Fair Money & Economic Opportunity

Braze, Inc. is a software as a service (SaaS) company, and its core business does not involve lending, insuring, moving, or storing money for consumers. Therefore, KPIs related to direct financial services, such as underserved client share, pricing fairness, exploitative fee exposure, inclusion initiatives (related to loan/insurance books), fair lending compliance, wealth building outcomes, financial literacy initiatives, debt burden ratio, geographic inclusion (related to financial service access points), and product simplicity, are not applicable to its operations as per the rubric's definition. For data accessibility, Braze manages customer data for its clients and maintains HIPAA compliance since 2016, ISO 27001 certification, and SOC 2 Type 2 compliance.

It is certified under the EU-U.S., Swiss-U.S., and UK Data Privacy Frameworks. However, there is no evidence that Braze generates or manages *customer finance data* requiring open-banking APIs, making this KPI not applicable. Regarding profit reinvestment, Braze has committed to donate one percent of company equity over 10 years to community-focused grantmaking. Since 2022, it has made over $2.9 million in community investments. In FY’25, 86% of all grants were directed by Braze employees. This includes $330,000 in grants allocated to nonprofits aligned with Employee Resource Group missions and $300,000 in grants disbursed to local nonprofits in FY’26 through the Braze Cares Partner Program. The commitment of one percent of company equity over 10 years is a forward-looking statement, and the total community investments of over $2.9 million since 2022 do not provide a percentage of annual pre-tax profit reinvested, which is required for a positive score. Without a percentage of annual pre-tax profit, the score defaults to -50 for 'Reinvests roughly 5 % of profits in financial-empowerment partnerships' as the closest tier to zero that acknowledges some reinvestment without meeting the 0 tier's 'Standard profit retention policies; no community finance reinvestment' given the explicit grantmaking.

Fair Pay & Worker Respect

Braze's overall employee rating on Glassdoor is 4.2 out of 5 stars, based on 464 reviews, which translates to an engagement score of 84%.

The company has reported zero fines or violations related to labor laws in the past two years.

Fair Trade & Ethical Sourcing

Braze, Inc. operates as a software as a service (SaaS) company, which primarily involves digital services rather than the procurement or trade of physical commodities. Consequently, several KPIs related to physical supply chains, such as fair trade certifications, supplier audits for welfare or sourcing, exposure to upstream labor practices, traceability of physical goods, and materials risk, are not applicable to its core business model. While a Vendor Code of Conduct is mentioned, no quantitative data is provided regarding the percentage of supplier contracts that include enforceable ethical-sourcing clauses.

Similarly, no data is available on the percentage of the procurement budget directed to diverse suppliers.

Honest & Fair Business

Braze has a Code of Business Conduct and Ethics, and a confidential and anonymous hotline for reporting ethical concerns.

Furthermore, agreements explicitly state that individuals are not restricted from communicating with regulatory authorities or making protected whistleblower disclosures, and do not need company permission or notification. The company has not reported any financial restatements in its recent filings. Braze states it has implemented policies and procedures to ensure compliance with anti-corruption laws, including the U.S. Foreign Corrupt Practices Act (FCPA) and the U.K. Bribery Act, but there is no evidence of training frequency or effectiveness metrics. The company states it tracks certain operational metrics with internal systems and tools that are not independently verified by any third party. However, its cloud platform has completed a SOC 2 Type 2 audit for security and is ISO 27001 certified.

Kind to Animals

Braze, Inc. is a software as a service (SaaS) company, providing a customer engagement platform. Its core business model does not involve physical products, animal-derived ingredients, animal testing, animal agriculture, or direct impact on wildlife habitats. Therefore, the provided articles do not contain specific, concrete data points relevant to the 'Kind to Animals' KPIs, which are designed for companies with operations directly impacting animal welfare.

Consequently, all KPIs are omitted due to a lack of applicable evidence.

No War, No Weapons

Braze's Vendor Code of Conduct, updated in March 2024, references the UN Guiding Principles on Business and Human Rights in its policy.

The Vendor Code of Conduct also requires vendors to maintain a policy for sourcing specific minerals (cobalt, columbite-tantalite, cassiterite, gold, wolframite, or their derivatives) consistent with the OECD Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas, or an equivalent framework. This indicates a basic traceability system for approximately 20% of the supply chain, as no specific percentage of verified conflict-free materials is provided.

Planet-Friendly Business

Braze reported total Scope 1, 2, and 3 greenhouse gas emissions of 35,447 mtCO2e for FY'24, an increase from 34,624 mtCO2e in FY'23.

The company submitted near-term Science-Based Targets (SBTs) to the Science-Based Target Initiative (SBTi) in December 2024, but validation is pending. Braze has a Virtual Purchase Power Agreement (VPPA) for 1,600 MWh of clean power annually from five solar facilities, which covers nearly all Scope 2 emissions for FY'24. Specific offices are certified with LEED Gold, BREEAM Excellent, WELL, and BCA Green Mark Platinum. Braze reported no material fines or penalties for environmental compliance in FY'24.

Respect for Cultures & Communities

Braze has not reported any cultural appropriation incidents.

As a SaaS company, its operations do not typically involve cultural impact assessments, FPIC processes, or direct community governance inclusion, thus these KPIs are not applicable. The company has procedures for anonymously reporting potential violations through its code of business conduct and ethics, indicating standard grievance mechanisms. Braze supports 11 Employee Resource Groups (ERGs) as of February 2025 and has partnered with various nonprofits and charities, but there is no specific evidence of formal partnerships with indigenous or local community groups as defined by the rubric. Braze has committed to donating one percent of company equity over 10 years to community-focused grantmaking as part of the Pledge 1% movement. The company trains employees on workplace equality, managing diverse teams, and inclusive leadership, and uses software to make job descriptions more neutral and inclusive.

Safe & Smart Tech

Braze holds ISO 27001 and SOC 2 Type 2 certifications, and maintains HIPAA compliance.

The company utilizes industry-standard encryption for data in transit and at rest, including API keys/passwords and PII hashing. Users are provided with options to manage consent, opt-out of marketing communications and personalized advertising via a Preference Center, unsubscribe, and submit 'do not sell or share' and deletion requests. Braze mentions using penetration testing, continuous assessments, and bug bounty programs for vulnerability management. The company launched a bug bounty program in 2020, which ran for over a year as a private, limited-scope program. Braze states it integrates privacy and security by design into its platform architecture and operations. The company also conducts regular penetration testing and continuous security assessments. Data retention is based on business needs and legal requirements. The company emphasizes compliance with GDPR, CCPA, and other U.S. state privacy laws.

Zero Waste & Sustainable Products

The provided articles, including Braze's 2022, 2023, and 2024 ESG reports and an ESG overview, do not contain any quantitative data or specific metrics relevant to the 'Zero Waste & Sustainable Products' ethical value.

There is no information available regarding waste diversion rates, product recyclability, packaging sustainability, recycled content, single-use plastic reduction, take-back programs, circular design principles, waste reduction initiatives, hazardous waste management, product durability, repairability, waste audit frequency, zero-waste certification, waste disposal violations, material efficiency, packaging-to-product ratio, waste reduction targets, supplier waste requirements, or customer waste education.