HELLOFRESH SE.
HFG.XETRA | Retail sale via mail order houses or via Internet
HelloFresh SE is a global meal-kit company that delivers pre-portioned ingredients and recipes to customers' homes, enabling them to prepare home-cooked meals. The company operates through various brands, offering a range of meal options catering to different dietary preferences and household sizes....Show More
Better Health for All
20
HelloFresh demonstrates a strong commitment to nutritional quality and food safety. In 2024, 96.1% of fresh products and 98% of fish and seafood were sourced from certified suppliers.
1
The company monitors operations and suppliers to ensure compliance with food safety laws and internal standards.
2
HelloFresh aims to reduce food waste from meal kit production facilities by 52% per euro of revenue by 2025, compared to a 2019 baseline.
3
Through partnerships, the company reduced its waste-to-disposal rate from nearly 20% to 0% in one UK distribution center and saved approximately 1,000 tons of waste per week in the UK since 2018.
4
Fair Money & Economic Opportunity
0
No evidence available to assess HELLOFRESH SE on Fair Money & Economic Opportunity.
Fair Pay & Worker Respect
-50
HelloFresh is the only DAX-listed company without a works council and one of only three without worker representatives on supervisory boards.
1
Unionization efforts in Berlin and the US failed, with workers in Richmond, CA, voting against unionizing (198 in favor, 289 against out of 763 eligible workers).
2
The company engaged in an aggressive anti-union campaign, including distributing anti-union materials, requiring anti-union apparel, holding discouraging meetings, and spending $3,500 per day per consultant on anti-union efforts.
3
The U.S. Department of Labor is investigating HelloFresh over allegations that migrant children, some from Guatemala, were working night shifts at its Factor75 facility in Aurora, Illinois, as recently as summer 2024.
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HelloFresh terminated its relationship with the temporary staffing agency, Midway Staffing, upon learning of the allegations.
5
Cal/OSHA cited HelloFresh's Richmond facility for COVID-19 prevention rule violations in April 2021, issuing an $8,435 fine, which the company contested and has not paid.
6
The Richmond facility also experienced a COVID-19 outbreak in 2020, leading to 171 documented cases and one death.
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In 2020, the Richmond, CA facility had 12.96 OSHA recordable injuries and illnesses per 100 workers, which was 3.24 times the rate for the transportation and warehousing industry.
8
The Aurora, CO facility had 5.72 incidents per 100 workers in 2020.
9
The company's mean hourly gender pay gap in April 2023 was 3.6%, with men paid 3.6% more than women, which is lower than the UK average of 14.3%.
10
The median hourly gender pay gap was 2.4%.
11
HelloFresh's overall employee rating on Glassdoor is 3.4 out of 5, with a 39% positive business outlook and 58% CEO approval.
12
The implied annual turnover rate is 21.7%, which is 3.3 percentage points lower than the industry average.
13
Fair Trade & Ethical Sourcing
-50
The U.S. Labor Department is investigating HelloFresh and a staffing agency for alleged child labor violations at a Factor75 facility, a HelloFresh subsidiary.
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At least six teenagers reportedly worked night shifts at this facility.
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HelloFresh denies hiring or employing the alleged underage workers, stating the staffing agency was responsible, and terminated its relationship with the agency.
3
The company conducts annual announced audits of its direct suppliers.
4
Honest & Fair Business
0
No evidence available to assess HELLOFRESH SE on Honest & Fair Business.
Kind to Animals
10
HelloFresh achieved 100% cage-free sourcing for its chicken and egg supply by the end of 2019.
1
The company has a Chicken Welfare Policy based on the 'Five Freedoms' and has been committed to the Better Chicken Commitment (BCC) since 2019, partnering with Compassion in World Farming (CIWF).
2
In 2022, 100% of chicken procured in the UK was Red Tractor Certified, 100% in DACH (Europe) was Tierwohl certified, and 100% in BENELUX (Europe) came from Beter Leven 1-star farms.
3
HelloFresh aims for 100% of its supply to meet the BCC's stocking density, breed, and Controlled Atmosphere Stunning (CAS) components by 2029.
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However, the company corrected its 2021 figure for 100% BCC compliance to 0%.
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HelloFresh is a member of the CIWF Better Chicken Leadership Forum and the US Working Group for Broiler Welfare, and has joined animal welfare committees of other industry groups like the Meat Institute.
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The company aims for advancements to become codified animal welfare standards through groups like the NCC and USDA.
7
HelloFresh has been called out by PETA for relying on 'flimsy assurances' regarding forced monkey labor in the Thai coconut milk industry, which it had known about for years.
8
No War, No Weapons
0
No evidence available to assess HELLOFRESH SE on No War, No Weapons.
Planet-Friendly Business
-40
HelloFresh reported total Scope 1, 2, and 3 emissions of 146,059 tCO2e in 2022.
1
The company has committed to science-based emissions reduction targets validated by the SBTi.
2
In 2022, 53% of operational energy consumption in distribution centers and offices was sourced from renewables, an increase from 50% in 2021 and 35% in 2020, with US facilities sourcing 100% renewable electricity since 2020.
3
Food waste sent to landfill/incineration was reduced by 42% from a 2019 baseline in 2022.
4
In 2022, 42% of operating expenditure was aligned with the EU Sustainable Taxonomy.
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Packaging by weight in the meal-kit vertical was reduced by 12% in 2022 compared to 2020, and plastic packaging was reduced by 34% per meal.
6
Respect for Cultures & Communities
-50
In 2022, 92 employees completed Unconscious Bias Training.
1
This represents 0.46% of the total workforce of 20,000 employees, which is less than 10%.
2
Safe & Smart Tech
-60
HelloFresh received a £140,000 fine from the Information Commissioner’s Office (ICO) for sending 79 million spam emails and 1 million spam texts between August 2021 and February 2022.
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The ICO found that HelloFresh continued to contact individuals after they requested to stop, indicating unauthorized data use and inadequate user data control.
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Consent statements for marketing were not specific or informed, and customers were not adequately informed about data use for up to 24 months post-cancellation.
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This constitutes a major breach affecting over 10 million users with an inadequate response. The company also faced a $7.5 million settlement for alleged violations of California’s Automatic Renewal Law.
4
HelloFresh states it complies with GDPR, BDSG, and AktG, but has statutory limitation periods of up to thirty years for retaining personal data, while data linked to cookies or user IDs in Google Analytics is deleted after 14 months.
5
The company has a Vulnerability Management Program that includes pentesting, red teaming, cloud assessment, source code review, and a bug bounty program.
6
It also uses reCaptcha v2 to prevent abusive automated entries and a Double-Opt-In procedure for newsletter subscriptions.
7
However, only 20-35% of products are assessed for privacy impacts.
Zero Waste & Sustainable Products
0
No evidence available to assess HELLOFRESH SE on Zero Waste & Sustainable Products.