trivago N.V..
TRVG.US | Web portals
trivago N.V. is a global online hotel search platform. The company operates meta-search websites that allow users to compare hotel prices from various online travel agencies (OTAs) and hotel chains. trivago does not directly sell hotel rooms; instead, it provides a platform for users to find and com...Show More
Better Health for All
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trivago's core service, a global hotel and accommodation search platform, facilitates travel.
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Evidence indicates that 78% of U.S. travelers affirm regular vacations have a positive impact on their mental health, with 39% specifically aiming to improve mental well-being through vacation.
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The company also improved website accessibility for users with disabilities and enhanced website performance for a better user experience.
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trivago's business model does not involve products with direct negative health outcomes, nor does it have direct safety implications for physical or mental health. The company helps users find competitive prices for accommodations, with US travelers having a good chance of saving up to 40%.
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trivago is subject to various data protection regulations, including GDPR and CCPA, for user data.
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During the COVID-19 pandemic, trivago advised avoiding non-essential travel and provided links to WHO and IATA resources, prioritizing the well-being and safety of its global community.
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Fair Money & Economic Opportunity
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No evidence available to assess trivago N.V. on Fair Money & Economic Opportunity.
Fair Pay & Worker Respect
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Trivago's alignment with fair pay and worker respect is mixed. Glassdoor reviews indicate a 3.5/5 rating for compensation and benefits, which improved by 9% in the last 12 months, but also mention "low salaries" as a con
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. Comparably data shows the company's compensation and perks in the bottom 45% of similar-sized companies
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, with 52% of employees reporting fair pay
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. There is no available data on key metrics such as living wage coverage, pay equity ratio, safety incident rate, or labor violation incidents
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. The CEO-to-median pay ratio is also unavailable
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. Given the limited quantitative data and mixed employee sentiment, a conservative score is warranted. The materiality analysis suggests a medium level of impact, primarily on its own employees.
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Fair Trade & Ethical Sourcing
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The provided article, Expedia Group's 2024 Modern Slavery Statement, explicitly states that no specific quantitative data or metrics related to TRVG.US (Trivago) are provided.
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The document focuses on Expedia Group as a whole and its subsidiaries, including Trivago, but does not offer company-specific evidence for Trivago's fair trade and ethical sourcing practices.
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Therefore, no KPIs can be scored for Trivago based on the available information.
Honest & Fair Business
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No data relevant to TRVG.US or the 'Honest & Fair Business' value was found in the provided article, which pertains to Uber Technologies, Inc.
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Kind to Animals
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trivago N.V. is a global online hotel search platform that does not directly sell hotel rooms. Its core business model is service-oriented, focusing on aggregating hotel information and redirecting users to booking websites. As such, the company does not engage in activities related to animal-derived products, animal testing, animal husbandry, sourcing of animal products, or R&D relevant to animal-free substitution. Therefore, all KPIs related to these activities are not applicable to trivago's operations.
No War, No Weapons
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The provided articles for trivago N.V. (TRVG.US) focus on financial performance, AI adoption for internal efficiency, and a general code of business conduct. While the company's business model as an online hotel search platform is not inherently linked to arms manufacturing or conflict, the articles do not contain explicit, concrete evidence or specific data points that directly address any of the Key Performance Indicators (KPIs) related to the 'No War, No Weapons' ethical value. General statements about compliance with laws or ethical conduct are not specific enough to meet the quantitative thresholds of the rubric. Therefore, all KPIs must be omitted due to a lack of direct evidence.
Planet-Friendly Business
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In 2024, trivago's total Scope 1, 2, and 3 emissions were approximately 9,942 tCO₂e, an increase from 2,723.65 tCO₂e in 2022.
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The company has not set specific reduction targets or commitments to frameworks like the Science Based Targets initiative (SBTi).
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In 2023, 87% of trivago's energy was from renewables, and its primary cloud provider matches its annual electricity consumption with purchases of renewable energy.
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The company's headquarters in Düsseldorf is LEED Gold certified.
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Scope 3 emissions, which account for 48% of total emissions, increased by 340% since 2022, with 'Purchased Goods and Services' being the largest source, indicating some level of supply chain emissions tracking.
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The company was ordered to pay a penalty of AUD 44.7 million by the Australian Federal Court in April 2022 for breaches of Australian Consumer Law.
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Respect for Cultures & Communities
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No evidence available to assess trivago N.V. on Respect for Cultures & Communities.
Safe & Smart Tech
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trivago demonstrates strong security practices through its compliance with a comprehensive set of certifications, including PCI, HIPAA, SOC 2, GDPR, ISO 27001, FedRamp, CSA Star Level 1, EU-U.S. Data Privacy Framework, and NIST.
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The company conducts penetration testing quarterly and has a public vulnerability disclosure program.
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Encryption is implemented for cloud storage, workstations, and laptops, with internal key management.
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Data retention periods for job application data are specified as 6 or 24 months.
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The company explicitly states compliance with GDPR, granting users rights such as access, deletion, and data portability.
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Trivago supports various authentication methods, including multi-factor authentication (SMS, email, hardware, software, TOTP, U2F), and manages authentication centrally in Active Directory.
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Staff receive ongoing security training covering baseline knowledge areas.
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The company states that security measures include pseudonymization, encryption, firewalls, and access controls.
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Zero Waste & Sustainable Products
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No specific, quantitative evidence was found in the provided articles for any of the KPIs related to Zero Waste & Sustainable Products. The company operates a digital platform, and the articles do not contain data on waste management, product recyclability, packaging, or other relevant metrics for this value.
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explicitly states that no quantitative data relevant to zero waste and sustainable products is available, and no reported regulatory actions or violations related to waste are present.
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