway.

It has a Net Zero target for Scope 1 and 2 emissions by 2028, with an overall Net Zero target by 2050. Currently, 77% of its properties are powered by renewable energy. The company uses Climate Scenario Analysis to predict weather-related risks over short, medium, and long terms, indicating partial alignment with TCFD recommendations.