Brookdale Senior Living.
BKD.US | Residential care activities for the elderly and disabled
Brookdale Senior Living Inc. is the largest senior living solutions company in the United States. The company operates and manages independent living, assisted living, memory care, and continuing care retirement communities (CCRCs). Brookdale provides a range of services to its residents, including ...Show More
Better Health for All
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Brookdale Senior Living has a record of severe safety and data integrity issues. Multiple catastrophic safety incidents, including pressure sore deaths, falls with traumatic brain injuries, bedsores, and dementia patient injuries, have led to significant financial settlements.
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A 2021 California lawsuit resulted in a $3.25 million settlement for alleged data manipulation to inflate quality ratings, indicating systematic concealment of risks and manipulation of health records.
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Furthermore, understaffing has been alleged to lead to inadequate care, suggesting minimal support for the healthcare workforce.
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Despite these issues, the company's core business of senior living and care is inherently health-positive. Its HealthPlus program, implemented in a growing number of communities, demonstrates substantial health benefits, including 80% fewer urgent care visits and 66% fewer hospitalizations for participating residents.
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This program also emphasizes preventative care, resulting in 61-63% higher annual wellness visit completion rates.
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Fair Money & Economic Opportunity
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No evidence available to assess Brookdale Senior Living on Fair Money & Economic Opportunity.
Fair Pay & Worker Respect
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In 2024, Brookdale Senior Living's CEO-to-median employee pay ratio was 332:1.
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The company has no substantiated labor-law or human-rights violations in the past three years (2022-2024).
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Employee satisfaction ratings from reviews were 3.0 out of 5 for work/life balance, 3.2 for culture & values, and 3.3 for career opportunities.
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Employee reviews consistently cite high turnover and low pay, with some mentioning $11/hour as a common rate
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and poor annual raises of 0.5-2%.
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However, hourly employee turnover improved for five consecutive quarters as of Q2 2024
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, and leadership retention improved for four consecutive quarters.
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Fair Trade & Ethical Sourcing
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The provided article from Brookdale Senior Living's investor relations page explicitly states that no data relevant to BKD.US or the 'Fair Trade & Ethical Sourcing' value is present.
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Consequently, no metrics, regulatory actions, violations, fines, compliance issues, certifications, awards, or recognitions could be extracted to assess any of the KPIs.
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Honest & Fair Business
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The provided articles do not contain specific, quantifiable data points for any of the KPIs related to Honest & Fair Business. While a Code of Business Conduct and Ethics, a Code of Ethics for senior officers, and a toll-free Brookdale Integrity Line are mentioned, there is no information regarding their strength, enforcement, effectiveness, or specific outcomes (e.g., resolution times, training frequency, audit coverage, or fine amounts) that would allow for scoring against the rubric's quantitative thresholds. explicitly states a lack of quantitative data for most relevant metrics.
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Kind to Animals
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No evidence available to assess Brookdale Senior Living on Kind to Animals.
No War, No Weapons
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Brookdale Senior Living Inc.'s primary business is providing housing and care services for seniors in the United States.
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This core business model, as explicitly stated, does not involve arms manufacturing, military contracts, dual-use technologies, or any activities related to conflict facilitation. Consequently, all KPIs under the 'No War, No Weapons' value are not applicable to Brookdale's operations, as there is no evidence of any involvement in defense-related sectors, conflict zones, or associated supply chains.
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Planet-Friendly Business
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Brookdale Senior Living has invested approximately $3 million in energy efficiency upgrades across its portfolio in the years before the pandemic
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, and more than 500 of its senior living communities are Energy Star compliant
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. The company also received environmental efficiency financing from the government
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. However, specific quantifiable data for other environmental metrics, such as total emissions, renewable energy percentage, water use, waste diversion rates, or the percentage of green-certified buildings relative to its total portfolio, is not publicly available or disclosed
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Respect for Cultures & Communities
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No specific, concrete data points were found in the provided articles regarding Brookdale Senior Living's engagement with local communities, cultural preservation efforts, or related policies and performance metrics. The articles primarily focus on financial performance, operational strategies, and general employee demographics, with no information relevant to the 'Respect for Cultures & Communities' value.
Safe & Smart Tech
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Brookdale Senior Living utilizes a "Service Alignment" algorithm to determine staffing levels in its senior living facilities.
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This algorithm is under scrutiny for allegedly underestimating staffing needs, potentially leading to inadequate care for residents, particularly those with dementia, and is described as failing to capture the nuances of caring for vulnerable seniors.
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Despite these documented issues, there is no mention of a formal AI ethics policy or oversight mechanisms. The algorithm has been linked to significant harms, with state investigators citing Brookdale for medical neglect in a Jacksonville facility
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and for failing to meet state clinical care staffing minimums in North Carolina.
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The company also received a 2018 citation for failing to properly supervise a resident at Brookdale Southpoint.
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Brookdale is facing civil lawsuits related to staffing levels allegedly caused by overreliance on the algorithm
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and disputes allegations of understaffing, claiming the algorithm accounts for resident needs and regulatory requirements, despite the documented issues. For user data control, Brookdale provides residents in Washington and Nevada, and other states, with rights to know about collected consumer health data, access it, withdraw consent, request deletion, and appeal denials.
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They honor Global Privacy Control (GPC) signals where required by law.
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Requests are confirmed within 10 days, responded to within 45 days (with a possible 45-day extension), and deletion requests within 30 days.
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Users are limited to two free requests per year.
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Brookdale states compliance with numerous privacy regulations, including HIPAA, CCPA, COPPA, and various state-specific consumer health data acts.
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The Audit Committee regularly reviews the company's exposure to cybersecurity risk and compliance with various regulations.
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The company's CISO oversees processes for regular monitoring of information systems, conducts regular audits, routine system monitoring, and threat assessments.
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External experts and third-party vendors assist with evaluating, monitoring, and testing its information technology systems.
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Zero Waste & Sustainable Products
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The company implemented a pack size standardization project with a coffee supplier, which eliminated 3 million square feet of packaging film.
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It also encourages resident participation in recycling and vegetable gardens.
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Brookdale aims to achieve year-over-year decreases in landfill waste, but specific quantitative targets or deadlines for this reduction are not publicly reported.
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