Better Health for All

TripAdvisor's core business, an online travel platform, is generally health-neutral. While the company provides guides and an accessibility hub highlighting accessible travel options for individuals with disabilities, this initiative does not constitute 70-80% of its product portfolio to qualify for a positive score in 'health_impact_core'.

No evidence was found to suggest that the company's products or services have significant negative health impacts, nor was there specific, quantifiable data for any other health-related KPIs.

Fair Money & Economic Opportunity

TripAdvisor operates as an online travel platform, primarily generating revenue from advertising, subscriptions, and booking transaction fees.

It does not offer lending, deposit, or other consumer financial products. Consequently, there are no APRs or fee structures to evaluate for financial products, nor is there revenue from high-cost financial products. The company does not have a loan or insurance book, nor does it provide debt products or financial service access points. There is no evidence of direct impact on customer credit or savings outcomes, or financial literacy initiatives. The company's internal diversity and inclusion efforts for employees are noted, but these do not relate to financial inclusion programs for external customers. The company's website localization in 48 markets and 28 languages does not constitute evidence for coverage of banking deserts or financial service access points. No specific data on underserved client share was provided.

Fair Pay & Worker Respect

Tripadvisor UK reported a median gender pay gap of 15.3%, indicating that women earn 84.7% of men's median pay.

Employee reviews from 2025 show an overall employee rating of 3.7 out of 5 stars, which is in line with the Information Technology industry average. However, the senior management rating is 3.1 out of 5 stars, and employee sentiment highlights low salaries and a perceived lack of value for contributions. Employee tenure data from 2025 indicates that 41% of employees have less than 1 year of tenure, and 21% have 1-2 years, suggesting a high turnover rate. The company commits to complying with applicable laws regarding compensation, hours, overtime, and benefits, and respects employees' rights to freedom of peaceful assembly and association. While specific health insurance coverage percentages are not provided, employee reviews from 2014 and 2026 mention "Good comp and benefits" and "Great benefits" respectively, but without a specific percentage of the workforce covered, a precise tier cannot be assigned. The previous score for health insurance coverage was based on an inference not explicitly stated in the articles.

Fair Trade & Ethical Sourcing

TripAdvisor, as an online travel platform, does not procure or trade physical commodities, hence the N/A score for fair trade certification.

The company requires business partners, vendors, suppliers, and clients to confirm in agreements that they comply with all applicable laws and regulations, including those related to modern slavery. This commitment is also reflected in its procurement strategy, which focuses on working with suppliers who share its ethical standards.

Honest & Fair Business

Tripadvisor received a €500,000 fine from Italy's competition watchdog for misleading information.

The company has a Global Whistleblower Policy, effective January 28, 2025, which prohibits retaliation and applies to a wide range of internal and external stakeholders. It is public-facing and offers multiple anonymous reporting channels (phone, online portal, email). The company acknowledges receipt of complaints within seven days, with feedback on investigations provided within three months, extendable to six months for complex cases. In 2024, 8% of 31.1 million reviews were identified as fake, with over 4.2 million reviews moderated and 2.7 million fake reviews removed. The company's anti-corruption policy, effective November 1, 2023, is FCPA and UK Bribery Act compliant and requires disclosure and approval for gifts over $200. Approximately 45% of ethical claims, specifically regarding modern slavery, are independently verified through requirements for business partners and enhanced third-party vendor intake processes.

Kind to Animals

TripAdvisor's core business model is fundamentally neutral regarding the "Kind to Animals" value, with a low level of materiality, as its primary activities do not directly involve animal testing, sourcing of animal products, or direct habitat destruction. While TripAdvisor itself does not directly engage in activities that inherently impact animal welfare, its platform can indirectly influence animal welfare through the promotion of certain tourism activities. For example, the platform may feature reviews and booking options for experiences involving animals, such as zoos, aquariums, or wildlife tours. The ethical implications of these activities depend on the specific practices of the operators and the welfare standards they adhere to. TripAdvisor has implemented policies to prohibit the sale of tickets to attractions involving captive cetaceans for public display

and labels listings as "Meets animal welfare guidelines" or "Does not meet animal welfare guidelines" . However, the effectiveness and scope of these policies are debated , . Without more quantitative data on the implementation and impact of these policies, a neutral score is most appropriate.

No War, No Weapons

No specific, concrete evidence was found in the provided articles to assess TripAdvisor against the 'No War, No Weapons' ethical value. The articles contain general policy statements, such as a Global Human Rights Policy effective August 16, 2021, and a Modern Slavery Statement condemning human trafficking and forced labor.

They also state that the company's Covered Persons must comply with U.S. embargoes and other applicable laws. However, these are policy declarations and statements of intent, not verifiable actions, quantitative outcomes, or audit results required by the rubric's KPIs.

Planet-Friendly Business

No specific, quantifiable data points were found in the provided articles that directly map to the quantitative thresholds of the Planet-Friendly Business KPIs. The articles mention various partnerships, recognitions, and initiatives related to sustainability, such as collaborating with Climate Vault for carbon-neutral events, investing in carbon removal initiatives, partnering with Dots.eco to plant trees and protect wildlife habitat, and being recognized by the UN Decade on Ecosystem Restoration.

However, these initiatives lack the specific metrics (e.g., total emissions, percentage of renewable energy, percentage of EBIT reinvested, percentage of land conserved, or specific target years) required by the rubric for scoring. Information on Scope 1, 2, and 3 emissions, SBTi targets, renewable energy usage, water use, green building certifications, waste diversion, EU taxonomy alignment, lifecycle impact analysis, recycled content ratio, carbon offset coverage, deforestation policy implementation, environmental compliance violations, environmental impact assessments, net-zero target year, TCFD alignment, climate scenario analysis, stranded assets transparency, water from stressed basins, packaging CO2 reduction, climate justice initiatives, just transition programs, and climate adaptation financing is either explicitly stated as unavailable or not provided with the necessary quantitative detail to meet the rubric's thresholds.

Respect for Cultures & Communities

Tripadvisor has established 12 formal partnerships with various organizations, including the Global Destination Sustainability Movement, Travalyst, Scope3, World Central Kitchen, International Rescue Committee, and Mercy Corps.

The Tripadvisor Foundation has donated over $14 million to address the global displacement crisis and committed $1 million to support vulnerable populations in response to COVID-19. The company's platform is available in 28 languages across 49 markets, and its methodology for identifying sustainable destinations involved searching through 300,000 English-language reviews.

Zero Waste & Sustainable Products

No specific, quantitative data was found in the provided articles regarding TripAdvisor's performance on waste diversion rates, product recyclability, packaging sustainability, recycled content, single-use plastic reduction, take-back programs, circular design principles, waste reduction initiatives, hazardous waste management, product durability, repairability scores, waste audit frequency, zero-waste certifications, waste disposal violations, material efficiency, packaging-to-product ratios, waste reduction targets, or supplier waste requirements related to its own operations or digital products.

While one article mentions customer education on general environmental consciousness, it does not provide specific, measurable data on programs to educate customers on proper disposal or recycling of TripAdvisor's own products or services. The articles primarily discuss TripAdvisor's Green Leaders program for hotels and its carbon emission reduction efforts in advertising, which do not directly provide evidence for the specified KPIs under 'Zero Waste & Sustainable Products' for the company itself.