MASHINIi

CECONOMY AG.

CEC.XETRA | Retail sale of computers, peripheral units, software and telecommunications equipment in specialized stores

CECONOMY AG is a leading European company in the retail of consumer electronics. It operates primarily through its subsidiaries, MediaMarkt and Saturn, which are well-known brands in the consumer electronics market. These stores and online platforms offer a wide range of products, including televisi...Show More

Ethical Profile

Mixed.

CECONOMY AG presents a mixed ethical picture. Critics highlight significant pay inequality, with the CEO's 2024 compensation of €2.8 million allegedly 97% higher than the industry average. Conversely, the company demonstrates strong environmental commitments: a 49% reduction in Scope 1 and 2 emissions since 2018/19, 100% renewable electricity sourcing, and an "A-" CDP climate rating. CECONOMY is also expanding zero-emission delivery, already reaching over 120 cities. In ethical sourcing, its Supplier Code of Conduct prohibits forced and child labor, with 98.4% of IMTRON sites audited and no reported forced child labor. The company also offers e-waste take-back programs and repairs millions of appliances annually.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity0
-100100
Fair Pay & Worker Respect-30
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business-40
-100100
Kind to Animals0
-100100
No War, No Weapons-70
-100100
Planet-Friendly Business-20
-100100
Respect for Cultures & Communities0
-100100
Safe & Smart Tech0
-100100
Zero Waste & Sustainable Products0
-100100

Better Health for All

0

CECONOMY AG's core business involves the retail of consumer electronics.

1
The company's products do not inherently carry significant health risks requiring specific disclosure or transparency, nor do they have addiction potential.
2
The provided articles do not offer specific data points regarding health impacts of products, health-related R&D, or programs addressing health disparities or crises.

Fair Money & Economic Opportunity

0

No specific, concrete data points were found in the provided articles to assess CECONOMY AG against any of the KPIs for the 'Fair Money & Economic Opportunity' value. explicitly states 'Not applicable. No data' for all relevant metrics, indicating an absence of information rather than a measurable performance.

1
is a discussion forum and does not provide any quantitative data or specific company actions related to financial products.
2

Fair Pay & Worker Respect

-30

The company's employee satisfaction, as measured by its Net Promoter People (NPP) score, is 39.

1
This score has shown positive trends over the three years since the surveys began, with Germany and Poland seeing the largest increases of 10 points each.
2
The survey is conducted twice a year.
3

Fair Trade & Ethical Sourcing

0

No specific quantitative data was provided in the articles to assess CECONOMY AG against the KPIs for Fair Trade & Ethical Sourcing. While the company mentions a Supplier Code of Conduct based on the Responsible Business Alliance (RBA) Code of Conduct

1
and states that 98.4% of IMTRON production sites were audited in 2023/24
2
, there is no information on the percentage of tier-1 spend covered by fair-trade certifications
3
, the average frequency of audits for tier-1 suppliers
4
, the number of substantiated forced or child labor incidents
5
, the traceability coverage across supply chain tiers
6
, the median days to close corrective action plans
7
, the percentage of supplier contracts with enforceable ethical-sourcing clauses
8
, the share of spend on high-risk materials
9
, or the percentage of procurement budget directed to diverse suppliers
10
.

Honest & Fair Business

-40

CECONOMY AG has a formal whistleblower policy that allows anonymous reporting and explicitly protects against retaliation, even for unfounded reports submitted in good conscience.

1
The company's complaints procedure covers corruption, conflicts of interest, and money laundering, and includes regular training and risk assessments.
2
For general ethics complaints, the company confirms receipt within 7 calendar days and aims to complete investigations within 3 months.
3
Regarding third-party verification, 98.8% of Imtron suppliers passed amfori BSCI audits in 2022/23, which covers a portion of the company's supply chain but not overall ethical claims.
4

Kind to Animals

0

CECONOMY AG has a stated policy of "No Animal Testing".

1
This indicates a commitment to avoiding animal testing, aligning with a comprehensive no-testing policy, even if the full scope or details regarding exceptions for legally mandated tests are not explicitly provided.

No War, No Weapons

-70

CECONOMY AG's Supplier Code of Conduct, updated in January 2025, references the UN Guiding Principles on Business and Human Rights.

1
The company's Code of Conduct formulates clear rules of play and states that violations of the Code, guidelines, or laws are not tolerated, but it does not specify ethical 'red lines' related to arms manufacturing or conflict.
2
The Supplier Code of Conduct mandates due diligence on conflict minerals (tantalum, tin, tungsten, gold, cobalt) but provides no percentage of the supply chain certified conflict-free.
3

Planet-Friendly Business

-20

CECONOMY AG reported total Scope 1, 2, and 3 emissions of approximately 47,964.2 tCO₂e in 2024.

1
Scope 1 and 2 emissions saw a 35.8% reduction from 2021/22 to 2022/23.
2
The company's Scope 1 and 2 targets are validated by the Science Based Target Initiative (SBTi) and are aligned with a 1.5°C trajectory as of April 2024.
3
However, the company has not published progress dashboards for these targets. In 2023/24, 100% of directly purchased electricity was from renewable sources.
4
CECONOMY aims for 100% renewable electricity by 2030.
5
For its supply chain, 64% of suppliers currently have SBTi targets, with a goal to reach 80% by 2027/28.
6
The company has a Scope 1 & 2 net-zero target year of 2024 and a total net-zero target year of 2040.
7
The CDP Climate Rating improved to 'A-' in 2024.
8
There is no explicit disclosure of TCFD alignment.

Respect for Cultures & Communities

0

CECONOMY AG donated 1.9 million euros to charitable organizations.

1
The company also mentions employee training programs, including cultural sensitivity training, but does not provide the percentage of employees who have completed this training.

Safe & Smart Tech

0

No evidence available to assess CECONOMY AG on Safe & Smart Tech.

Zero Waste & Sustainable Products

0

The company offers take-back programs for Waste Electrical and Electronic Equipment (WEEE) at all stores, and includes appliance take-back with new large appliance purchases.

1
Customers can return old electronics, including batteries, at collection points, in-store, or during delivery of new products.
2
In the 2023/24 financial year, the company repaired approximately 3 million appliances, with 2.75 million via After Sales Service and 250,000 at Smartbars.
3
Additionally, over 424,000 devices were purchased for refurbishment and reuse, with over 80% of these devices being refurbished and reused.
4
The company has a target to purchase 600,000 devices by 2025/26.
5

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.