Zeta Global Holdings Corp..
ZETA.US | Data processing, hosting and related activities
Zeta Global Holdings Corp. is a data-driven marketing technology company. It empowers enterprises to acquire, grow, and retain customers. The Zeta Marketing Platform (ZMP) analyzes billions of structured and unstructured data points to predict consumer intent and personalize experiences at scale. Ze...Show More
Better Health for All
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Zeta Global's core business as a marketing technology company has no significant positive or negative direct health impact. Its services are explicitly not configured to process protected health information (PHI), and its data is not used for impactful decisions regarding credit, insurance, housing, employment, or education.
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While the company demonstrates strong general data privacy frameworks, including GDPR compliance and participation in privacy initiatives, its services do not involve direct management of health-related data in a way that would trigger positive or negative scoring for healthcare data responsibility. The company does not offer health-related products or services, nor does it engage in clinical trials, pharmaceutical patent management, or food production, making most health-related KPIs not applicable.
Fair Money & Economic Opportunity
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No specific, quantitative data related to Zeta Global Holdings Corp.'s performance on any of the 'Fair Money & Economic Opportunity' KPIs was found in the provided articles. The articles discuss general company information, financial literacy strategies by other companies, or social media activity, but do not provide evidence regarding Zeta's direct involvement in lending, insurance, or deposit services to consumers, nor any metrics related to financial products, fees, or inclusion initiatives.
Fair Pay & Worker Respect
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Zeta Global's CEO-to-median employee pay ratio was 284:1 in 2024, with CEO David Steinberg earning $26,156,274
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and the median employee earning $92,177.
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This ratio exceeds the S&P 500 median of 197:1.
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Regarding worker engagement, 89% of Zeta employees consider it a great place to work,
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which is higher than the 57% at a typical US company.
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The company has been certified by Great Place To Work® in the US and India
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and was recognized in Built In's 2024 "Best Places to Work" list.
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Full-time employees are offered medical, dental, vision, life, and disability insurance plans,
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alongside benefits such as paid time off, family leave, flexible work schedules, 401(k) matching, and an employee stock purchase plan.
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None of Zeta's U.S. employees are represented by a labor union.
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Fair Trade & Ethical Sourcing
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No specific, concrete data points relevant to any of the Fair Trade & Ethical Sourcing KPIs were found in the provided articles. Both articles explicitly state 'No data available'
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or 'Missing'
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for all requested metrics, and no evidence was found to support an N/A determination for any KPI based on facts explicitly stated within the evidence articles.
Honest & Fair Business
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Securities litigation has been filed against Zeta Global Holdings Corp. and its executive officers, alleging violations of Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and SEC Rule 10b-5.
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The lawsuit claims misrepresentation of data collection practices and inflated financial results, specifically citing the use of two-way contracts with third-party consent farms to inflate revenue, engagement in round-trip transactions, and data collection from sham websites.
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These allegations cover a class period from February 27, 2024, to November 13, 2024.
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A report by Culper Research on November 13, 2024, also criticized the integrity of Zeta's data collection and reported financials.
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Following these disclosures, the company's stock price dropped by $10.46, or 37.07%, to $17.76 per share on November 13, 2024.
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Kind to Animals
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No evidence available to assess Zeta Global Holdings Corp. on Kind to Animals.
No War, No Weapons
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No specific, concrete data points were found in the provided articles to assess Zeta Global Holdings Corp. against the 'No War, No Weapons' ethical value. The articles discuss data privacy
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, AI for marketing
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, and a partnership to support the military and veteran community through a marketing platform
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, but do not provide quantitative metrics or explicit policies related to arms contracts, dual-use technology, sales to embargoed regimes, peacebuilding investments, or other relevant KPIs.
Planet-Friendly Business
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Zeta Global achieved carbon neutrality in Fiscal Year 2022.
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The company plans to continue reducing direct and indirect emissions, partner with green digital media providers, support green initiatives, and optimize its supply chain over the next five years to achieve net-zero emissions.
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Respect for Cultures & Communities
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Zeta Global Holdings Corp.'s marketing technology business model means that Free, Prior, and Informed Consent (FPIC) processes, cultural site protection, and social license to operate are not applicable to its operations. The company made general charitable donations, including $0.3 million in Class A common stock to designated charitable organizations in October 2023
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, but no specific percentage of revenue was directed to cultural heritage organizations. For all other Key Performance Indicators, the provided articles do not contain specific, quantifiable evidence to allow for an assessment.
Safe & Smart Tech
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Zeta Global holds comprehensive privacy and security certifications, including PCI, HIPAA, SOC 2, ISO 27001, FedRamp, CSA Star Level 1
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, and is GDPR-compliant as certified by ePrivacy
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. The company conducts annual mandatory security training for all employees, with assessments to confirm understanding
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. It also performs annual audits of advertising practices for ethical concerns such as exploitative, discriminatory, hateful, deceptive, or abusive content
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. Zeta offers extensive user data control options, including rights to access, correct, delete, object, restrict, and transfer data
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, and recognizes Global Privacy Control (GPC) signals
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. Its authentication security is robust, supporting Okta, Google/Microsoft login, SSO, and various two-factor authentication methods like SMS, email, hardware, software, TOTP, U2F, and OAuth
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. Data minimization practices include deleting inactive user profiles after 90 days
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and retaining compiled data for purposes like reporting, attribution, and fraud detection for up to 30 months
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. Cookies expire within 13 months if inactive
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. The company does not knowingly collect information from individuals under 18 and deletes it within 30 days if detected
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. Zeta states compliance with numerous U.S. and international privacy regulations, including CAN-SPAM, IAB Europe Transparency and Consent Framework v2.2
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, Digital Advertising Alliance principles
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, CCPA
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, and CPRA
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, and uses specific contracts for international data transfers
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. The company conducts vulnerability assessments of its assets
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and mentions having bug bounty and vulnerability disclosure programs
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. Zeta also states that it follows 'Privacy by Design' principles
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and has a Chief Privacy Officer
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.
Zero Waste & Sustainable Products
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No specific, quantitative data related to waste diversion rates, product recyclability, packaging sustainability, recycled content, single-use plastic reduction, take-back programs, circular design principles, waste reduction initiatives, hazardous waste management, product durability, repairability scores, waste audit frequency, zero-waste certifications, waste disposal violations, material efficiency, packaging-to-product ratios, waste reduction targets, supplier waste requirements, or customer waste education programs for Zeta Global Holdings Corp. (ZETA.US) is provided across the available articles. The articles focus on general sustainability trends, consumer preferences, or the company's carbon neutrality achievement
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, explicitly stating a lack of data for the requested metrics.