Omnicom Group Inc.
OMC.US | Advertising
Omnicom Group Inc. is a global advertising and marketing communications company. It provides services across four disciplines: advertising, customer relationship management (CRM), public relations, and specialty communications. The company offers a wide range of services, including advertising, stra...Show More
Better Health for All
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Omnicom Health Group launched the #UniteInGratitude campaign during COVID-19, raising funds for the CDC Foundation's Coronavirus Emergency Response Fund to support healthcare workers with PPE and medical supplies
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. Omnicom Group Inc. is primarily an advertising and marketing communications company. While the company engages in studying health inequities
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and emphasizes privacy compliance for health data
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, the evidence does not provide quantifiable outcomes for vulnerable reach or specific details on data protection effectiveness to meet rubric thresholds. The company shows investment in health innovation
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, engagement in health equity programs
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, emphasis on preventative health
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, actions during health crises
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, and public health education
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. However, the articles do not provide the specific quantitative data points (e.g., percentage of R&D budget, funding as % of revenue, health-related expenditure, or donation percentages) required by the rubric to assign a score for these KPIs.
Fair Money & Economic Opportunity
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Omnicom Group Inc. is an advertising and marketing communications company, and as such, does not offer lending or deposit services to consumers. Consequently, most KPIs related to consumer financial products, pricing, debt, and direct wealth-building outcomes are not applicable. The company does offer a 401(k) plan to employees, with a matching contribution up to $5,000 per year, which can lead to a $4,200 year-end balance with the match.
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Omnicom also supports economic opportunity through its agencies' work, such as DDB Mexico's collaboration on Data Tienda, which helped over 50,000 shopkeepers generate credit histories.
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Additionally, Omnicom launched a Certification Reimbursement Initiative to assist diverse media owners (Black, Asian, LatinX, and LGBTQ+) with NMSDC certification costs, enhancing their business prospects.
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Fair Pay & Worker Respect
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Omnicom agencies reported a median gender pay gap of 12.6% in 2022-23, which was higher than the national average of 9.4%.
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In 2023, Omnicom Group Inc. faced a financial penalty of $2,450,000 for violations related to benefit plan administration.
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In 2020, employees at GMMB, an Omnicom agency, reported systemic racism and unequal promotion opportunities, leading to the appointment of its first Black partner and pledges for diversity efforts.
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Omnicom launched OPEN 2.0 in 2023, aiming for systemic equity and increased representation of people of color.
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The company has achieved a perfect score on the Corporate Equality Index for LGBTQ+ inclusivity for seven consecutive years.
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In 2020, executive managers included 3.1% Black, 7.7% Asian, 5.0% Hispanic, and 49.7% women.
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Fair Trade & Ethical Sourcing
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Omnicom Group Inc. is primarily an advertising and marketing communications company, providing services rather than procuring or trading physical commodities. Consequently, KPIs related to fair-trade certified spend and high-risk material sourcing are not applicable to its core business model. While the company has a Supplier Code of Conduct that prohibits child and forced labor
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, communicates a zero-tolerance approach to modern slavery
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, and partners with organizations like the National Minority Supplier Development Council to enhance supplier diversity
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, the provided articles do not offer specific quantitative data on audit frequency, the number of substantiated labor incidents, traceability coverage, remediation speed, or the percentage of procurement budget directed to diverse suppliers.
Honest & Fair Business
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Omnicom Group Inc.'s 2024 Annual Report on Form 10-K indicates no explicit mention of regulatory fines or penalties, and no financial restatements were made.
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KPMG LLP, an independent registered public accounting firm, audited the company's consolidated financial statements and issued an attestation report on its internal control over financial reporting as of December 31, 2024, implying 100% coverage of financial operations and external assurance for these ethical claims.
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The company supports the UN Global Compact principles, including anti-corruption, since May 2016
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, and its operations are subject to the U.S. Foreign Corrupt Practices Act.
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It employs a zero-tolerance approach to modern slavery
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, introducing contractual provisions for suppliers to confirm adherence and accept audit rights
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, with compulsory training for relevant staff.
