Cardlytics, Inc..
CDLX.US | Data processing, hosting and related activities
Cardlytics, Inc. operates an advertising platform within financial institutions’ digital channels. The company partners with banks and other financial institutions to analyze transaction data and identify relevant purchase insights. These insights are then used to deliver targeted, personalized adve...Show More
Better Health for All
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The provided articles do not contain any specific, concrete data points or facts related to Cardlytics, Inc.'s impact on health outcomes, safety records, accessibility of health products, support for vulnerable populations, health-related R&D, health externalities, health equity programs, healthcare workforce support, preventative health measures, healthcare data responsibility, global health crisis response, mental health initiatives, pharmaceutical patent flexibility, nutrition and food safety, health education, addiction mitigation, or clinical trial ethics.
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Both articles explicitly state that no data relevant to CDLX.US or Better Health for All is present.
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Therefore, no KPIs can be scored based on the evidence provided.
Fair Money & Economic Opportunity
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Cardlytics operates an advertising platform within financial institutions' digital channels, analyzing transaction data to deliver targeted ads.
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The provided articles do not contain specific, concrete data points for any of the KPIs under the 'Fair Money & Economic Opportunity' value. There is no evidence regarding the company's direct involvement in lending, deposit services, financial product offerings, or specific initiatives related to financial inclusion, literacy, or wealth building for underserved populations.
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While Cardlytics handles customer transaction data,
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the articles do not provide sufficient detail on data portability, open-banking APIs, or customer control over data sharing to assign a score for data accessibility based on the rubric's quantitative thresholds.
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Therefore, all KPIs are omitted due to lack of relevant evidence.
Fair Pay & Worker Respect
10
Cardlytics reported a CEO-to-median-employee pay ratio of 32:1 for 2024, with CEO Amit Gupta's compensation at $4,591,666 and median employee pay at $142,502.
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The overall employee rating from Glassdoor reviews is 3.4 out of 5 stars, which translates to 68%.
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No specific regulatory actions, violations, fines, or compliance issues related to labor laws or human rights are detailed or mentioned in the provided articles.
Fair Trade & Ethical Sourcing
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Cardlytics operates an advertising platform and does not procure or trade physical commodities, making several fair trade and ethical sourcing KPIs not applicable.
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The company states it expects its agents, consultants, representatives, lobbyists, suppliers, vendors, resellers, distributors, customs or other brokers, contractors, advisors and other business partners to comply with the principles contained in its Anti-Corruption Policy.
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However, there is no specific percentage provided for how many supplier contracts include enforceable ethical-sourcing clauses, nor is there evidence of enforcement beyond this expectation.
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No information is available regarding the frequency of supplier audits, the number of forced or child labor incidents, remediation speed for violations, or the percentage of procurement budget directed to diverse suppliers.
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Honest & Fair Business
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Cardlytics, Inc. has a formal whistleblower protection policy for accounting and auditing matters, which includes anonymous reporting options via a toll-free hotline, email, and mail.
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The policy explicitly commits to non-retaliation and confidentiality, with the Audit Committee overseeing the investigation process.
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The company's Code of Business Conduct emphasizes compliance with anti-corruption laws, including the FCPA.
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Kind to Animals
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Cardlytics, Inc. operates as an advertising platform within financial institutions' digital channels, making it a service-oriented company.
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The company explicitly states it has a "No Animal Testing" policy.
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This aligns with the N/A tier for animal testing policy, as such policies are not applicable to digital or service offerings. No other specific, concrete data points regarding animal welfare practices, certifications, or other relevant metrics for Cardlytics, Inc. were found in the provided articles.
No War, No Weapons
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The provided articles do not contain any specific, concrete data points or verifiable facts about Cardlytics, Inc. (CDLX.US) that are relevant to the 'No War, No Weapons' ethical value.
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The articles either discuss general policies for other companies or explicitly state that no specific data for CDLX.US is provided regarding its revenue from arms contracts, dual-use technology, sales to embargoed regimes, peacebuilding investments, or any other related KPIs.
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Therefore, no KPIs can be scored based on the evidence provided.
Planet-Friendly Business
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Multiple articles state that no specific regulatory actions, violations, fines, or compliance issues have been mentioned for the company.
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This indicates a record of zero environmental compliance violations.
Respect for Cultures & Communities
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No specific, quantitative evidence was found in the provided articles to assess Cardlytics, Inc. against any of the KPIs for 'Respect for Cultures & Communities'. The articles either provided general ESG risk ratings without detailed breakdowns, discussed the company's business model, or focused on career opportunities, none of which contained the concrete data points required by the rubric.
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Safe & Smart Tech
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Cardlytics has no recent security news or documented data breaches, and implements a strong security program with quarterly risk assessments, threat monitoring, incident response plans, vulnerability management, and penetration testing.
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The company's environments and systems have achieved SOC 1 Type II or SOC 2 Type II compliance.
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Cardlytics explicitly states it does not sell or share candidate personal information for cross-context behavioral advertising, and commits to using only anonymized or deidentified data from financial institution partners, never attempting to reidentify it.
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Users in various states have rights to access, correct, delete, and opt-out of targeted advertising and the sale of personal data.
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The company performs quarterly risk assessments and penetration testing, and has a vulnerability management policy.
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Cardlytics integrates privacy and security into its system development, designing its platform to avoid receiving or accessing personally identifiable information (PII) from financial institution partners.
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The platform aggregates and analyzes purchase data without PII leaving the partners, and sensitive data is subject to encryption, anonymization, or de-identification.
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Cardlytics commits to maintaining and using deidentified spend data and not attempting to reidentify it.
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The company's privacy policies were last updated on December 19, 2025, and it outlines specific data privacy rights for residents across numerous US states, including the right to opt out of targeted advertising and the sale of personal data.
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Zero Waste & Sustainable Products
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No specific, concrete data points were found in the provided articles regarding Cardlytics, Inc.'s waste diversion rates, product recyclability, packaging sustainability, recycled content, single-use plastic reduction, take-back programs, circular design principles, waste reduction initiatives, hazardous waste management, product durability, repairability, waste audit frequency, zero-waste certifications, waste disposal violations, material efficiency, packaging to product ratio, waste reduction targets, supplier waste requirements, or customer waste education.
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The articles primarily focus on the company's financial performance, business strategy, or general industry initiatives not specific to Cardlytics, Inc.
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