MASHINIi

D-Market Electronic Services & Trading.

HEPS.US | Retail sale via mail order houses or via Internet

D-Market Electronic Services & Trading, also known as Hepsiburada, operates as an online retail platform in Turkey. The company offers a wide array of products across various categories, including electronics, apparel, home and living, cosmetics, books, and more. Hepsiburada connects consumers with ...Show More

Ethical Profile

Mixed.

Hepsiburada's ethical profile is mixed. The company faced a February 2024 cybersecurity incident affecting approximately 673 merchants and 7,200 customers, with potential fines up to TRY 9.5 million. Critics point to a significant increase in its Scope 1, 2, and 3 emissions, which doubled from 19,207.1 tCO₂e in 2021 to 39,723.7 tCO₂e in 2023. While Hepsiburada has launched a pilot program with 21 electric delivery vans, planning 50 by year-end, this is a small portion of its 3,500-vehicle network. The company recycled 964,000 kg of packaging waste in 2023 and over 15,000 electronics. However, reports suggest a lack of transparent data regarding fair pay, ethical sourcing, and AI governance.

Value Scores

Better Health for All0
-100100
Fair Money & Economic Opportunity-30
-100100
Fair Pay & Worker Respect0
-100100
Fair Trade & Ethical Sourcing0
-100100
Honest & Fair Business0
-100100
Kind to Animals0
-100100
No War, No Weapons0
-100100
Planet-Friendly Business-50
-100100
Respect for Cultures & Communities50
-100100
Safe & Smart Tech-40
-100100
Zero Waste & Sustainable Products-10
-100100

Better Health for All

0

The company's HepsiJet service introduced 21 electric vans, with plans to increase to 50 by the end of 2024.

1
This initiative is expected to reduce carbon emissions by approximately 0.21 tons per 1,404 kilometers traveled per vehicle each month, contributing to positive health externalities through reduced air pollution.
2

Fair Money & Economic Opportunity

-30

Hepsiburada supported 45.4K women entrepreneurs as of June 30, 2023.

1
The company also offers financial services including BNPL, shopping loans, and consumer finance loans, with a total lending volume of TRY 813 million from Hepsifinans consumer finance loans since launch.
2
However, the articles do not provide the total loan book value to calculate the share of these initiatives. Given that the company's total assets were TRY 11,460.6 million as of June 30, 2023,
3
and its primary business is e-commerce, the support for women entrepreneurs and the lending volume are likely a small portion of its overall operations. This aligns with SME loans representing under 2% of the portfolio, which maps to a score of -60.

Fair Pay & Worker Respect

0

No specific, concrete data points for any of the Fair Pay & Worker Respect KPIs were found in the provided article.

1
The article explicitly states it is a placeholder and lacks actual content.
2

Fair Trade & Ethical Sourcing

0

No specific data was provided in the articles regarding the company's fair trade certifications, supplier audit frequency, substantiated forced or child labor incidents, supply chain traceability coverage, median days to close corrective action plans, percentage of supplier contracts with ethical sourcing clauses, share of spend on high-risk materials, or percentage of procurement budget directed to diverse suppliers.

1
While the company supports women entrepreneurs and SMEs, no figures on the percentage of procurement budget allocated to these groups were available.
2

Honest & Fair Business

0

No evidence available to assess D-Market Electronic Services & Trading on Honest & Fair Business.

Kind to Animals

0

Hepsiburada, an e-commerce platform, has demonstrated support for stray animals by sustaining partnerships with animal welfare organizations throughout 2023, providing crucial food, medical supplies, shelter, and logistics support.

1
In 2024, the company launched a "Support for Furry Friends" campaign, sponsoring chips and certificates for animals under the protection of the Saving House Association.
2
Orders from this dedicated page are delivered directly to the Saving House Association, with Hepsiburada taking no profit from sales of products like food and transport boxes, and offering free delivery via HepsiJET.
3
The company also highlights a focus on natural and organic ingredients in some products, with certifications such as Etco Cosmos, ICEA, and Vegan.
4

No War, No Weapons

0

No evidence available to assess D-Market Electronic Services & Trading on No War, No Weapons.

Planet-Friendly Business

-50

In 2023, the company's total Scope 1, 2, and 3 greenhouse gas emissions were 54,254.2 tCO₂e, which includes Scope 1 at 39,719.7 tCO₂e, Scope 2 at 13,870 tCO₂e, and Scope 3 at 664.5 tCO₂e.

1
Scope 1 emissions increased by 25% year-on-year.
2
For waste management, 964,965 kg of packaging waste, 21,000 kg of food waste, and 62,000 kg of chemical waste were recycled in 2023.
3
The company used 30% recycled material in its packaging bags in 2023.
4
There were 26 environmental compliance notifications resolved in 2023, with no mention of fines or penalties.
5

Respect for Cultures & Communities

50

The company reported a high proportion of procurement spending directed to local suppliers, with 94.6% in 2022, an increase from 94.5% in 2021 and 85.9% in 2020.

1

Safe & Smart Tech

-40

In February 2024, the company experienced one cybersecurity incident that affected approximately 7,200 customers (0.06% of Active Customers) and 673 merchants (0.7% of Active Merchants).

1
This incident involved unauthorized access to customer data via compromised merchant accounts.
2
The Personal Data Protection Authority (PDP Authority) was notified.
3
The company is subject to numerous Turkish regulations, including data protection, e-commerce, consumer protection, and anti-money laundering, and has faced specific fines and compliance issues with both the Competition Authority (TCA) and the PDP Authority.
4
The company is a signatory to the UN Global Compact.
5

Zero Waste & Sustainable Products

-10

Hepsiburada uses 100% recyclable cellulose-based cardboard for packaging, along with fully recyclable polyethylene and polypropylene as filler materials.

1
The company uses 70% recycled material in its cargo bags.
2
In 2023, Hepsiburada recycled 62,000 kilograms of chemical waste.
3
No waste disposal violations or citations were mentioned in the provided reports.
4
The company has a target to increase the use of recycled materials in cargo bags to 100% by early 2024.
5

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AI-generated analysis based on publicly available data. Not financial advice. Ratings are expressions of opinion derived from automated models and may contain inaccuracies. See our Risk Disclosure for full details.