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However, the whistleblower policy, while including specific measures and compulsory training for modern slavery concerns
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, is limited in scope, and historical allegations from 2010 claimed management terminated whistleblowers
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, suggesting potential trust issues.
Kind to Animals
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Omnicom Group Inc. is an advertising and marketing communications company. Its direct operations do not involve animal-related activities, animal testing, or the use of animal-derived products or ingredients.
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Consequently, KPIs related to cruelty-free certification, animal testing, humane operations, animal-derived inputs, and animal agriculture are not applicable to its core business model. While a subsidiary provides marketing services to animal welfare organizations, this activity does not constitute direct engagement in animal welfare policy improvement or advocacy as defined by the rubric's specific thresholds.
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No War, No Weapons
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Omnicom Group Inc. disposed of all its businesses in Russia in the first quarter of 2022 due to the war in Ukraine, effectively ceasing operations and sales in that sanctioned regime.
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Planet-Friendly Business
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Omnicom Group has a Science Based Targets initiative goal to reduce absolute Scope 1, 2, and 3 greenhouse gas emissions by 46.2% by 2030, with a 30.2% reduction already achieved as of 2023.
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The company achieved 34.8% renewable energy usage by 2023.
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In 2020, Omnicom reduced its total energy consumption by 22%
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and company-wide greenhouse gas emissions by 63% compared to 2019.
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The company also eliminated over 1 million square feet of office space in 2020
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and decreased total office space by 18% compared to 2022.
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Omnicom created an Environmental Data Platform (EDP) to track and reduce carbon emissions.
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, and a Chief Environmental Sustainability Officer was appointed in 2021.
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Respect for Cultures & Communities
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Omnicom Group has established over 20 formal partnerships with various community and diversity-focused organizations, including ADCOLOR, American Advertising Federation, 4A’s Multicultural Advertising Intern Program, The Lagrant Foundation, Ghetto Film School, Ad Council, MAKERS, GLAAD, Unstereotype Alliance, The Valuable 500, HBCU Week Foundation, PENCIL, Manhattan Business Academy, KidsCan, Vecova Centre for All Abilities, ClearTheList Foundation, Refuge, Theirworld, Girl Effect, KERN, OMD, Specialty Marketing Group, Ketchum, Pandora, Omnicom Health Group, Hearts & Science, Resolution, NGL Collective, UN Women's Unstereotype Alliance, and the National Minority Supplier Development Council.
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Free, Prior and Informed Consent (FPIC) processes are not applicable to the company's operations.
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Two Omnicom agencies, Zimmerman Advertising and GMMB, faced allegations of racism and sexism.
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,
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GMMB took reactive steps to address these concerns, including naming its first Black partner.
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The company also addresses socially-sensitive issues at conferences and its agencies respond to social unrest with training and support.
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Safe & Smart Tech
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Omnicom's cybersecurity risk management program is aligned with NIST CSF and ISO 27001 standards
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, with cybersecurity policies adhering to internationally recognized standards
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. The company integrates privacy principles into product development
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and ensures compliance with global privacy laws, including GDPR and CCPA, through tools like OneTrust
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and a Chief Data Privacy Officer appointed in May 2022
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. Employees receive annual security awareness training
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.
Zero Waste & Sustainable Products
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No specific, quantifiable evidence was found in the provided articles regarding Omnicom Group Inc.'s performance on waste diversion rates, product recyclability, packaging sustainability, recycled content, single-use plastic reduction, take-back programs, circular design principles, waste reduction initiatives, hazardous waste management, product durability, repairability, waste audit frequency, zero waste certification, waste disposal violations, material efficiency, packaging to product ratio, waste reduction targets, supplier waste requirements, or customer waste education. While the company's Chief Environmental Sustainability Officer is tasked with setting measurable goals aligning with zero waste objectives, and Omnicom is involved in client campaigns that reduced plastic, there is no direct evidence of the company's own measurable actions or outcomes for these specific KPIs.
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