Better Health for All

Interpublic Group demonstrates a strategic focus on health-positive impact through its marketing and advertising services. In August 2024, it launched the Mediabrands Health Center of Excellence to enhance services for health and wellness brands, aiming to improve health outcomes

. In August 2023, IPG Health launched Humancare, a new agency focused on inspiring behavior change among healthcare providers and patients to improve health outcomes . In September 2023, IPG Health introduced an industry-first offering to enhance clinical trial diversity, focusing on inclusivity and overcoming barriers in recruiting diverse populations to improve health equity . The company has also launched innovative campaigns targeting women's health issues, such as breast self-exams and domestic violence support, aiming to address health disparities and promote wellness . IPG Health's campaigns have been recognized at the D&AD Awards for their impact on public health awareness . The company's core business does not involve products with direct health risks, safety implications, or addiction potential, nor does it produce food or hold pharmaceutical patents.

Fair Money & Economic Opportunity

IPG.US is a global provider of marketing and advertising solutions, and its core business does not involve offering lending, insurance, or deposit services to consumers. Therefore, all KPIs related to financial products, pricing, fees, lending practices, customer financial data, and debt burden are not applicable to the company's operations. While IPG engages in supplier diversity programs, reporting a certified diverse third-party vendor spend of over 7% ($200 million) in the U.S. as of 2022,

and pledges to invest a minimum of 5% in Black-owned media channels by 2023, these initiatives do not align with the specific definitions of the KPIs in this rubric, which are focused on financial inclusion through direct financial services.

Honest & Fair Business

IPG maintains an Anti-Bribery and Foreign Corrupt Practices Act Policy that strictly prohibits illegal payments, including to government officials

. The company also has a Whistleblower Policy , which includes a hotline and protects employees from retaliation for good faith reports . However, the available information does not detail the frequency or effectiveness metrics of anti-corruption training, nor does it provide evidence of independent investigation processes for whistleblower reports. Furthermore, IPG is accused of breaching its climate policy through its work for fossil fuel clients such as Saudi Aramco and QatarEnergy , holding at least 59 contracts with fossil fuel producers or distributors .

Kind to Animals

As a service-oriented company in marketing and advertising, Interpublic Group's core business model means that most KPIs related to animal products, testing, or agriculture are not applicable. Consequently, there is no evidence regarding cruelty-free certification, alternative testing usage, humane certifications for operations, ethical input substitution, supplier audits for animal welfare, cage-free sourcing, animal testing policies or volume, innovation investment in animal-free technologies, animal agriculture ethics, or animal-free R&D collaboration. These KPIs are therefore scored as N/A (0). Evidence for 'wildlife_conservation_impact' and 'public_policy_engagement' is insufficient to meet the specific requirements of those KPIs, as the provided information on conservation and policy engagement pertains to general environmental protection rather than measurable biodiversity impact or animal welfare policy advocacy. Despite the N/A scores for specific KPIs, IPG's subsidiaries have demonstrated engagement in animal welfare initiatives. McCann Worldgroup partnered with Best Friends Animal Society on the 'Bring Love Home' campaign, aiming to increase pet adoptions by 6% across the U.S.

and work towards transforming all U.S. shelters into no-kill facilities by 2025. Additionally, IPG Mediabrands San Francisco has consistently participated in the SF SPCA's holiday pet adoption event for three consecutive years, successfully facilitating hundreds of pet adoptions.

No War, No Weapons

Interpublic Group of Companies (IPG), primarily an advertising agency (NAICS 541810), has secured significant contracts for advertising services with the U.S. Army

. These include an initial contract estimated at $1.35 billion in 2005 , a $188 million contract in April 2012 (with a $565 million cap) , and a $75 million contract in December 2010 . In FY 2018, IPG received $253.3 million in defense contracts in New York State . There is no evidence of IPG's involvement in manufacturing or dealing with controversial or banned weapons. An incident occurred where the President of an IPG ad agency made public statements about the U.S. Army that violated Interpublic’s Corporate Code of Conduct .

Planet-Friendly Business

In 2024, total Scope 1, 2, and 3 greenhouse gas emissions were 0.8488 million tCO₂e, representing a 28.3% reduction from the 2021 baseline.

Science Based Targets Initiative (SBTi) commitments were validated in 2023. Targeting a 42% reduction in absolute Scope 1, 2, and 3 GHG emissions by 2030 from a 2021 base year, with near-term targets for Scope 1 and 2 emissions achieved ahead of the 2030 goal. Renewable energy constituted 10% of total energy use in 2024. The waste diversion rate was 66% in 2024. The company is committed to net zero carbon by 2040 as part of The Climate Pledge. In 2023, 31% of water withdrawal was sourced from water-stressed regions.

Respect for Cultures & Communities

Stakeholders are encouraged to report concerns about violations of the Company’s Code of Conduct and Human Rights Policy, indicating standard grievance processes.

IPG is a signatory to the UNGC ; however, FPIC processes are not explicitly applicable to its marketing and advertising operations. No specific, concrete data points were found for other KPIs, such as the number of formal partnerships with indigenous or local community groups, percentage of revenue reinvested in local community development, or cultural appropriation incidents.

Safe & Smart Tech

In August 2023, Interpublic Group (IPG) actively coordinated an opposition campaign against California's SB 362, known as the Delete Act, which would require data brokers to delete all data on individuals upon request

. This campaign involved using targeted digital advertising to foment public opposition to the bill . Conversely, in July 2023, IPG and its subsidiary McCann Worldgroup joined the Partnership on AI, a non-profit focused on advancing responsible AI governance and best practices . IPG's ninth annual ESG report, released in March 2024, also lists data ethics and privacy as a strategic priority . Additionally, Momentum Worldwide, an IPG agency, appointed its first Global Chief AI Officer in April 2025 .

Zero Waste & Sustainable Products

IPG achieved a company-wide solid nonhazardous waste diversion rate of 66% in 2024.

The company has set ambitious waste reduction targets, including diverting at least 90% of solid nonhazardous materials from landfills by 2030 and aiming for all manufacturing facilities to be TRUE Zero Waste Certified by the same year, supported by external commitments through the Science Based Targets Initiative (SBTi). In 2024, 75% of IPG's packaging products, by revenue, were recyclable, reusable, or compostable, meeting their 2025 goal a year early. Circular design principles are integrated, with 68% of products, by revenue, being Cradle to Cradle Certified in 2024. IPG has implemented numerous waste reduction initiatives, such as scrap optimization, core replacement, developing coreless paper dunnage, and participating in the Consortium for Waste Circularity. Hazardous waste generation was significantly reduced from 962 metric tons in 2022 to 458 metric tons in 2024, and the company is on track to eliminate PFAS completely in 2025. IPG uses an Environmental Impact Calculator tool to educate customers on recycling and waste reduction and employs EcoVadis scoring and a Sustainable Sourcing Policy for supplier waste and sustainable procurement requirements.