Reborn Coffee, Inc..
REBN.US | Retail sale of food in specialized stores
Reborn Coffee, Inc. is a specialty coffee company that focuses on serving high-quality, organic-certified coffee. The company roasts, manufactures, and sells coffee beans, as well as ready-to-drink coffee products. They operate a chain of retail coffee shops where they sell their coffee and related ...Show More
Better Health for All
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Reborn Coffee's core products, coffee and mushroom coffee, have no significant proven positive or negative health impact. Claims of health benefits for mushroom coffee lack substantial research support, and potential negative effects like digestive issues or kidney stone risk are noted for some individuals.
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The link between acrylamide in coffee and cancer in humans is unproven, despite a Proposition 65 warning.
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The company committed to donating 50% of its Kona Coffee sales proceeds to the Maui Food Bank following the Maui wildfires; however, without knowing the proportion of Kona Coffee sales to overall revenue or crisis-related revenue, this action cannot be quantitatively scored against the rubric's thresholds for global health crisis response.
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Fair Money & Economic Opportunity
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No evidence available to assess Reborn Coffee, Inc. on Fair Money & Economic Opportunity.
Fair Pay & Worker Respect
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Employee reviews indicate an overall employee rating of 3.6 out of 5 stars, which translates to 72%.
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Fair Trade & Ethical Sourcing
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Reborn Coffee emphasizes sustainable practices across its supply chain, including sourcing organic, shade-grown, and bird-friendly coffee.
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The company's Signature Blend is Fair Trade Certified.
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Reborn Coffee partners with community development programs in Ethiopia, Colombia, and Mexico, citing examples like the Debo washing station, the Women of Pijao association, and Mayan Winds Legacy.
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The company aims to contribute a percentage of gross revenue to sustainable causes in each origin and is developing a 501(c)(3) non-profit.
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However, the provided articles do not contain specific quantitative data on the percentage of fair-trade certified spend, audit frequency, forced or child labor incidents, supply chain traceability, remediation speed, ethical clause coverage in contracts, materials risk index, or supplier diversity spend to score the defined KPIs.
Honest & Fair Business
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Reborn Coffee adopted a Code of Business Conduct and Ethics on May 17, 2017.
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The company encourages employees to report illegal or unethical behavior to supervisors, managers, or company officials, and has a policy against retaliation for good faith reports of misconduct.
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It also protects the anonymity of individuals reporting ethical violations if requested.
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However, there is no evidence of independent investigation processes for these reports. The company has a policy prohibiting illegal payments to government officials, including compliance with the United States Foreign Corrupt Practices Act, and addresses gratuities to U.S. government personnel.
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While an FCPA-compliant policy is in place, the evidence does not specify the frequency or effectiveness metrics of related training.
Kind to Animals
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The company's core business is coffee, which is plant-based. The provided articles do not contain explicit evidence regarding animal testing, animal-derived ingredients, humane certifications for animal operations, or specific animal agriculture practices.
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While the company mentions prioritizing "shade grown, and bird friendly" coffee and supporting the Rainforest Alliance, there is no measurable data on biodiversity impact, species recovery, habitat restoration metrics, or the percentage of revenue allocated to such initiatives.
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Furthermore, there is no information on supplier audits for animal welfare, cage-free sourcing, or investment in animal-free alternatives.
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Therefore, there is insufficient specific and measurable evidence to score any of the KPIs related to being kind to animals.
No War, No Weapons
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No evidence available to assess Reborn Coffee, Inc. on No War, No Weapons.
Planet-Friendly Business
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No specific, quantifiable evidence was found in the provided articles for any of the Planet-Friendly Business KPIs.
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Information regarding carbon emissions, renewable energy use, waste diversion rates, water usage, green building certifications, climate targets, or other environmental performance metrics was not explicitly stated with concrete data points.
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Respect for Cultures & Communities
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No quantitative data or specific details relevant to any of the KPIs for 'Respect for Cultures & Communities' were found in the provided articles.
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All articles explicitly stated a lack of relevant information or quantitative data.
Safe & Smart Tech
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Reborn Coffee, Inc. has not reported any cybersecurity incidents that have had a materially adverse effect on its operations, business, results of operations, or financial condition as of March 31, 2025.
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The company maintains an information security program designed to identify, protect, detect, respond to, and manage reasonably foreseeable cybersecurity risks and threats, utilizing various security tools.
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It reviews and tests its information technology system on an as-needed basis and has an incident response plan.
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The company's privacy policy states that third-party service providers agree not to use personal information for purposes other than the requested service and to honor Reborn Coffee’s privacy and security policies.
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Users can access, review, correct, and delete their personally identifiable information by logging into their account or contacting the company.
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The company states it discloses personally identifiable information when required by law and mentions GDPR and CCPA as relevant privacy regulations.
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Zero Waste & Sustainable Products
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Reborn Coffee uses compostable packaging for all products sold in-store and online.
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The company implements three waste reduction initiatives: composting coffee chaff and grounds at production and retail locations, recycling at retail locations, and repurposing expired beans for cold brew.
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For hazardous waste, water used to wash beans is disposed of at a local hazardous waste management facility.
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