Kind to Animals.
Companies that avoid animal cruelty and support animal welfare.
This dimension measures corporate practices related to animal welfare. We track animal testing controversies, factory farming investigations by animal rights organisations, wildlife habitat destruction cases, and enforcement actions related to animal cruelty. Companies are evaluated on their full supply chain — a cosmetics company that claims to be cruelty-free but sources ingredients from suppliers that test on animals will be flagged.
What we measure
Cruelty-free certification coverage across product lines
Non-animal testing method adoption and investment
Humane certification for animal-related operations
Wildlife conservation impact and species recovery metrics
Cage-free and higher-welfare sourcing percentages
Supplier audit coverage for animal welfare compliance
Animal testing volume with transparent reduction goals
R&D investment in animal-free technologies and alternatives
Why it matters
Consumer pressure on animal welfare is reshaping entire industries. Companies that lag on animal welfare face boycotts, regulatory bans (EU cosmetics testing ban), and shifting consumer preferences. Cruelty-free certifications can be misleading — our adversarial data reveals what NGO investigators, undercover reporters, and regulators actually find.
Company rankings
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Rankings based on AI-generated analysis of publicly available data. Not financial advice. See our Risk Disclosure for full details.